What are the costs for sending WhatsApp messages?

All incoming messages from customers to businesses are free.

Outgoing messages costs vary by country.

Generally, the cost is $0.005/message.


Consider the below conversation between a customer & a business “Fresh Produce”


Customer: Hello

Fresh Produce: Hi Alex, How can I help you?

Customer: I want to know about your store timings.

Fresh Produce: Sure, Our store is open from 9 AM to 7 PM

Customer: Ok. Thank you.


In the above case, we only charge for 2 messages that were sent by business “Fresh Produce”


WATI Monthly Plan provides 15,000 free session messages. So, you will be charged only after you exceed this limit.

WATI Annual Plan provides 50,000 free session messages.

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