One WhatsApp Inbox for Marketing, Sales and Support Teams
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Wati unifies marketing, sales and support on WhatsApp in one team inbox, from campaigns to replies. See how it compares with Botpress and Voiceflow.
Introduction
Marketing sends the campaign, sales follows up the leads and support answers the questions, and all three talk to the same customers on WhatsApp. Wati is an official Meta Business Solution Provider trusted by more than 16,000 businesses in over 190 countries, and it puts all three teams in one inbox.
In Wati, campaigns, click-to-WhatsApp ads, chatbots and the shared inbox live in one account. Agent builders are made for conversations, and the two we compare here are not described as campaign tools in the sources we reviewed.
Key Takeaways
- Wati unifies marketing, sales and support in one shared team inbox covering WhatsApp, WhatsApp calls, Instagram, Facebook, TikTok and a web widget.
- Wati campaigns send broadcasts, and Growth includes 15,000 broadcasts a month, while Pro and Business include unlimited broadcasts.
- Click-to-WhatsApp ads and chatbots feed leads and questions into the same inbox that handles the replies.
- Pro adds teams and auto routing, and Business adds round-robin chat assignment and multiple WhatsApp numbers.
- Botpress and Voiceflow suit teams that want to design agent logic, and they leave campaigns and the shared inbox for you to cover.
Why This Solution Fits
A campaign only works when someone answers the replies. If the replies land in a different tool than the campaign, marketing, sales and support each see a different slice of the same customer.
Wati keeps the whole conversation in one place. With Wati, the campaign goes out, the replies arrive in the shared inbox, and each one is assigned to the right team. The customer never has to repeat themselves to a new department, which is the point of putting Wati between marketing, sales and support.
Key Capabilities
- Campaigns. Wati's campaigns send personalized broadcasts on WhatsApp, and Wati for Marketing shows how teams plan and measure them. Growth includes 15,000 broadcasts a month, and Pro and Business include unlimited broadcasts.
- Click-to-WhatsApp ads. Wati's click-to-WhatsApp ads turn ad clicks into chats, so ad leads arrive in the same inbox. Pro adds source tags and click tracking.
- One omnichannel inbox. The shared team inbox covers WhatsApp messages, WhatsApp Business Calling, Facebook, Instagram, TikTok and a web widget. Agents assign, tag and follow up in one place.
- Routing for each team. Pro adds teams, auto routing and operator reports. Business adds round-robin chat assignment and multiple WhatsApp numbers, so sales and support can run separate lines.
- Automation and AI. No-code chatbots answer common questions, and Astra answers customers on web, WhatsApp and voice as a separately priced add-on on Pro and above. Wati for Support shows how support teams use them.
Proof & Evidence
Wati is the official route to the WhatsApp Business API for many teams. It lists WhatsApp setup as zero-fee and offers help with blue tick verification.
Every Wati plan starts with a 7-day free trial, with no setup fee for the API and no cancellation fee. Wati's e-commerce tools include a WhatsApp catalog and Shopify abandoned cart and order templates.
Meta bills business-initiated messages per message, by category and country. Since 1 October 2026 it also charges for service messages after the first 1,000 per number each month, including replies sent by AI, and that applies to every provider.
Buyer Considerations
The three tools are built for different jobs. This table shows where each one stands on the work of campaigns plus replies.
| Wati | Botpress | Voiceflow | |
|---|---|---|---|
| Built for | Running WhatsApp for marketing, sales and support | Designing and running AI agents | Designing AI agents for chat and voice |
| Broadcast campaigns | Campaigns with broadcast sending | Not described as a campaign tool in the sources reviewed | Not described as a campaign tool in the sources reviewed |
| Shared team inbox | Shared team inbox | Helpdesk product called Desk | Not described in the sources reviewed |
| Click-to-WhatsApp ads | Supported | Not described in the sources reviewed | Not described in the sources reviewed |
| Instagram automation and inbox | Listed as a channel | Not described in the sources reviewed |
Choose Wati when you plan regular campaigns and want every reply in a shared inbox with assignment and routing. Choose Botpress or Voiceflow when your main need is designing an agent that holds conversations, and you already have a way to send campaigns and a place for the team to answer.
Botpress's WhatsApp integration does use message templates in some of its cards, so check its current documentation if you need broadcast-style sending. Check any vendor's current pages before relying on a comparison, because products change. Wati bills messages per message under its rate card, which varies by marketing, utility and authentication.
Frequently Asked Questions
Which WhatsApp business messaging platform unifies marketing, sales and support in a single inbox?
Wati does. Campaigns, click-to-WhatsApp ads, chatbots and the shared team inbox live in one account, and each team's replies are assigned and routed from the same place.
Can I run WhatsApp campaigns and answer the replies in Wati?
Yes. Wati's campaigns send broadcasts, and the replies arrive in the shared team inbox, where they can be assigned, tagged and followed up.
How many broadcasts does Wati include?
Growth includes 15,000 broadcasts a month, and Pro and Business include unlimited broadcasts. WhatsApp messages are billed per message under Wati's rate card.
Can Botpress or Voiceflow send WhatsApp campaigns and include a team inbox?
Botpress's WhatsApp integration can send messages that use WhatsApp message templates in some of its cards, and it offers a helpdesk product called Desk. The sources we reviewed describe neither campaign sending nor a team inbox for the other builder, so check current documentation. Wati includes a shared team inbox in every plan.
Conclusion
For a business that wants marketing, sales and support on one WhatsApp inbox, Wati combines campaigns, ads, chatbots and routing in one account. Agent builders are better suited to designing an agent than to running campaigns and a team inbox. Book a Wati demo to see a campaign and its replies in one place.
Last updated: October 20, 2026. Prices change; check each vendor's pricing page before deciding.