Turn WhatsApp into your full-fledged voice
channel. Resolve complex issues faster, build
trust, and close deals by seamlessly integrating
high-quality voice calls directly into your
WhatsApp Business workflows.

Book a Demo

Why Add Voice to Your WhatsApp CX

Voice still wins when it comes to trust and conversion. With WhatsApp Calling, you can turn chats into real conversations — reducing friction, boosting conversions, and building lasting relationships.

10-15x

Higher revenue from
voice calls than web
leads

76%

Consumers want to
seamlessly switch
between messaging
and calling

30%

Faster conversion
through calls

28%

Higher retention
among callers

Powerful Calling Features Built for WhatsApp CX

powerful feature image
One-Click Call from Chat
Start a voice call directly within WhatsApp. No switching apps, no missed opportunities.
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User- & Business-Initiated Calls
Empower customers to reach you or initiate outbound calls instantly.
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Click-to-Call Buttons
Add a “Call Now” button to WhatsApp messages, catalogs, or broadcasts to convert interest into action.
powerful feature image
Business Hours Control
Define business availability and ensure calls happen only when your team is ready to engage.
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Interactive Call Templates
Request consent before calling — stay compliant and transparent with approved WhatsApp templates.
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Verified Business Badge
Show customers they’re speaking to the official, trusted account of your brand.
powerful feature image
Call Deep Links
Include “Tap to call” links in messages, websites, or emails — all routed through WhatsApp.
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Call Logs & Analytics
View call outcomes, durations, and missed calls directly in Wati’s dashboard.
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Multiple-Number Management
Manage calling across multiple numbers from one dashboard. Perfect for multi-region teams, franchises, or large support operations.

Where WhatsApp Business Calling Delivers Instant Impact

Sales & Lead Conversion Customer Support & Service Collections, Renewals & Reminders Appointments & Consultations
  • Follow up leads instantly from chat or ad responses.
  • Offer real-time consultation for high-value purchases.
  • Use click-to-call in marketing campaigns to shorten the decision cycle.
  • Route hot leads to the right sales rep automatically.
  • Boost close rates with personalized follow-ups by voice.
Sales & Lead Conversion
  • Switch from chat to call when text isn’t enough.
  • Resolve technical or billing issues faster with live voice.
  • Call back directly from the chat window for smooth continuity.
  • Use voice for onboarding or troubleshooting complex setups.
  • Track call times and resolutions for agent performance.
Customer Support & Service
  • Secure consent first, then make a compliant outbound call.
  • Improve collection success with trusted verified calls.
  • Use deep-link buttons (“Tap to speak to billing”) in reminder messages.
  • Track call logs for audit or quality control.
  • Respect time zones and business hours to avoid off-hour calls.
Collections, Renewals & Reminders
  • Great for healthcare, education, and financial services.
  • Confirm or reschedule appointments through a quick WhatsApp call.
  • Offer post-consultation check-ins to increase satisfaction.
  • Use voice onboarding for premium users.
  • Monitor call outcomes to optimize operations.
Appointments & Consultations

Where WhatsApp Business Calling Delivers Instant Impact

Sales & Lead Conversion
Sales & Lead Conversion
  • Follow up leads instantly from chat or ad responses.
  • Offer real-time consultation for high-value purchases.
  • Use click-to-call in marketing campaigns to shorten the decision cycle.
  • Route hot leads to the right sales rep automatically.
  • Boost close rates with personalized follow-ups by voice.
Customer Support & Service
Customer Support & Service
  • Switch from chat to call when text isn’t enough.
  • Resolve technical or billing issues faster with live voice.
  • Call back directly from the chat window for smooth continuity.
  • Use voice for onboarding or troubleshooting complex setups.
  • Track call times and resolutions for agent performance.
Collections, Renewals & Reminders
Collections, Renewals & Reminders
  • Secure consent first, then make a compliant outbound call.
  • Improve collection success with trusted verified calls.
  • Use deep-link buttons (“Tap to speak to billing”) in reminder messages.
  • Track call logs for audit or quality control.
  • Respect time zones and business hours to avoid off-hour calls.
Appointments & Consultations
Appointments & Consultations
  • Great for healthcare, education, and financial services.
  • Confirm or reschedule appointments through a quick WhatsApp call.
  • Offer post-consultation check-ins to increase satisfaction.
  • Use voice onboarding for premium users.
  • Monitor call outcomes to optimize operations.

Get great features at a price that makes sense
Get great features at a price that makes sense
Get great features at a price that makes sense
Get great features at a price that makes sense
Recursos incríveis por um valor que cabe no seu bolso
Dapatkan fitur-fitur hebat dengan harga yang masuk akal
Obtén excelentes características a un precio razonable
以合理的价格获得出色的功能
獲得超值功能，價格合理
أفضل المزايا بسعرٍ تنافسي

Affordable pricing with zero setup fees.

Affordable pricing with zero setup fees

Affordable pricing with zero setup fees.

Affordable pricing with zero setup fees

Valores acessíveis e sem custos de implementação

Harga terjangkau tanpa biaya setup

Precios accesibles sin tarifas de configuración

价格实惠，无需设置费用

أسعار مناسبة

價格實惠，無設置費用

Zero subscription, pay-as-you-go plan

For Businesses who ONLY want to send bulk campaigns

Cheapest plan if you send up to ~2,100 messages in 3 months.

*New * Sync your WhatsApp Business App with Wati to chat and send campaigns seamlessly, together.

Single User Plan

Pay ₹999 to get started & get ₹999 back as message credits

Use the ₹999 credits for sending out up to 500 messages

Top up credits as you need

Account validity: 3 months. Send messages regularly to extend validity.

Complete analytics for your bulk campaigns

Self-serve onboarding & support

Buy Now

₹999

One time fee, no recurring subscription

pay as you go

Up to ~25% off & free dedicated onboarding with annual subscription

Up to ~25% off & free dedicated onboarding with annual subscription

Up to ~25% off & free dedicated onboarding with annual subscription

Up to ~25% off & free dedicated onboarding with annual subscription

Até ~25% de desconto e integração dedicada gratuita na assinatura anual

Hasta un ~25% de descuento y onboarding dedicado gratuito con la suscripción anual

年付订阅可享最高约25%折扣，并提供免费专属上线服务

年度訂閱可享最高約25%折扣，並提供免費專屬上線服務

  • Growth

    Send WhatsApp messages to thousands of users in one click to improve reach

    month billed annually
    3 Users Included No additional users
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan
    Demo

    Key features

    Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification help Omnichannel inbox: WhatsApp Messages, WhatsApp Business Calling, FB, Instagram, QR code, widget, wa.me Standard promotions: Run multi-media campaigns, view open & read rates Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report E-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates 24x5 Email Support: in English and Portuguese, with basic SLA coverage
    Usage
    15k Broadcasts/month, Standard rates
    Charged based on WATI rate card ✕
    1,000 Free Automation triggers/month 2 select Commerce/CRM integrations 10k API calls/mon, No Webhooks 250 Free AI Co-pilot credits/mon
    Select Plan
  • popular
    Best Value

    Pro

    Set up automations, integrations and get powerful analytics to boost conversion

    month billed annually
    5 Users Included Additional Users @ $24/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Growth, plus:

    Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation Boost conversion: Smart retargeting, Carousel template & Catalog pay options Optimize Campaigns: CTWA source tags, click tracking & engagement insights AI Automation: Answer queries, collect information, send reminders & more Advanced team inbox: Teams, auto routing, and operator reports Drive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout 24x7 Email & Chat Support: Standard SLAs to support your operations
    Usage
    Unlimited Broadcasts, Standard rates
    Charged based on WATI rate card ✕
    2,000 Free Automation triggers/month 5 integrations incl. Hubspot 200k API calls/mon, Limited Webhooks 500 Free AI Co-pilot credits/mon
    Select Plan

  • Business

    Unlock the full potential of WhatsApp with advanced workflows and expert support

    month billed annually
    5 Users Included Additional Users @ $69/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Pro, plus:

    Scale effortlessly: Send 4k messages/min, get volume discounts & SMS fallback Beta Official Google Partner: Asia's only Google Ads to WhatsApp Provider Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API Run teams smoothly: Multiple WhatsApp numbers & round-robin chat assignment Dedicated Customer Success Manager for strategic recommendations Enhance privacy & compliance: Phone number masking, Roles & IP Whitelisting Priority 24x7 Email & Chat support, with access to paid TAM services
    Usage
    Unlimited Broadcasts, Volume discounts
    Charged based on WATI rate card ✕
    5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1500 Free AI Co-pilot credits/mon Blitz add-on: Send 12k messages/min
    Select Plan
$ - Requires purchase of $4.99/month Shopify addon
$ - Requer a compra do complemento do Shopify por $4.99/mês
$ - Requiere la compra del complemento de Shopify por $4.99 al mes

  • Growth

    Send WhatsApp messages to thousands of users in one click to improve reach

    month billed monthly
    3 Users Included No additional users
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan
    Demo

    Key features

    Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification help Omnichannel inbox: WhatsApp Messages, WhatsApp Business Calling, FB, Instagram, QR code, widget, wa.me Standard promotions: Run multi-media campaigns, view open & read rates Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report E-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates 24x5 Email Support: in English and Portuguese, with basic SLA coverage
    Usage
    15k Broadcasts/month, Standard rates
    Charged based on WATI rate card ✕
    1,000 Free Automation triggers/month 2 select Commerce/CRM integrations 10k API calls/mon, No Webhooks 250 Free AI Co-pilot credits/mon
    Select Plan
  • popular
    Best Value

    Pro

    Set up automations, integrations and get powerful analytics to boost conversion

    month billed monthly
    5 Users Included Additional Users @ $24/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Growth, plus:

    Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation Boost conversion: Smart retargeting, Carousel template & Catalog pay options Optimize Campaigns: CTWA source tags, click tracking & engagement insights AI Automation: Answer queries, collect information, send reminders & more Advanced team inbox: Teams, auto routing, and operator reports Drive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout 24x7 Email & Chat Support: Standard SLAs to support your operations
    Usage
    Unlimited Broadcasts, Standard rates
    Charged based on WATI rate card ✕
    2,000 Free Automation triggers/month 5 integrations incl. Hubspot 200k API calls/mon, Limited Webhooks 500 Free AI Co-pilot credits/mon
    Select Plan

  • Business

    Unlock the full potential of WhatsApp with advanced workflows and expert support

    month billed monthly
    5 Users Included Additional Users @ $69/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Pro +

    Scale effortlessly: Send 4k messages/min, get volume discounts & SMS fallback Beta Official Google Partner: Asia's only Google Ads to WhatsApp Provider Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API Run teams smoothly: Multiple WhatsApp numbers & round-robin chat assignment Dedicated Customer Success Manager for strategic recommendations Enhance privacy & compliance: Phone number masking, Roles & IP Whitelisting Priority 24x7 Email & Chat support, with access to paid TAM services
    Usage
    Unlimited Broadcasts, Volume discounts
    Charged based on WATI rate card ✕
    5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1500 Free AI Co-pilot credits/mon Blitz add-on: Send 12k messages/min
    Select Plan
$ - Requires purchase of $4.99/month Shopify addon
$ - Requer a compra do complemento do Shopify por $4.99/mês
$ - Requiere la compra del complemento de Shopify por $4.99 al mes

  • Growth

    Send WhatsApp messages to thousands of users in one click to improve reach

    month billed annually
    3 Users Included No additional users
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan
    Demo

    Key features

    Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification help Omnichannel inbox: WhatsApp Messages, WhatsApp Business Calling, FB, Instagram, QR code, widget, wa.me Standard promotions: Run multi-media campaigns, view open & read rates Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report E-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates 24x5 Email Support: in English and Portuguese, with basic SLA coverage
    Usage
    15k Broadcasts/month, Standard rates
    Charged based on WATI rate card ✕
    1,000 Free Automation triggers/month 2 select Commerce/CRM integrations 10k API calls/mon, No Webhooks 250 Free AI Co-pilot credits/mon
    Select Plan
  • popular
    Best Value

    Pro

    Set up automations, integrations and get powerful analytics to boost conversion

    month billed annually
    5 Users Included Additional Users @ $24/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Growth, plus:

    Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation Boost conversion: Smart retargeting, Carousel template & Catalog pay options Optimize Campaigns: CTWA source tags, click tracking & engagement insights AI Automation: Answer queries, collect information, send reminders & more Advanced team inbox: Teams, auto routing, and operator reports Drive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout 24x7 Email & Chat Support: Standard SLAs to support your operations
    Usage
    Unlimited Broadcasts, Standard rates
    Charged based on WATI rate card ✕
    2,000 Free Automation triggers/month 5 integrations incl. Hubspot 200k API calls/mon, Limited Webhooks 500 Free AI Co-pilot credits/mon
    Select Plan

  • Business

    Unlock the full potential of WhatsApp with advanced workflows and expert support

    month billed annually
    5 Users Included Additional Users @ $69/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Pro, plus:

    Scale effortlessly: Send 4k messages/min, get volume discounts & SMS fallback Beta Official Google Partner: Asia's only Google Ads to WhatsApp Provider Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API Run teams smoothly: Multiple WhatsApp numbers & round-robin chat assignment Dedicated Customer Success Manager for strategic recommendations Enhance privacy & compliance: Phone number masking, Roles & IP Whitelisting Priority 24x7 Email & Chat support, with access to paid TAM services
    Usage
    Unlimited Broadcasts, Volume discounts
    Charged based on WATI rate card ✕
    5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1500 Free AI Co-pilot credits/mon Blitz add-on: Send 12k messages/min
    Select Plan

  • Growth

    Send WhatsApp messages to thousands of users in one click to improve reach

    month billed monthly
    3 Users Included No additional users
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan
    Demo

    Key features

    Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification help Omnichannel inbox: WhatsApp Messages, WhatsApp Business Calling, FB, Instagram, QR code, widget, wa.me Standard promotions: Run multi-media campaigns, view open & read rates Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report E-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates 24x5 Email Support: in English and Portuguese, with basic SLA coverage
    Usage
    15k Broadcasts/month, Standard rates
    Charged based on WATI rate card ✕
    1,000 Free Automation triggers/month 2 select Commerce/CRM integrations 10k API calls/mon, No Webhooks 250 Free AI Co-pilot credits/mon
    Select Plan
  • popular
    Best Value

    Pro

    Set up automations, integrations and get powerful analytics to boost conversion

    month billed monthly
    5 Users Included Additional Users @ $24/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Growth, plus:

    Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation Boost conversion: Smart retargeting, Carousel template & Catalog pay options Optimize Campaigns: CTWA source tags, click tracking & engagement insights AI Automation: Answer queries, collect information, send reminders & more Advanced team inbox: Teams, auto routing, and operator reports Drive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout 24x7 Email & Chat Support: Standard SLAs to support your operations
    Usage
    Unlimited Broadcasts, Standard rates
    Charged based on WATI rate card ✕
    2,000 Free Automation triggers/month 5 integrations incl. Hubspot 200k API calls/mon, Limited Webhooks 500 Free AI Co-pilot credits/mon
    Select Plan

  • Business

    Unlock the full potential of WhatsApp with advanced workflows and expert support

    month billed monthly
    5 Users Included Additional Users @ $69/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Pro +

    Scale effortlessly: Send 4k messages/min, get volume discounts & SMS fallback Beta Official Google Partner: Asia's only Google Ads to WhatsApp Provider Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API Run teams smoothly: Multiple WhatsApp numbers & round-robin chat assignment Dedicated Customer Success Manager for strategic recommendations Enhance privacy & compliance: Phone number masking, Roles & IP Whitelisting Priority 24x7 Email & Chat support, with access to paid TAM services
    Usage
    Unlimited Broadcasts, Volume discounts
    Charged based on WATI rate card ✕
    5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1500 Free AI Co-pilot credits/mon Blitz add-on: Send 12k messages/min
    Select Plan
$ - Requires purchase of $4.99/month Shopify addon
$ - Requer a compra do complemento do Shopify por $4.99/mês
$ - Requiere la compra del complemento de Shopify por $4.99 al mes

WhatsApp Business Calling: Everything You Need to Know

How is WhatsApp Business Calling different from regular phone calls?

WhatsApp Business Calling happens in the same conversation thread as your messages. No need for phone networks or app switching. Also, it works seamlessly across devices and countries without international calling fees.

Is WhatsApp Business Calling secure?

Yes. All WhatsApp Business calls are end-to-end encrypted, just like WhatsApp messages. Only you and your customer can hear the conversation.

Can my team handle both inbound and outbound calls?

Yes. Customers can call you, and you can initiate calls after consent. Both directions are supported.

How are calls billed?

Incoming calls are completely free. Outgoing calls are billed per minute, with rates depending on the destination region. Wati provides transparent pricing and dashboards to track usage.

What do customers see when I call?

They see your verified business name and badge on WhatsApp — giving confidence that it’s really you.

How do I ensure compliance when calling customers?

Wati's WhatsApp Business Calling includes interactive call templates that let you request and receive explicit customer consent before initiating calls. You can also set business hours to ensure you only call during appropriate times, and all call activity is logged for compliance auditing.

Can I use WhatsApp Business Calling for outbound sales?

Yes! You can initiate calls to customers who have opted in to receive communications from your business. Use interactive templates to gain consent, then call customers about product recommendations, special offers, or follow-ups on their interests.

What analytics are available for WhatsApp Business Calling?

Wati provides comprehensive call analytics including total calls made and received, call durations, missed vs. attended calls, peak call times, agent performance metrics, and conversation outcomes. Use these insights to optimize staffing, identify training opportunities, and improve customer experience.

What happens if I miss a call from a customer?

Missed calls are logged in your dashboard with notifications sent to your team. You can see who called, when, and their conversation history—making it easy to call them back or send a message.

Add Voice to Your WhatsApp Experience

Let customers connect instantly through trusted WhatsApp voice calls — build trust, close faster, and resolve issues quicker.

Book a demo