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Book Demo Free Trial

🌟 Meta’s top CTWA partner

The quickest path from
Ads to Conversions

With Wati, run ads that start real-time conversations that
capture verified leads and drive measurable results from
Facebook, Instagram & Google.

Free 7 Day Trial Book Demo

Growth obsessed marketing teams trust
Wati to run Click-to-WhatsApp Ads

The Wati Advantage

Shorten your marketing funnel with
real-time conversations that convert

Verified Phone
Numbers for every lead

Immediate prospect
qualification

Free re-marketing
within 72 hours

With Wati reduce drop-offs
between customer interest
and purchases

HIGHER CONVERSION RATE

30%

LOWER ACQUISITION COST

Performance Marketers choose Wati to run better
Click-to-WhatsApp Ads

Wati enables marketers to capture verified leads instantly, nurture prospects at
zero additional cost, and drive measurable results

VERIFIED LEADS

Capture Verified Leads Without Forms, Instantly

Turn ad clicks into qualified conversations with zero friction, eliminating drop-offs at every stage.

Automated Lead QualificationDeploy chatbots that qualify leads the moment they reach out, collecting key information through natural conversation.
Manage Lead Conversations Across PlatformsEliminate scattered lead management, bring conversations from Facebook, Instagram, and Google Click-to-Message ads into one unified WhatsApp inbox

"With CTWA, we got the leads at 1/5th of our previous cost. Plus, we were able to collect accurate phone numbers when previously we'd lose 20% of our leads due to inaccurate phone numbers in form fills"

Trishala Bothra

Co-Founder

ZERO-COST REMARKETING

Drive Purchases Without Extra Ad Spend

Leverage WhatsApp's 72-hour free messaging window to nurture prospects at the peak of their interest.

One-Click Remarketing Send targeted messages to specific audience segments -qualified leads, purchasers, conversation starters -without additional ad spend.
Improve Ad Targeting & Reduce Cost Send actual purchase data back to Meta, allowing their algorithm to target more buyers like your existing customers.

"In the first month itself, remarketing on with Wati gave us 5X revenues than before."

Ashutosh

Founder

TRUE CONVERSION TRACKING

Measure What Actually Drives Revenue

Track the complete customer journey from ad click to purchase with clarity and precision.

Precise Attribution Identify which ads drive conversations, qualified leads, and purchases with detailed conversion tracking for each ad.
WhatsApp-Specific AnalyticsOptimize campaign performance with metrics designed specifically for WhatsApp marketing that reveal true conversion value, not inflated cross-platform data.

"In the first month itself, remarketing on with Wati gave us 5X revenues than before."

Ashutosh

Founder

OFFICIAL GOOGLE PARTNER

Coming Soon

Google Click-to-Message integration exclusively available through Wati
Wati gives you first-mover advantage in capturing traffic and high-intent leads directly from Google Search.

Real Results from Growth-Focused Marketers

See how early adopters transform their marketing results with Click to WhatsApp Ads

"Wati's automations & chatbots have made us extremely dependable on them. The chatbots especially have helped us streamline so many different processes throughout our students' learning journey"

Ashwani Agarwal
Chief of Staff at Vedantu

“Over 90% of Habuild’s user base comes from referrals automation we set up on Wati”

Anshul Agarwal
Co-founder - Habuild

Read Case Study

HOW IT WORKS

Start Driving WhatsApp Conversions in Minutes with
Click to WhatsApp Ads

1. Receive conversations from Ads directly in Team Inbox

2. Create qualification flows that engage leads instantly

3. Track CTWA conversations in Wati

4. Optimize campaigns based on conversions

5. Retarget high-potential segments during the free messaging window

Wati attributes every conversation to the corresponding ad - automagically.

Frequently Asked Questions.

Common Questions About Click-to-WhatsApp Ads

How is this different from regular WhatsApp marketing?

Click-to-WhatsApp ads enable customers to initiate conversations directly from your ads at their moment of highest interest. Unlike bulk messaging, these conversations start with user consent, resulting in higher quality interactions.

Do I need technical resources to implement this?

No. Wati is designed for marketers with no developer resources needed.

Connect your Meta account, set up automated responses, and track conversions in minutes.

How will I know if my CTWA ads are working?

Wati provides analytics showing exactly which ads generate conversations, leads, and purchases.

View metrics like cost per lead, cost per purchase, and conversion rates for each campaign.

Can I use this with my existing Meta and Google ad accounts?

Yes. Create the ads in Meta or Google Ads Manager as usual, selecting "Engagement" as your objective.

How does the 72-hour free messaging window work?

When a user initiates conversation from your ad, Meta allows unlimited messages to that user for 72 hours without additional charges. This creates a powerful opportunity for nurturing leads cost-free.

How do I track conversions from my CTWA campaigns?

Simply select which message templates indicate lead qualification or purchases. WATI automatically tracks these as conversion events, showing which ads drive results with no developer work required.