Too Long? Read This First
- Instagram Users Expect Fast Replies: People message brands with simple questions and want quick, clear responses without waiting for an agent.
- Automation Handles the Heavy Lifting: Keyword flows, auto replies, and structured chatbots reduce repetitive work and keep conversations organised.
- Setup Matters: Instagram automation works only with the right account type, a connected Facebook Page, correct permissions, and approved API access.
- WhatsApp Opt-ins Strengthen Follow Ups: Automated flows can collect WhatsApp numbers from Instagram users and continue conversations over WhatsApp.
- CTWA Ads Create a Smooth Path: Click to WhatsApp ads move Instagram traffic into WhatsApp, where automation and human agents take over instantly.
- Compliance Protects Your Account: All flows must follow Meta’s messaging rules, stay within reply windows, and offer a clear handoff to an agent.
Instagram lately has become a lot more than a social media app. Businesses have seen incredible growth on the platform in the past few years – which has given rise to one big problem – chaotic Instagram DMs! If you are a business selling on Instagram, you’d know how painful it can be to miss a purchase enquiry or to deal with a frustrated customer because you forgot to reply to them. This is why, we now introduce you to Instagram on Wati – an easy way for you to leverage automations to organize your Instagram DMs, collect leads, & stay connected with your customers 24*7.
Here’s how Instagram DM automations by Wati makes your life easy:
1. One platform to manage WhatsApp & Instagram conversations
You’re likely to miss conversations often when juggling between two platforms. Wati gives you one dashboard to see a unified view of Instagram DMs & WhatsApp conversations in the same place & respond to enquiries on both apps seamlessly.
2. Organize DMs with easy conversation filters, tags & more
Enjoy the benefits of Wati’s Team Inbox to manage your conversations with ease
- Route chats to relevant teams or members as needed
- Add notes to conversations for seamless internal communication
- Track chat status & stay on top of your conversations
- Add tags to group DMs with similar themes or segments
3. Build your Instagram contact list & connect with customers directly on WhatsApp
Leverage our AI-bots to automatically capture phone numbers shared in your DMs, add it to a user profile & build your Instagram contact list on Wati. Best part – you can now get in touch with these customers via WhatsApp broadcast campaigns without relying on any algorithm. And if you don’t know it already – WhatsApp has an open rate of up to 98% – that’s right!
4. Reduce response time with automated welcome and out-of-office messages / workflows
Greet users with welcome messages or out-of-office (OOO) replies automatically whenever a customer reaches out. Use rich media like videos and images for engaging interactions.
Send different messages for new customers vs existing customers when they reach out. Make existing customers feel special with exclusive offers, and promotions when they reach out.
Set up out-of-office messages to respond immediately & stay connected with your customers 24*7, even during the non-working hours.
5. One customer, one view
Same customer reaching out to you on multiple platforms? Get the complete context of a customer’s interaction with your brand across Instagram & WhatsApp in one click, so you can respond faster and provide a better experience for your customers.
6. Instagram chatbot
Trigger workflows based on specific keyword mentions. Respond with rich media, capture customer information & add it to Google Sheets, or auto-assign DMs to relevant teams or members. Here’s why our customers love this new launch:
Wati made it extremely easy for us to manage our WhatsApp and Instagram DM in the same place. This helps us keep track of all our messages and connect with customers even when we are offline. – Menaka Bhandary, Founder – Blown Studio Instagram Automation on Wati is making it easier for our team to handle messages from different channels all in one spot. This has boosted our productivity and efficiency. Plus, by responding to customers faster, we’ve noticed improvement in their overall satisfaction! – Sandheep Kumar, CEO – Anveshana Clothing
How to Link Your Instagram Account to Wati
Note that you must have an Instagram Business account to get started. If you’re a Wati customer, you can connect your Instagram Business account to Wati easily by following the steps given below:
Step 1 – Connect Your Instagram Business Account to a Facebook Page
Your Instagram professional account must be linked to a Facebook Page. To do this:
- Go to your Instagram profile
- Select Edit Profile
- Under Public Business Information, select Page
- Choose to either Create a Facebook Page or Connect an Existing Page.
Step 2 – Enable Access to Messages on Instagram
To allow Wati to access your Instagram DMs, please enable access by following the given instructions:
- Open your profile in the Instagram mobile app
- Tap the hamburger menu icon (☰) in the top right corner
- Select the ‘Settings and Privacy’ option
- Scroll down and select Messages and Story Replies
- Tap on Message Controls
- Enable Access to Messages under Connected Tools
Step 3 – Setting Up Instagram in Wati
Once you have completed the above steps, follow these instructions to set up your Instagram account in Wati:
- Log in to your Wati account and click on the user icon in the top right corner.
- Select the Channel Status button.
- Click on the Instagram tab located in the top left.
- Scroll down to select ‘Get Started’ and follow the instructions on the page to complete the embedded sign-up process to connect your Instagram account.
- Once connected, you will receive a success message on Wati.
- Navigate to the Team Inbox and select the Instagram tab. Any direct messages sent to your Instagram page after the connection will appear here.
Interested in getting started with Wati? Click here
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