Wati Campaigns
Wati Campaigns
AI-powered WhatsApp campaigns that turn conversations into revenue
Put your WhatsApp marketing on autopilot—from smart campaign planning to automated engagement that keeps customers in conversation and converts.
Loved and trusted by 16,000+ businesses across 190+ countries
Everything inside Wati Campaigns
The most advanced WhatsApp campaign platform in the industry
Most tools stop at "pick a list, type a message, send." Wati gives you the whole stack behind every campaign:
AI Campaign Calendar & Recommended Campaigns
Plan a revenue-ready week on one WhatsApp campaign calendar
Your week, already mapped.
See the whole week at a glance — one calendar shows what's sent, what's scheduled, and what AI recommends, color-coded.
Never face a blank week: Wati Recommended Campaigns suggests what to send next, tuned to your business, region, and the calendar ahead.
Stop scrambling before big sales — holiday and seasonal moments are queued early so the revenue moments are never missed.
Drip Campaigns
Continuous Engagement on Auto-pilot
Your engagement, on autopilot.
Drive deeper customer engagement — design conversation tracks that keep customers replying and moving forward.
Seamless, conversation driven logic — the sequence auto-stops the moment someone replies, so you don't waste template budget on people who already responded.
Win back dormant users — bring in high-intent segments that have gone quiet, like skipped trial calls, and pull them back into active dialogue.
Segments & Profile Signals
Reach the highest-intent WhatsApp audience, not your whole list
The right message to the right people.
Launch faster with one-click segments — Highly Engaged, Winback, At-Risk, and All Valid Contacts, built automatically from behavior, or quickly create tailored custom segments.
Target precisely with profile signals — engagement Wati tracks for you, like who read a campaign, clicked a link, or replied in the last 7 days.
Reuse audiences everywhere — active segments refresh as behavior changes; static ones freeze a moment in time — across campaigns and drips.
Wati AI Copilot
Build campaigns faster with the Wati AI Copilot
Campaigns built in minutes.
Go from prompt to send — generate high-converting campaign copy, with header, body, and buttons drafted for you.
Get approved the first time — templates come shaped to Meta's categories and built on thousands of proven, compliant, converting patterns.
Optimize as you go — Copilot surfaces insights on what's working across messaging and campaigns so the next send is sharper.
Reply actions & fallback
Decide what happens after the send — and reach customers on the next-best channel
Campaigns that keep working after they go out.
Decide what happens next — configure reply actions inside campaign creation to route, tag, or trigger the next step automatically.
Catch every response — set next steps based on how people reacted, so a reply or a click moves the conversation forward instead of going cold.
Never lose the reach you paid for — turn on email, SMS, or RCS fallback so an undelivered WhatsApp message still reaches the customer another way.
Real-time campaign analytics & retargeting
See what drives revenue, then do more of it
Real-time analytics on every campaign.
Read results as they happen — the full response breakdown (sent, delivered, read, replied, ignored) plus link clicks, exportable to CSV.
Retarget by behavior — re-engage people who read but didn't reply, clicked a specific link, or chose a quick reply (Pro & Business).
Tune the whole funnel — track drip performance too, so you can see which step in the sequence actually drives the reply.
Drive Revenue
Campaigns that ladder up to revenue
4X
Lower Customer
Acquisition Cost
3X
More
ROI
85%
Higher
Response Rate
Your week, already mapped. Your engagement, on autopilot
Plan smarter campaigns, let AI write them, keep customers engaged on autopilot,
and watch conversations turn into revenue — all inside Wati.
WhatsApp campaigns — frequently asked questions