Make Wati your #1 support channel -
Resolve & close up to 80% of your support queries automatically

Automate responses to FAQs & close queries faster without any manual intervention with Wati's AI-support agent & custom chatbot workflows

Our AI-support agent doesn’t just respond instantly—it understands intent, offers relevant answers, responds in a way that feels natural -- and closes tickets with zero manual intervention.

Knows your business – Fetches answers from FAQs, PDFs & Knowledgebase URLs

24*7 availability – Your round the clock agent that works & works but never complains!

Multilingual by design – Detects and responds in your customer’s language, even when you've trained it on one language only

Enhanced answers – Adds relevant documents, videos, knowledge base URLs etc. to give customers everything they need

Free 7 Day Trial Book Demo

Balancing AI with human touch

AI should enhance speed & efficiency of service organizations, not replace human connection.

AI auto-detects & intelligently routes complex queries to human agents

AI routes queries to relevant agents / teams on customer's request

Agents route queries manually to relevant teams / other agents

One dashboard to manage WhatsApp, Facebook & Instagram conversations

Get a consolidated view of your customer interactions on WhatsApp, Facebook and Instagram messages effortlessly from one unified inbox.

Stay organized with conversation filters. Assign chats to specific teams or members. Say goodbye to ignored inquiries and frustrated customers!

Improve response time with Welcome messages & Out-of-Office workflows

Get great features at a price that makes sense

Affordable pricing with zero setup fees.

Up to ~25% off & free dedicated onboarding with annual subscription

Growth
Send WhatsApp messages to thousands of users in one click to improve reach

£49
month billed annually

3 Users Included No additional users

Additional charges apply for conversations

Conversations are 24-hour message threads between you & your customers. Per conversation charges vary for marketing, utility & service. ✕
View Rate Card

Select Plan

Demo
Key features

Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification help Omnichannel inbox: WhatsApp, FB, Instagram, QR code, widget, wa.me Standard promotions: Run multi-media campaigns, view open & read rates Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report E-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates 24x5 Email Support: in English and Portuguese, with basic SLA coverage

Usage

15k Broadcasts/month, Standard rates

Charged based on WATI rate card ✕
View Rate Card

1,000 Free Automation triggers/month 2 select Commerce/CRM integrations 10k API calls/mon, No Webhooks

Select Plan
Best Value

Pro
Set up automations, integrations and get powerful analytics to boost conversion

£99
month billed annually

5 Users Included Additional Users @ £32/user/month

Additional charges apply for conversations

Conversations are 24-hour message threads between you & your customers. Per conversation charges vary for marketing, utility & service. ✕
View Rate Card

Select Plan

Everything in Growth, plus:

Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation Boost conversion: Smart retargeting, Carousel template & Catalog pay options Optimize Campaigns: CTWA source tags, click tracking & engagement insights AI Automation: Answer queries, collect information, send reminders & more Advanced team inbox: Teams, auto routing, and operator reports Drive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout 24x7 Email & Chat Support: Standard SLAs to support your operations

Usage

Unlimited Broadcasts, Standard rates

Charged based on WATI rate card ✕
View Rate Card

2,000 Free Automation triggers/month 5 integrations incl. Hubspot 200k API calls/mon, Limited Webhooks 250 Free AI Support Agent replies/mon

Select Plan
Business
Unlock the full potential of WhatsApp with advanced workflows and expert support

£229
month billed annually

5 Users Included Additional Users @ £74/user/month

Additional charges apply for conversations

Conversations are 24-hour message threads between you & your customers. Per conversation charges vary for marketing, utility & service. ✕
View Rate Card

Select Plan

Everything in Pro, plus:

Omnichannel inbox: WhatsApp, FB, Instagram, QR code, widget, wa.me Ultra-fast, Affordable messaging. Send 4k messages/min with volume discounts Click to Chat Ads. Launch Google and Meta ads that click to WhatsApp and aquire leads Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API AI Automation: Answer queries, collect information, send reminders and more Dedicated Customer Success Manager for strategic recommendations Enhance privacy & complicance. Phone number masking, Roles & IP Whitelisting 24x7 Priority Email & Chat support, with access to paid TAM services

Limits

Unlimited Broadcasts, Volume discounts

Charged based on WATI rate card ✕
View Rate Card

5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1000 Free AI Support Agent replies/mon Blitz add-on: Send 12k messages/min

Select Plan

$ - Requires purchase of $4.99/month Shopify addon

$ - Requer a compra do complemento do Shopify por $4.99/mês

$ - Requiere la compra del complemento de Shopify por $4.99 al mes

Growth
Send WhatsApp messages to thousands of users in one click to improve reach

£59
month billed monthly

3 Users Included No additional users

Additional charges apply for conversations

Conversations are 24-hour message threads between you & your customers. Per conversation charges vary for marketing, utility & service. ✕
View Rate Card

Select Plan

Demo
Key features

Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification help Omnichannel inbox: WhatsApp, FB, Instagram, QR code, widget, wa.me Standard promotions: Run multi-media campaigns, view open & read rates Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report E-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates 24x5 Email Support: in English and Portuguese, with basic SLA coverage

Usage

15k Broadcasts/month, Standard rates

Charged based on WATI rate card ✕
View Rate Card

1,000 Free Automation triggers/month 2 select Commerce/CRM integrations 10k API calls/mon, No Webhooks

Select Plan
Best Value

Pro
Set up automations, integrations and get powerful analytics to boost conversion

£129
month billed monthly

5 Users Included Additional Users @ £32/user/month

Additional charges apply for conversations

Conversations are 24-hour message threads between you & your customers. Per conversation charges vary for marketing, utility & service. ✕
View Rate Card

Select Plan

Everything in Growth, plus:

Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation Boost conversion: Smart retargeting, Carousel template & Catalog pay options Optimize Campaigns: CTWA source tags, click tracking & engagement insights AI Automation: Answer queries, collect information, send reminders & more Advanced team inbox: Teams, auto routing, and operator reports Drive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout 24x7 Email & Chat Support: Standard SLAs to support your operations

Usage

Unlimited Broadcasts, Standard rates

Charged based on WATI rate card ✕
View Rate Card

2,000 Free Automation triggers/month 5 integrations incl. Hubspot 200k API calls/mon, Limited Webhooks 250 Free AI Support Agent replies/mon

Select Plan
Business
Unlock the full potential of WhatsApp with advanced workflows and expert support

£289
month billed monthly

5 Users Included Additional Users @ £74/user/month

Additional charges apply for conversations

Conversations are 24-hour message threads between you & your customers. Per conversation charges vary for marketing, utility & service. ✕
View Rate Card

Select Plan

Everything in Pro, plus:

Omnichannel inbox: WhatsApp, FB, Instagram, QR code, widget, wa.me Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation AI Automation: Answer queries, collect information, send reminders & more Optimize Campaigns: CTWA source tags, click tracking & engagement insights Omnichannel inbox: WhatsApp, FB, Instagram, QR code, widget, wa.me Ultra-fast, Affordable messaging. Send 4k messages/min with volume discounts Click to Chat Ads. Launch Google and Meta ads that click to WhatsApp and aquire leads Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API AI Automation: Answer queries, collect information, send reminders and more Dedicated Customer Success Manager for strategic recommendations Enhance privacy & complicance. Phone number masking, Roles & IP Whitelisting 24x7 Priority Email & Chat support, with access to paid TAM services

Limits

Unlimited Broadcasts, Volume discounts

Charged based on WATI rate card ✕
View Rate Card

5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1000 Free AI Support Agent replies/mon Blitz add-on: Send 12k messages/min

Select Plan