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Scaling Dreams: How Emprende Pro Mujer Empowers 4,000 Women Entrepreneurs Annually with Wati’s WhatsApp Automations
Before Wati
Limited Reach
Programs were conducted in-person, restricting accessibility to only certain physical locations due to financial and logistical constraints
Programs were conducted in-person, restricting accessibility to only certain physical locations due to financial and logistical constraints
Inefficient Support Systems
Student queries were handled manually, leading to delayed responses and operational inefficiencies
Student queries were handled manually, leading to delayed responses and operational inefficiencies
Low Accessibility
Women in remote areas, often with limited digital literacy and internet access, faced barriers to participating in the programs
Women in remote areas, often with limited digital literacy and internet access, faced barriers to participating in the programs
After Wati
Expanded Reach
Digitized courses on WhatsApp enabled Pro Mujer to scale and reach 2,000 to 4,000 women annually, breaking geographical and financial barriers
Digitized courses on WhatsApp enabled Pro Mujer to scale and reach 2,000 to 4,000 women annually, breaking geographical and financial barriers
Streamlined Support with Automation
Wati’s chatbots and automations resolved 80% of queries, ensuring faster responses while freeing up the support team to focus on complex issues
Wati’s chatbots and automations resolved 80% of queries, ensuring faster responses while freeing up the support team to focus on complex issues
Empowered Women Entrepreneurs
By leveraging Wati’s user-friendly automations, Pro Mujer made certifications easily accessible to women in underserved communities, fostering financial independence and entrepreneurial growth
By leveraging Wati’s user-friendly automations, Pro Mujer made certifications easily accessible to women in underserved communities, fostering financial independence and entrepreneurial growth
About Emprende Pro Mujer
Emprende Pro Mujer is a key initiative by Pro Mujer, a non-profit development organization committed to empowering women across Latin America. Emprende is a virtual community for entrepreneurial training where you can learn everything you need to start or strengthen a business with FREE training.
Emprende Pro Mujer is a key initiative by Pro Mujer, a non-profit development organization committed to empowering women across Latin America. Emprende is a virtual community for entrepreneurial training where you can learn everything you need to start or strengthen a business with FREE training.
The challenge - Connectivity Issues and In-person Training Format Limit Emprende Pro Mujer’s Reach
Historically, many courses were conducted in-person, limiting the geographical reach of Emprende Pro Mujer initiatives. Holding more in-person events was not feasible due to financial constraints.
Historically, many courses were conducted in-person, limiting the geographical reach of Emprende Pro Mujer initiatives. Holding more in-person events was not feasible due to financial constraints.
With a target audience of women aged 25-50, many of whom lack consistent internet access, phone access, & digital literacy, the organization needed a solution to scale its programs in a way that allows easy disbursal of course material online, on an as needed basis, while ensuring accessibility and engagement.
So, they had to rethink the entire course structure.
The Solution - Transitioning operations to enable a WhatsApp-only platform with Wati
Transitioning to a digital format via WhatsApp (especially with chatbot automations) presented an opportunity, but it also required rethinking their entire content delivery system—from restructuring courses from an offline to an online model for easy sharing to integrating efficient support mechanisms.
Transitioning to a digital format via WhatsApp (especially with chatbot automations) presented an opportunity, but it also required rethinking their entire content delivery system—from restructuring courses from an offline to an online model for easy sharing to integrating efficient support mechanisms.
Recognizing that WhatsApp is the most accessible channel for their audience, Emprende Pro Mujer integrated its tech stack with Wati to:
Verify student registration without any manual intervention
Deliver course content entirely through chatbots, enabling seamless learning experiences
Send session reminders, event invitations, and updates to keep participants engaged
Facilitate automated certification processes, where students receive certificates upon completing chatbot-led courses
Deliver course content entirely through chatbots, enabling seamless learning experiences
Send session reminders, event invitations, and updates to keep participants engaged
Facilitate automated certification processes, where students receive certificates upon completing chatbot-led courses
80% of support queries resolved automatically
With Wati’s powerful features, Emprende Pro Mujer automated answers to frequently asked questions, which formed almost 80% of its support queries, significantly reducing the workload on its team.
With Wati’s powerful features, Emprende Pro Mujer automated answers to frequently asked questions, which formed almost 80% of its support queries, significantly reducing the workload on its team.
Using Wati’s Round Robin feature, the support team’s workload was automatically routed & evenly distributed among 16 operators, ensuring swift and efficient responses to student inquiries. This streamlined process ensured no participant was left waiting for assistance.
The team currently uses 80+ Wati chatbots, 40 keyword triggers, and advanced templates allowing them to handle over 10,000 chat requests annually with only 20% requiring manual intervention.
The result - Driving reach & efficient support operations with Wati
By transitioning to WhatsApp, Emprende Pro Mujer eliminated barriers like limited internet access and digital illiteracy, making their programs accessible to women even in remote regions.
With Wati, Emprende Pro Mujer now reaches 2,000 to 4,000 women annually through its certification programs, enabling them to gain essential entrepreneurial skills. The automation also allows the support team to address over 10,000 annual chat requests with minimal manual intervention.
The organization’s mission of empowering women to achieve financial independence has been amplified, with thousands of women earning certifications and starting their entrepreneurial journeys.
By adopting Wati’s WhatsApp Business API solution, Emprende Pro Mujer not only expanded its reach but also empowered thousands of women with the skills to achieve economic independence.
As Emprende Pro Mujer prepares to transition to profitability with major corporations like Google, Coca-Cola, and Microsoft as their B2B allies in 2025, Wati remains a cornerstone of their strategy to create a more inclusive & scalable impact across Latin America.
By transitioning to WhatsApp, Emprende Pro Mujer eliminated barriers like limited internet access and digital illiteracy, making their programs accessible to women even in remote regions.
With Wati, Emprende Pro Mujer now reaches 2,000 to 4,000 women annually through its certification programs, enabling them to gain essential entrepreneurial skills. The automation also allows the support team to address over 10,000 annual chat requests with minimal manual intervention.
The organization’s mission of empowering women to achieve financial independence has been amplified, with thousands of women earning certifications and starting their entrepreneurial journeys.
By adopting Wati’s WhatsApp Business API solution, Emprende Pro Mujer not only expanded its reach but also empowered thousands of women with the skills to achieve economic independence.
As Emprende Pro Mujer prepares to transition to profitability with major corporations like Google, Coca-Cola, and Microsoft as their B2B allies in 2025, Wati remains a cornerstone of their strategy to create a more inclusive & scalable impact across Latin America.
“From chatbots to analytics, Wati’s automations & workflows made it so easy for us to reach scale & certify thousands of women entrepreneurs on WhatsApp without having to increase our team size. We have nothing but great things to say about Wati’s team & platform capabilities.”
Alejandra Cosse Cappelletti
Global UX Design Lead, Pro Mujer