Introducing Coexistence: Scale on WhatsApp Without Missing a Beat

Marketers tackle hybrid operations, from running complex outreach campaigns to ensuring seamless backend data management.

The whole system goes for a toss if a new lead comes in and the system can’t accommodate it. Teams not only end up losing the lead in chaos, but also lower their own marketing ethics. 

Fret not! With Wati’s latest feature release, i.e., WhatsApp co-existence, you can automate WABA conversations while scaling backend with Wati’s Cloud API tools. 

WhatsApp Co-existence helps you do both- without losing data or conversations.

Activating the plug-in within WhatsApp Business API platforms enables smooth API sync, better data management, and security! Let’s see how it’s possible.

What’s Whatsapp Co-Existence and Why Does It Matter??

Dealing with clerical operations or managing backend activity often consumes so much time that you can lose track of your sales pipeline. 

In the past, if you wanted to work with the WhatsApp Business App, it meant deprioritizing it and losing conversational data. 

With WhatsApp co-existence, even though you are scaling cloud API tasks or ensuring WhatsApp maintenance, you can access WABA chats on the side.

Meta’s WhatsApp Co-existence solution (available via Wati) ensures you securely access the WhatsApp Cloud API dashboard and actively run sales outreaches- on the same number, without losing a thing. 

It’s like upgrading your home without having to move out.

Why This Changes Everything?

With WhatsApp Coexistence, you get the best of both worlds:

• Keep chatting one-to-one with customers on your WhatsApp Business App or Wati.
• Scale your business using Wati’s automation, CRM integration, and broadcasting tools.
• Sync conversations automatically into Wati’s Team Inbox.
• Keep your customer history, contacts, and momentum going strong.
  

Also read: How does Wati help integrate HubSpot to WhatsApp for seamless data flow and conversational intelligence? 

With Wati, you can reach out to customers even during downtime and eliminate “sorry, we lost your message” moments. It helps you stay connected in the frontend, without affecting the backend.

Coexistence Is Made for Whom?

If you are looking for enterprise-grade flexibility via WhatsApp and scale conversations automatically, Co-Existence is your best bet.

Below are the teams that can make the most out of Co-existence:

1. Sales Teams Who Close Deals Over Chat

Sales teams can automate WhatsApp flows, segment customers, and run multiple conversations at the same time with WhatsApp Co-existence.

When customers browse catalogues, they need real-time assistance, not just transactional go-ahead from a brand. For them, costly investments need to yield some value. 

WhatsApp coexistence helps customers effectively drive transactions. Whether you sell homes, cars, or education packages, it enables you to build trust and nurture relationships.

That’s what your customers need: conversations, trust, and a human touch.

Also read: How to run effective WhatsApp marketing campaigns to reach the right customer via the right channel. 

Before Coexistence:

• Sales teams could only respond, not start new chats, using the Cloud API.
• Sales teams had to give up their precious chat history when switching.

Now, with Coexistence:

• Sales reps can start new conversations anytime from the WhatsApp Business App.
• All chats sync back into Wati, so nothing gets lost.
• Plus, they can still broadcast messages to hundreds (or thousands!) of leads from Wati.
• Sales Managers get complete visibility across multiple rep numbers through Wati’s Team Inbox.

More chat backups means more winning conversations and ultimately, conversions.

2. Marketing Teams Running Festival Campaigns

With WhatsApp Co-existence, you can build customer acquisition via multiple channels, run earlybird discounts and alerts, and scale proximity all in the same platform.

Festivals, sales season, and end-of-year offers are big moments for your brand. And you don’t want to be limited by the app.

Before Coexistence:

• WhatsApp Broadcasts were capped and had to be done manually
• Personalization was limited
• Hard to manage multiple inquiries
• Not available to assist when consumer interest peaked

Now, with Coexistence:

• You can keep the familiarity of the Business App
• Manage and time a large-scale campaign via the Wati Cloud API
• Segment contacts, automate flows, and even run A/B tests to see what works best

Be it handling festive offer-inspired leads or warm prospects that are purchase-oriented, Coexistence helps you send more, do more, and close more.

3. SMBs Who Just Want To Grow

Maybe you’re a lean team, a solo founder, or a small business owner who’s been using the WhatsApp Business App to talk to customers and run things manually. It’s familiar, it works, but now, you’re ready to scale.

However, switching from WABA to the Cloud API may be daunting due to multiple checks, approvals, and verifications.

Before Coexistence:

• Until now, you had to choose between sticking with the Business App or upgrading to Wati.
• As a result, connecting your number to Wati meant losing all your existing chat history.
• Some users even hit roadblocks during onboarding because their number was already tied to the app.
• You hesitated to grow because starting over felt risky.

Now, with Coexistence:

• You can keep using the WhatsApp Business App just like before
• Your number, contacts, and conversations stay intact.
• You can plug into Wati to unlock bulk messaging, automation, analytics, and CRM tools.
• You scale on your terms without any disruption to how you already work.

It’s the smart, stress-free way to grow your business without starting from scratch.

How To Set up Whatsapp Co-Existence Feature in 2026?

Getting started with Co-existence is super simple- no tech headaches, just a few clicks.

Warning: You need to submit a request to activate Co-existence before using it for your customer marketing. Here is how to do it.

1. Log in to your Wati account: Head over to wati.io and sign in to your Wati dashboard to begin the setup.
   
2. Log in to your Facebook Business account: Use the same Facebook profile that’s already connected to your WhatsApp Business App.
   
3. Begin the Wati onboarding process and activate the API key.
   
4. When prompted to select your setup, choose the first option. Connect your existing WhatsApp Business app.

This tells Meta that you want to link your current number to Wati without losing access to the app.

4. Follow the remaining steps and complete verification.

That’s it. From here on, you’ll have full access to both platforms. You can continue using your WhatsApp Business App while also enjoying all the automation, broadcasts, and team collaboration features that Wati offers.

Wati + Coexistence = A Power Combo You’ll Love

At Wati, we believe businesses shouldn’t have to choose between scaling up and staying connected to customers. With Coexistence, you can do both, and do it better.

Co-existence enables you to leverage WhatsApp’s unlimited capabilities to build customer trust and loyalty. With Wati’s added automation, CRM integration, and bulk broadcasting, you are adding a whole new dimension to conversation intelligence!

Ready To See It in Action?

So whether you’re a solo founder, a growing sales team, or a buzzing marketing squad, Coexistence is your shortcut to scale without stress.

How would it work for your business? Book a free demo, and we’ll walk you through it.

Or just want to explore more at your own pace?
Learn how Wati helps sales teams win on WhatsApp
Explore our Pay-As-You-Go plan with Coexistence