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Supercharging Ed-Tech Success: Wati Fuels Geekster’s 2x Customer Engagement Boost

About Geekster

Geekster is an ed-tech startup that aims to democratize tech education by offering online courses to upskill tech and non-tech graduates in the latest web technologies. With a 100% Money-Back Guarantee on courses, Geekster ensures that there are no physical, geographical, or financial barriers to quality tech education.

The Challenge

Before implementing Wati, Geekster faced challenges in effectively communicating with its growing user base. The team struggled with managing the high volume of queries from students and potential customers, which led to delayed responses and reduced customer satisfaction.

The Solution

To resolve their communication issues, Geekster turned to Wati’s WhatsApp API. Wati enabled Geekster to automate and manage communication with their user base through features such as webhooks, reminders, and spreadsheet integration. This allowed Geekster to efficiently handle queries and streamline communication across all departments, including marketing, advertising, academic, technical, and learning teams.

Outcome

With Wati’s seamless integration, Geekster achieved outstanding results:

Enhanced customer engagement

50%

Improved customer retention

90%

Increase in responses vs. emails

500+

Handling queries daily

Abhishek Yadav

Associate Director (Marketing), Geekster

Testimonial

Wati has been a game-changer for our communication processes, enabling us to better serve our students and potential customers. Their WhatsApp API has significantly improved our customer engagement and query resolution, and we’re excited to see what the future holds as we continue to grow with Wati.

Conclusion

Wati’s powerful WhatsApp API transformed the way Geekster communicated with its user base, leading to impressive growth in customer engagement and retention. By efficiently managing queries and streamlining communication across departments, Wati has proven to be an invaluable tool for Geekster’s success in the ed-tech industry.