Market Trends & Insights

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  Voice AI Agents vs. Chatbots: Which Works Better for Customer…

  Compare voice AI vs. chatbots for customer engagement. Discover which delivers better results for your business with use cases, ROI data, and decision criteria.

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  Conversational Sales on WhatsApp for SaaS: How to Close Deals…

  The average SaaS sales cycle takes 84 days. Your prospects wait 38 hours for email replies. And 67% of deals fall through because of slow follow-ups. What if you could cut that timeline in half while having real conversations with prospects who are actually ready to buy? That’s exactly what conversational sales on WhatsApp delivers. …

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  B2C Lead Qualification at Scale: Handling 10,000+ Prospects with AI

  Most sales teams lose leads to slow follow-ups and manual overload. When thousands of prospects arrive, only a few ever get a response before they go cold. AI qualification tools like Astra fix this by analyzing intent, behavior, and fit in real time, qualifying every lead instantly across chat, email, and social. The result is faster response times, higher accuracy, and more conversions without extra hiring.

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  A Multi-Channel Playbook: Integrating SMS Marketing in Your Sales Strategy

  Say you launched a WhatsApp Broadcast campaign, but only received a 5% delivery rate. Now, with a failed campaign and the lowest customer acquisition ratio, your sales teams are unaware of how to achieve their targets. As WhatsApp communication continues to trailblaze, companies don’t always prepare themselves for the worst. Having an SMS marketing fallback …

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  How SMS Marketing Still Rules in Era of WhatsApp Marketing…

  Think SMS marketing is detrimental to sales in 2025? Think again. Be it a small or mid-market business, the goldmine lies not in aimless messaging, but streamlined and analytical customer ROI. Businesses, now switching to blended SMS marketing strategy, are prioritizing consumer trust and loyalty over traffic and conversions.  Having a blended SMS marketing strategy …

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  Introducing Wati’s Segments: Smarter Campaigns, Sure Results

  how to use wati’s pre-built segmentation to improve customer engagement and ROI

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  The Complete WhatsApp Catalog Setup Guide for Brands in 2026 

  Learn how to set up and manage your WhatsApp catalog. Discover image tips, collections, sharing methods, and ways to drive faster purchase decisions.

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  How to Send a Link in WhatsApp and Get People…

  Wondering how to send a link in WhatsApp? Discover the best ways, from personal chats to business promotions, with expert tips on formatting and engagement.

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  How to Get 100% Delivery Rates on Your Blended Messaging…

  You launch a big campaign. The team is excited, the creative looks great, and your audience is ready. But when the results roll in, engagement is lower than expected. A portion of your audience never got the message at all. It is a silent killer for marketers. Wasted effort, lost trust, and missed opportunities. In …

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  SMS Marketing Tools vs WhatsApp Broadcasts: When to Use Each…

  Businesses today can’t rely on just one channel to reach customers. While WhatsApp has become a favourite for conversational marketing, SMS marketing tools remain one of the most reliable ways to guarantee delivery and extend reach. The real question is when to use WhatsApp broadcasts and when to rely on SMS marketing tools. In this …

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