5x Increase in Online Learning Attendance: How Ekatra Achieved it with Wati

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About Ekatra

Ekatra is a platform that helps teachers to educate students in places where internet data is limited or unavailable. They do this by using text (SMS & WhatsApp), audio, and video communication. Their goal is to make education accessible to everyone, regardless of their location or economic situation. The pandemic has highlighted the need for this type of solution. Initially, the platform was created to address their own needs, but they soon realized that it was a global issue, not just limited to India.

The Challenge

In India, many students struggled to study online during the pandemic due to a big gap in digital resources between urban and rural areas. Over 75% of students found it difficult to adapt to online learning, with over 80% needing help to shift from offline to online education. Furthermore, more than a quarter of students said they required proper training to pursue education online.

Ekatra, a Unified Learning Platform, began using video conferencing solutions during the COVID lockdown in India. However, only 5% of students were able to attend classes. Ekatra sought to improve this situation.

The Solution

Ekatra had trouble with online learning during the COVID lockdown in India. When they tried video conferencing, only 5% of the students attended classes. So, they switched to WhatsApp, which more people use. By doing this, attendance increased to 50%. Ekatra also used SMS and audio channels to reach over 80% of the students. They started with broadcast lists and groups, but it raised privacy concerns. So, they used WhatsApp Business APIs and found Wati to be the best provider after exploring several options by helping Ekatra cover their subscription costs for a year.

Outcome

Here’s how Wati helped Ekatra achieve remarkable results:

5x

Improvement in online class attendance

5000

Students attended online classes

80%

Students were reached through WhatsApp

Jaime

Abheejit

Founder, Ekatra

Testimonial

As a non-profit, we wanted to reach several of our beneficiaries. WATI allows us to have multiple agents to respond to a large influx of queries in real time. We are able to design automated flows, provide key-word detection led flows and automate several tasks saving manual effort of our volunteers. All of this with no-coding knowledge required. The best part was the phenomenal support provided by the team in record times.

Conclusion

Ekatra’s shift to WhatsApp Business APIs and other channels helped them reach over 80% of their students, addressing issues of low attendance during the pandemic.It is inspiring to see organizations like Ekatra working towards bridging the digital divide and promoting accessible education for all.