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WhatsApp wisdom at your fingertips

  • A

    Affiliate Marketing

    Affiliate marketing is a performance-based strategy where businesses reward affiliates for driving traffic or sales to their products or services through unique links or codes, typically via websites, blogs, or social media platforms.

    AI WhatsApp Integration

    AI WhatsApp integration is the incorporation of artificial intelligence technologies, like natural language processing and machine learning, into the WhatsApp platform. This integration enhances communication by enabling features such as advanced chatbots and personalized responses, optimizing user engagement and support experiences.

    Auto Reply Setup

    WhatsApp auto reply is a feature that functions as a virtual assistant on WhatsApp. When you're unable to respond immediately to messages due to being busy or during off-hours, the auto reply automatically sends a message on your behalf. Essentially, it acts similarly to an 'out-of-office' reply for emails but tailored for WhatsApp, ensuring that senders receive a response even when you're unavailable.

  • B

    Backup WhatsApp Chats

    Incorporating AI into this integration enhances automation and personalization, leading to a more streamlined and tailored user experience. The WhatsApp Business API is a key tool in facilitating this process, allowing businesses to integrate WhatsApp features into their existing systems efficiently.

    Bulk Broadcast Messages

    The dissemination of a single message simultaneously to multiple recipients, commonly used in marketing or communication. It allows efficient outreach but should be used judiciously to avoid spamming and maintain recipient engagement.

  • C


    A WhatsApp Catalog is a feature within the WhatsApp messaging platform that serves as a virtual storefront for businesses. It essentially functions as a mini e-commerce site directly integrated into WhatsApp, allowing businesses to showcase their products or services to customers in a visually appealing manner. It eliminates the need for complex website design or maintenance, providing businesses with a simple yet effective way to present their offerings and interact with customers on the platform.

    Chat Button

    A WhatsApp chat button on a website is a clickable icon or button typically displayed on a website's interface. When users click on this button, it opens a chat window directly within WhatsApp, allowing them to initiate a conversation with the website owner or support team via the WhatsApp messaging platform.


    Chatbots are tools that use artificial intelligence to understand and respond to customer questions, similar to how a person would in a conversation. They provide quick help by analyzing queries and generating appropriate responses, making customer support faster and more efficient.

    Conversation Based Pricing

    With WhatsApp conversation-based pricing, businesses pay per 24-hour interaction with a customer, with the cost varying depending on the message type (service, marketing, etc.). There are free starting points for user-initiated chats, but replies after a set time are charged.


    WhatsApp CRM involves managing and improving customer interactions through WhatsApp messages instead of emails or calls. It's like chatting with your customers in the same place they talk to their friends, making interactions more personal and efficient.

    Customer Acquistion Costs

    It's the total expenses incurred to acquire a new customer, encompassing marketing, sales, and promotional expenses divided by the number of customers acquired within a specific timeframe. It's a crucial metric for evaluating business profitability and marketing effectiveness.

    Customer Support Automation

    Customer support automation utilizes AI and ML to automate repetitive tasks in customer service, aiding human agents and handling simple queries. It directs customers to relevant resources, manages interactions, and requires minimal human intervention. This strategy aims to boost efficiency, saving time and enhancing the overall customer experience.

  • D

    Data Security

    It refers to the measures and protocols implemented by WhatsApp to safeguard the privacy and integrity of user data transmitted and stored within the messaging platform. This includes encryption techniques to protect messages, calls, and media shared between users from unauthorized access or interception by third parties.

  • E

    Event Marketing

    Event marketing via WhatsApp makes promoting and engaging with audiences before, during, and after events straightforward and personal. With its direct communication, real-time updates, and easy ticketing integration, WhatsApp creates an interactive experience that boosts attendance and fosters genuine connections.

  • G

    Green Tick Verification

    It's a verification indicator displayed as a green tick mark next to a user's profile name, confirming that the account belongs to a verified business entity. It enhances trust and authenticity for users interacting with businesses on WhatsApp.

    Greeting Messages

    These are automated messages sent to customers when they initiate a conversation with a business on WhatsApp. They serve to welcome customers, provide information, and set expectations for further communication, enhancing customer experience and engagement.

  • H

    Healthcare Chatbots

    It's an AI-powered virtual assistants integrated into WhatsApp, designed to provide medical information, schedule appointments, offer symptom analysis, and answer health-related queries in real-time. They enhance accessibility to healthcare services and streamline patient interactions.

    HubSpot Integration

    WhatsApp integration in HubSpot allows seamless connection between HubSpot's CRM platform and WhatsApp messaging service. It enables businesses to manage customer communications, automate workflows, and track interactions directly within HubSpot, streamlining marketing, sales, and customer service efforts.

  • I

    Instagram Chat Link

    Instagram WhatsApp link is hyperlink on an Instagram profile that redirects users to a WhatsApp conversation with the account owner. It facilitates direct communication between Instagram users and businesses or individuals via WhatsApp, enabling inquiries, support, or collaboration.

  • M

    Make.com WhatsApp Integration

    This integration allowes seamless connection between Make.com's platform and WhatsApp messaging service. It enables users to share content, collaborate, or communicate directly through WhatsApp, enhancing accessibility and productivity within the Make.com ecosystem.

  • O

    Opt-ins Collection

    It refers to the process of obtaining permission from users before sending them messages via WhatsApp. This practice is essential because it respects users' privacy preferences and ensures compliance with relevant regulations. By requesting opt-ins, businesses demonstrate their commitment to respecting users' choices and building trust.

    Organic Marketing

    Organic marketing on WhatsApp includes using the app to promote products, connect with customers, and boost sales without paying for ads. With the WhatsApp API, businesses can automate responses, streamline customer service, and run personalized marketing campaigns to enhance this strategy.

    OTP on WhatsApp

    When sending WhatsApp OTPs, you have two options. You can either send them from your dedicated number, which is solely assigned to your business. Alternatively, you can choose to send OTPs from a shared number utilized by multiple businesses.

  • S

    Schedule WhatsApp Messages

    The ability to schedule WhatsApp messages not only saves time and enhances communication but also minimizes errors and offers marketing advantages for businesses. This convenient feature aids in staying organized and fostering more effective communication with friends, family, and colleagues.

    Shopify Abandoned Cart Recovery

    A Shopify abandoned cart occurs when a customer adds items to their online shopping cart but exits the website without finalizing the purchase. There are various effective ways to reduce and recover an abandoned Shopify cart. Read on to learn about them.

    Shopify Integration

    Shopify Integration in WhatsApp is the merging of WhatsApp messaging capabilities with Shopify, a popular e-commerce platform. This integration allows businesses to utilize WhatsApp's messaging functionality directly within their Shopify operations. So, businesses can engage with customers in real-time, provide personalized assistance, and enhance the overall shopping experience through WhatsApp.

    Shopify SEO

    Shopify SEO involves customizing your Shopify store to improve its visibility on search engines. This includes implementing various techniques outlined by the Shopify Help Center to enhance your store's presence in search engine results. The primary aim is to increase organic traffic and sales without solely depending on paid advertising

  • T

    Transactional WhatsApp Messages

    Transactional messages are automated responses triggered by a customer's action, not aimed at promotions. They serve a practical purpose in the customer journey by providing useful information or utility. Examples include order confirmations, account alerts, and delivery confirmations.

  • U

    Unblocking WhatsApp

    WhatsApp accounts tend to get blocked due to many reasons. Some of these are spamming other accounts, sending suspected malicious files, impersonating someone, and violating WhatsApp’s terms of service. Luckily, there are various to unblock your WhatsApp account.

  • V

    Valentine's Day Message Templates

    Valentine's Day message templates are pre-designed messages tailored for businesses to use during the Valentine's Day season. This special occasion, celebrated globally as a day of love and affection, presents a prime opportunity for business owners to enhance audience engagement.

    Virtual Number for WhatsApp

    A WhatsApp virtual number is a phone number that can be active across multiple devices at once, eliminating the necessity for a physical SIM card. This enables businesses to efficiently oversee their WhatsApp interactions, unrestricted by the constraints of a conventional phone connection.

  • W

    WhatsApp Ads

    WhatsApp ads are a form of advertisement found on Facebook or Instagram. Unlike typical ads that lead users to a website or another social media profile, these ads directly prompt users to engage in a conversation with your business on WhatsApp.

    WhatsApp Business API

    WhatsApp Business API allows companies to connect their systems with WhatsApp’s messaging network, enabling a two-way communication highway with customers on a platform they adore and trust.

    WhatsApp Business Web

    WhatsApp Business Web is a convenient web-based application designed for accessing both WhatsApp and WhatsApp Business App directly from your PC or desktop. It enables users to swiftly send and receive messages through their web browser, providing seamless synchronization of messages and media across devices.

    WhatsApp Chatbot

    A WhatsApp chatbot is an automated program or software application designed to interact with users on WhatsApp. These chatbots are programmed to understand user queries and respond accordingly, often using predefined responses or accessing databases to retrieve relevant information.

    WhatsApp Ecommerce

    WhatsApp Commerce enables brands to directly connect with users and sell their products and services. This is achieved by facilitating two-way communication between companies and their customers, functioning as a platform for conversational commerce.

    WhatsApp Marketing

    WhatsApp marketing involves businesses utilizing WhatsApp for promotional activities. Through the WhatsApp Business Messenger service, they dispatch marketing messages to customers. These messages may include promotions, contests, product debuts, or surveys.

    WhatsApp Newsletter

    A WhatsApp newsletter is a concise, informative message distributed through the WhatsApp messaging platform to subscribers. It typically contains updates, announcements, or curated content relevant to the audience's interests, providing a direct and engaging communication channel.

    WhatsApp Optin

    A WhatsApp Opt-in is essentially a request for permission that a business sends to a consumer, asking for authorization to send them promotional messages via WhatsApp. There are various third-party channels through which businesses can acquire customers' consent.

    WhatsApp Shopping

    WhatsApp Shopping is a feature integrated into the messaging app, offering users the ability to create their own virtual storefront within WhatsApp. It allows users to seamlessly browse, chat, and make purchases all within the familiar environment of the messaging app.

    WhatsApp Template

    A WhatsApp template is a pre-established format for messages that businesses employ to communicate with their customers via WhatsApp. The primary purpose of utilizing templates is to uphold a consistent and professional tone, guaranteeing clear and uniform communication.

    WooCommerce Integration

    The integration of WhatsApp Business with WooCommerce involves integrating the widely-used messaging application WhatsApp into your online store. Through WooCommerce integration, you can establish a more personal connection with your customers, allowing them to reach out to you directly via the app.