How to Use Groups and Broadcast Lists in WhatsApp Business to Reach Your Customers

WhatsApp Business is a versatile tool that businesses can use to reach out to their customers and promote their products or services.

In this article, we will guide you through the benefits of using Groups and Broadcast Lists in WhatsApp Business and show you how to use them to maximize your marketing efforts.

What are Groups and Broadcast Lists in WhatsApp Business?

In WhatsApp Business, Groups allow you to create and manage a community of multiple contacts, enabling seamless communication and collaboration within the group members. It’s an effective way to share updates, discuss ideas, and engage with your audience.

On the other hand, Broadcast Lists enable you to send messages to multiple contacts simultaneously without creating a group. It allows you to reach a wider audience with personalized messages while maintaining individual privacy.

Both features are valuable tools for businesses to enhance communication, streamline information sharing, and engage with their customers efficiently.

How to Create and Use Groups in WhatsApp Business

To create a Group in WhatsApp Business, follow these simple steps:

• Open WhatsApp Business and go to the Chats tab
• Click on “New Group” and select the contacts you want to add
• Give your Group a name and a profile picture
• Click on “Create”

Once your Group is created, you can send messages, photos, videos, and files to the members, and even schedule messages for later delivery. You can also assign group administrators, mute notifications, and manage the group settings.

How to Create and Use Broadcast Lists in WhatsApp Business

To create a Broadcast List in WhatsApp Business, follow these simple steps:

• Open WhatsApp Business and go to the Chats tab
• Click on “New Broadcast” and select the contacts you want to add
• Give your Broadcast List a name
• Click on “Create”

Once your Broadcast List is created, you can send messages, photos, videos, and files to all the contacts at once. You can also customize the message for each recipient by using placeholders, such as their name or their location.

It’s worth noting that with the recent update, you can select up to 256 contacts in each Broadcast list, making it even more efficient to communicate with your customers.

WhatsApp’s New Feature: More Control Over Group Joining

WhatsApp has recently added a new tool to the app that gives group admins more control over who can join their group. When an admin shares their group’s invite link, they will now have the option to choose who can join the group, making it easier to control the flow of new members.

Conclusion

Using Groups and Broadcast Lists in WhatsApp Business can help you communicate with your customers, suppliers, and employees more efficiently and effectively. You can use them to send personalized messages, promotional offers, updates, and news, all in one go.

With the recent update, you can now select up to 256 contacts in each Broadcast list, reaching a wider audience in one message. Also, with the new feature that gives group admins more control over who can join their group, managing your Groups has never been easier.

So, start creating your Groups and Broadcast Lists in WhatsApp Business and take your marketing to the next level!