Wati Campaigns
Always-on Omnichannel Conversations
Every conversation, every channel, one place
Wati brings every customer conversation from Instagram, Facebook, TikTok, website chat, RCS, WhatsApp, and Email
into one place, and puts AI to work on them alongside your team, so you turn conversations into revenue.
4.6/5 on G2
Official Meta Business PartnerLoved and trusted by 16,000+ businesses across 190+ countries
Your customers are talking to you everywhere. Keeping up is where teams fall behind.
Real-time conversations are where customers decide. Most teams fall behind at three points.
Scattered across apps
Instagram, TikTok, Messenger, website chat and WhatsApp, each in its own app. Nobody sees the whole queue.
Replies come late
Questions arrive at all hours. The team answers in the morning, when the customer has moved on.
Leads slip through
Hot leads get buried under spam, and every handover starts the conversation again.
One platform, every stage
Grow, multiply and protect revenue from one inbox
Marketing brings customers in, sales turns them into buyers, support keeps them.
Wati gives each team automation and AI in the same Team Inbox, so nothing gets lost between them.
Social engagement
Turn every comment, story mention and ad click into a lead
A reel takes off and the comments pile up, each one a buyer with a question that goes cold in hours. Wati answers every comment, DM, story and ad click in seconds, from one inbox.
Comment-to-DM on Instagram posts and reels sends the price or link. Facebook and TikTok coming soon
Story mentions and replies get an instant thank-you and answer
Click-to-chat ads on Instagram, Facebook, TikTok and Google start a new conversation in Wati
Instant answers, day or night
Qualify every lead while they're still interested, even at 2 AM
The questions that decide a sale arrive at all hours, on every channel. Wati answers them the moment they land, asks what the customer needs, and saves the details for your team.
Keyword trigger, welcome and away replies answer instantly on every channel
Chatbots that ask budget, date or need, save the details and assign the chat to sales
Astra qualifies leads from your knowledge base around the clock and hands over the ready-to-buy ones
One inbox for every channel
The right person on every chat, with Wati AI beside them
When a customer is ready to buy or needs a person, the chat lands with the right teammate, whichever channel it came from. Wati AI sums it up, suggests the reply and translates.
WhatsApp, Instagram, Messenger, TikTok and website chats side by side, with contact details
Assign, tag and route by team, skip anyone offline, reply from the mobile app
Chats that wait too long are reassigned automatically
Support that keeps
customers
Resolve the routine, escalate the rest, and follow up where customers read
Most support questions already have an answer. Chatbots pull order status from your store or CRM by webhook and reply on the spot, on whichever channel the question came in, so your team only sees the tricky ones.
Order status, returns and rescheduling answered instantly from your own systems, the tricky ones sent to a person
CX Score rates every conversation, so team leads spot unhappy customers fast
Collect the WhatsApp number in chat, then send updates and reminders with WhatsApp campaigns
Wati AI
AI handles the volume. Your team handles the judgment.
Marketing brings customers in, sales turns them into buyers, support keeps them.
Wati gives each team automation and AI in the same Team Inbox, so nothing gets lost between them.
Wati AI and Astra
Ask anything. Let Agents find what needs you. Astra handles the rest.
Wati AI lives in the inbox your team already uses. Ask it anything. Agents find what needs you and prepare the action. Astra runs conversations on its own and hands over when a person should.
Ask Wati AI anything: who messaged today, which chats are waiting, how the last campaign did
Agents like Ready-to-Buy and Inbox Triage find the chats that need you. Nothing happens until you approve
Astra answers, qualifies and resolves on WhatsApp and Instagram. Messenger and TikTok coming soon
Get started
Simple setup, zero friction
Connect your channels
Link Instagram, Facebook, TikTok, website chat or WhatsApp in a few clicks. No code needed.
Turn on instant replies
Switch on comment replies and away messages, then let Astra or a chatbot take the first conversation.
Bring in your team
Add teammates and choose who answers which channel.
Built for your industry
What teams in your industry do with Wati
Retail and ecommerce
DM product links from reel comments, answer size and stock questions on website chat, and recover abandoned carts on WhatsApp.
Beauty and wellness
Book appointments from Instagram DMs, confirm and remind on WhatsApp, and stop staff answering from personal phones.
Education
Send brochures from reel comments, route enquiries by course to the right counsellor, and remind about deadlines on WhatsApp.
Healthcare
Answer timing and fee questions at midnight, route patients by specialty, and send appointment reminders on WhatsApp.
Travel
DM itineraries and prices, answer visa and booking questions 24/7, and send pre-trip updates on WhatsApp.
High-growth teams rely on Wati to build lasting customer relationships
How Ruuby drives Engagement Across the Entire Customer Lifecycle on Wati
With the mist rolling off the Thames and ever-persistent drizzles in London, making it to a salon just before a wedding party may not be the best of ideas. That’s where Ruuby, the UK's premier at-home beauty service, lets you skip the London fog and helps you get beauty, self-care, and massages at home, while watching your regular telly.
“We've seen our highest bookings in the last few weeks: the result of a consistent lifecycle on WhatsApp with Wati. We see bookings done under 3 mins, something that's just not possible with email,”
Claudia Gwinnutt
CMO, Ruuby
Omnichannel inbox FAQs
Your customers are already talking on every channel.
Bring every conversation into one place.