Automatically reply to comments, capture leads, and move Instagram conversations into your sales pipeline-so engagement actually drives revenue.
Manage all Instagram DMs and comments from one shared workspace.

Wati enables teams to respond to every comment and DM instantly, automate repetitive conversations, and build contact lists that drive revenue across channels
Turn post engagement into qualified leads, automatically, at the moment of highest intent
From Comment to Customer in Seconds
Someone comments "price?", they get a DM with product details
before they scroll past. Lead captured, phone number collected,
conversation started.
Build Contact Lists From Every Interaction
Phone numbers collected, conversations tagged, contacts stored -
ready for follow-up on Instagram or any channel you add later.
One workspace for DMs and comments. Your whole team can assign, respond, and close - no missed leads.
Route Conversations to the Right Person
Incoming DMs and comments go to the team member best
equipped to handle them. Assignments are visible. No double-
replies. No dropped leads.
Handle Repetitive Queries on Autopilot
FAQ responses, welcome messages, and after-hours replies -
automated. Your audience gets instant answers. Your team focuses
on conversations that move the needle.
Contacts from Instagram become reachable on WhatsApp, Messenger, SMS, and RCS - no migration, no rebuilding.
One Profile, Every Channel
A lead DMs on Instagram, follows up on WhatsApp. Wati links both to one profile. Full history, full context.
One Platform That Grows With You
Start on Instagram. Add channels. Same inbox, same contacts, same automations.
When you’re ready, add WhatsApp, Messenger, RCS, and more — same platform, same inbox, same team. No migration, no re-learning.

2 billion monthly active users. The highest engagement rate of any social platform. Your audience isn't just scrolling - they're ready to buy
Instagram DMs Open Rate
Reply rate to Instagram DM campaigns
CTR on links in Instagram DMs
900+ retail businesses trust Wati to convert Instagram engagement into purchases, guide shoppers through product discovery, and deliver faster customer support.
free for 7 Days
An Instagram Business or Creator account connected to a Facebook Page. Wati uses the official Meta API — setup takes under 5 minutes.
Yes. You can connect any of these channels — Instagram, WhatsApp, or Messenger. Start with what matters most and add channels when you're ready..
3 on the Growth plan, 5 on Pro. Every team member sees the same inbox — DMs, comments, assignments, and conversation history.
Yes. Wati is a Meta Business Partner and connects through the official Instagram API. All automations run within Instagram's platform policies.