Top 12 WhatsApp Marketing Campaign Examples in 2026 For Businesses

The secret of great consumer marketing lies in how you generate demand for your product online.

From Starbucks loyalty offers to retail promotions to medical camp drives, every industry is driving WhatsApp marketing campaigns to engage with promising prospects and drive growth.

Whether you are an early adopter investing in lead generation or a seasoned marketer aiming for high customer acquisition with minimal budget, launching WhatsApp marketing campaigns is the key to instant customer engagement.

In this guide, we will break down how you can run WhatsApp marketing campaigns, earn brand trust, and build consumer loyalty. 

To make the experience even more seamless, you can integrate your sales CRM to WhatsApp API platforms like Wati for scheduling drip campaigns, setting instant chatbot replies, and reducing response times. 

Let’s dive into understanding the key WhatsApp marketing campaigns shaping up the B2B and B2C world in 2025. 

Best Whatsapp Marketing Campaign Examples for Lead Generation

One of the biggest advantages of using WhatsApp for marketing is the ability to create personalized messages for your audience. The platform’s one-on-one messaging capability allows for a more intimate connection between a business and its customers. 

Brands that aim to build the right marketing value proposition don’t just focus on cracking deals, but on building a long-term value.

Creating targeted B2B or B2C WhatsApp marketing campaigns with proper segmentation helps personalize outreach and drive engagement.

Below are some of the examples of how leading brands across industries launched their WhatsApp marketing campaigns and saw significant yields in ROI. 

Here are two WhatsApp marketing campaign examples that showcase the power of personalized messaging:

1. Hellman’s WhatsCook: Sparked 13,000 Recipe Requests in Week One

Hellman, a well known food and beverage brand, famous for spreads, mayonnaise and dips, launched a WhatsApp campaign to curb food waste.

To combat food wastage and promote product sales, Hellman launched a campaign in Brazil where users could send their picture of the leftover ingredients to a “WhatsCook” WhatsApp number. 

A team of real chefs would then analyse the ingredients and reply in real-time with personalized recipe suggestions using Hellman’s mayonnaise.

Through this WhatsApp marketing campaign, Hellman not only educated customers about how to minimize waste, but also helped them turn leftovers into amazing meals.

The target audience for Hellman’s team was mostly Brazilian consumers who live independently and cook at home. It aimed at providing recipe inspirations to individualistic people.

Outcome and End Result Metrics of Hellman’s Whatscook Whatsapp Marketing Campaign

• Content reach: The campaign went viral and reached over 4 million households who were struggling with food waste and wanted a solution.
• Content distribution: The Hellman’s team was about to cook and share around 500+ dishes with consumers.
• Sign up: 1 out of every 2 website visitors signed up for the personalized chef service.
• Consumer interest: It generated over 13000 recipe requests in the first week alone. 
• Earned Media: The campaign earned around $150K in earned media and gained national and international recognition.

Hellman’s WhatsApp marketing campaign is a classic example of accurate customer positioning and doubling down on customer behaviour with an efficient strategy.

 2. Saffola’s “Beat the Crave”: Driving a 500%+ Increase in Product Sales

To promote “Saffola Active” slimming drink, the brand created a “digital audio buddy” on WhatsApp. 

According to this campaign, users experiencing cravings for unhealthy food can message the number. In response, the chatbot would send engaging distractions like puzzles, rap songs, and motivational messages to help beat the cravings.

By distracting users’ minds, Saffola underlined the importance of healthy food choices, thus spreading the word about their slimming drink beverage.

The target audience for this marketing campaign was health-conscious consumers in India who are actively trying to manage their weight and diet.

Outcome and End-Result Metrics for Saffola’s Health Conscious Campaign

By spreading awareness about the dangers of overeating, Saffola could garner massive customer engagement and optimize its marketing spend.  Below are the end result metrics of the campaign.

1. Product sales: There was a 483% increase in product sales of Saffola’s slimming drink.
2. Subscriber spike: Over 6000 WhatsApp subscribers joined the service. 
3. Consumer engagement: WhatsApp bots were able to beat unhealthy cravings of around 1,00,000 consumers.

Saffola’s campaign strategy brought the bigger problem into the limelight: the problem of calorie management. Their goal wasn’t to mislead customers into purchasing slimming drinks, but rather to highlight the dangers of overeating and offer alternatives.

3. Adidas “Rent a Pred”: Achieving a 92% Match Win Rate

Adidas, a well-known sports and lifestyle brand, promoted its line of “Predator boots” with a personalized WhatsApp marketing campaign.

To land the “predator shoes” in the market in London, Adidas set up a WhatsApp hotline as a part of their marketing campaign in London. Amateur football teams that were short a player for their game could message the team.

Adidas dispatched a “highly skilled, professional player” to fill the requirement and join the team.

By assigning a professional player (or Predator) for amateur games, Adidas created a brand message for its product. Having a “Predator” element was crucial for the success of the game.

The target audience for this campaign was amateur and local football players in London. The focus was on building customer engagement and initial brand buzz for the new shoe line

Outcome and End Result Metrics for Adidas’ Sports Campaign

By helping football teams get professional expertise on board, Adidas raked in good customer engagement and brand awareness. 

According to the campaign source, below are the end campaign metrics for Predator shoes.

1. Local awareness: The campaign generated huge buzz within the local football community and on social media.
2. Match winback: Teams that used “Rent a Pred” had a 92% win rate. 
3. Predator goals: The “Predator” players contributed 29 goals across the games they joined

With the Predator campaign, Adidas established relationships within the local football community, which boosted product sales and revenue.

4. Flipkart’s “Personal Shopper”: Securing 3.5x Higher Conversion Rates

During its massive annual “Big Billion Days” sale, the Indian e-commerce giant integrated a WhatsApp chatbot personified to reply like the famous Bollywood celebrity, Amitabh Bachchan. 

The brand launched a “Personal Shopper” campaign where they integrated a live WhatsApp bot to tackle consumer queries.

The bot acted as a “personal shopper”, guiding users through deals, answering queries, and providing a more interactive and entertaining shopping experience than a standard web interface. 

The target audience for the campaign was existing and new e-commerce shoppers in India participating in the sales event.

Outcome and End Result Metrics of Flipkart’s Personal Shopper Campaign

The major goal of FlipKart’s personal shopper campaign was to drive revenue through unique  customer experiences. Below are the outcome and end result metrics of Flipkart’s personal shopper campaign:

1. Conversion: The campaign drove 3.5 times higher conversion rates compared to other marketing channels
2. Lead quality: It generated 7 times more high-quality leads (users showing clear purchase intent).
3. Customer interaction: The campaign successfully managed massive volumes of customer interaction during the peak shopping period.

5. Delhi Transport Corp (DTC): Selling 1.4 Million+ Tickets and Doubling User Satisfaction

With a mission to digitize public services, the DTC launched a WhatsApp chatbot that allows commuters in Delhi to book bus tickets. 

As per the WhatsApp marketing campaign, Users can simply send “Hi” to a designated number, and the chatbot guides (in English or Hindi) to select their route, choose a bus, pay, and receive their ticket via a QR code directly in the chat. 

The target audience for DTC was millions of daily bus commuters, including those who might not be comfortable with complex apps.

Outcome and End Result Metrics of DTC’s Whatsapp Campaign

1. Adoption: Over 1.4 million tickets were sold via the WhatsApp chatbot in its initial phase.
2. User Satisfaction: The service led to a 2x increase in user satisfaction due to its speed and simplicity.
3. Accessibility: The multilingual support made digital ticketing accessible to a much wider audience.

Best Whatsapp Marketing Campaigns for Customer Support

Apart from lead generation and brand awareness, brands also integrate the WhatsApp Business API to trigger campaigns for existing customers. 

Below are three examples of such WhatsApp campaigns:

1. KLM Royal Dutch Airlines: Scaling 24/7 Support Across 10+ Languages

Being one of the first global airlines to integrate a WhatsApp Business account, KLM Royal Dutch Airlines launched personalized, customer-specific messaging to provide uninterrupted support to passengers. 

As per this campaign, passengers can opt in to receive their booking confirmation, boarding pass, flight status updates, and check-in reminders directly on WhatsApp. 

It also functioned as a 24×7 customer service channel, offering support in multiple languages. By segmenting customers and initiating focused service automation, KLM could provide a consumer-first flying experience.

The main target audience for KLM Royal Dutch Airlines was international travellers and existing KLM customers seeking convenience and real-time updates.

Outcome and End Result Metrics of KLM Royal Dutch Airlines’ Whatsapp Campaign

KLM Royal Airlines supercharged the airline experience for its customers with targeted customer assistance and service. Below are the end metrics of this WhatsApp marketing campaign.

1. Multilingual access: The service is available in over 10 languages, serving a global audience.
2. Personalization: It has significantly improved customer satisfaction by providing a fast and personalized communication channel.
3. Load reduction: It reduced the load on traditional customer service channels, such as toll-free helplines and email support.

Not only that. In some cases, KLM also triggered updates to passengers’ family members, thereby reducing panic and aiding peace of mind and broader brand awareness.

Providing real-time, white-glove service to passengers and sending real-time flight details increased brand loyalty, trust, and customer engagement manifold.

2. Bookmyshow’s Ticketing: Slashing SMS Costs by Over 60%

Instead of relying on email and costly SMS marketing, BookMyShow integrated WhatsApp Business API to elevate customer experience and provide good service.

As a part of the campaign, whenever a customer books a ticket, they receive an opt-in to get the ticket and QR Code directly on WhatsApp. 

This serves as a digital, easily accessible m-ticket and also as a channel for post-movie feedback and future promotions.  

The target audience for BookMyShow was all the customers in India booking tickets for movies, gigs, comedy skits, and plays.

Outcome and End Metrics of the Bookmyshow Campaign

By implementing  “consumer-friendly” conversational marketing on WhatsApp, BookMyShow received a surge in consumer interest. Below are the end metrics from the campaign:

1. Cost Savings: The company cut its SMS and notification-related costs by over 60% by switching to WhatsApp.
2. Delivery & Read Rate: Achieved an over 95% delivery and read rate, ensuring customers almost always received and saw their tickets.
3. Reduced Support Queries: Saw a significant drop in customer service calls and emails related to “I didn’t receive my ticket.”
4. Positive Feedback: The service received positive feedback from customers, saying that it helped them track events and not miss out on upcoming shows.

3. Absolut Vodka’s “Doorman”: Generating 1,000+ Unique Creative Conversations

To launch a new limited-edition bottle, Absolut, a premium alcohol brand,  hosted an exclusive WhatsApp marketing campaign, inviting customers to a party. 

To get on the list, people had to message “Sven,” a virtual (and very particular) chatbot acting as a doorman on WhatsApp. Users had to be creative, persuasive, and even send pictures or videos to convince “Sven” to grant them one of the coveted tickets.

Mostly, the target audience for this campaign was young, socially active, and media-savvy consumers in Argentina. 

Outcome and End Metrics for Absolut’s Doorman Whatsapp Campaign

By initiating a WhatsApp doorman, Absolut succeeded in shifting attention from other brands to its vodka brand. Below are the end metrics of the campaign.

1. Public interest: Over 1,000 unique and creative conversations were generated with “Sven.”
2. Lead generation: With this campaign, the brand successfully added 600 contacts to its sales pipeline.
3. Virality: The campaign created massive user-generated content and social media buzz, with people creating hilarious memes.
4. Content distribution: All party tickets were successfully distributed, leading to a highly-publicized and “exclusive” brand event.

Best Whatsapp Marketing Campaigns for Creative Content and Maximum Impact

WhatsApp’s multimedia capabilities allow businesses to share a variety of content formats, including images, videos, and audio clips. This opens up a world of possibilities for creative marketing campaigns. Here are two WhatsApp marketing campaign examples that highlight the power of content sharing:

1. Colgate’s Oral Health Education Campaign

Colgate launched an oral health education campaign in India, using WhatsApp to share informative videos and images. The content was not only educational but also entertaining, making it an effective way to engage their audience and promote their brand.

2. BBC News’ WhatsApp Ebola Updates

BBC News utilized WhatsApp to provide vital information about the Ebola outbreak in West Africa. They shared news updates, public health advisories, and audio clips to keep their audience informed and safe during the crisis.

How Wati Can Help Boost Your WhatsApp Marketing Campaign

With a WhatsApp Business API tool like Wati, you can use appealing WhatsApp message templates, integrate a low-code chatbot builder, and schedule automations to take WhatsApp broadcasts to another level.

A powerful platform like Wati provides automation, integration, segmentation, fallback, and scalability to handle everything from lead generation to e-commerce growth.

Below are three examples of how businesses are using Wati’s platform to achieve their goals.

1. Rocket Health: Achieving a 20X Increase in New Customer Registrations

The Ugandan healthcare provider, Rocket Health, used Wati to build an automated chatbot, “Roc.K.”

This bot handles patient intake, answers FAQs, and streamlines the process for doctor consultations, lab test bookings, and pharmacy orders. By integrating with their systems, Wati automates follow-ups for lab results and medication, creating a seamless patient journey.

The target audience for this campaign was patients in Uganda seeking convenient and reliable access to virtual healthcare services, pharmacy delivery, and lab appointments.

Outcome and End Result Metrics for Rocket Health’s Campaign

By integrating the WhatsApp Business API platform like Wati, Rockethealth could better track the patient conversations and provide instant responses to build good synergy. Below are the end metrics from the above-mentioned campaign. 

• Customer Growth: Drove a 20x increase in new customer registrations.
• Efficiency: Reduced the time for new user registration by 60%.
• Sales: Led to a 2.5x increase in pharmacy orders by automating the process.

Click here to learn more about Wati’s role in Rockethealth’s campaign and the improvement in brand success metrics.

Habuild: Doubling Community Engagement While Reducing Workload by 30%

Habuild, an online yoga and wellness platform, utilizes Wati to manage its massive and growing community during its popular 21-day yoga challenges.

They use the platform to onboard thousands of users at scale, send daily class links, deliver motivational messages, and provide personalized updates, all without getting blocked or managing fragmented chats.

The target audience was a global community of over 10,000 individuals looking to build a consistent habit of yoga and wellness.

Outcome and End Result Metrics for Habuild’s Whatsapp Campaign

By providing yoga routines and wellness plans, Habuild managed to strike a chord with fitness enthusiasts and land themselves well. Below are the end success metrics from the campaign:

1. Engagement: Saw a 2x increase in overall community engagement and retention.
2. Operational Efficiency: Automated communications led to a 30% reduction in the team’s operational workload.
3. Scalability: Successfully managed and scaled communications for a community of over 100,000 members.

Click here to know more about Habuild’s WhatsApp campaign powered with Wati chatbots for yoga awareness.

How Does Wati Accelerate Campaign Growth?

If you’re ready to start your own WhatsApp marketing journey, Wati can help you launch and manage bulk broadcasting to multiple contacts with ease.

Wati is a WhatsApp API integration tool that allows businesses to automate their messaging, manage customer interactions, and track campaign performance, all in one place.

By using Wati, you can:

• Send personalized messages to your customers for better engagement
• Integrate with CRM (like WhatsApp for HubSpot) to fetch lead profiles and workflows in real-time.
• Automate responses to frequently asked questions, saving time and resources.
• Segment your audience for more targeted and effective campaigns.
• Monitor and analyze campaign performance with detailed analytics.
• Save time with shared team inboxes to keep a collective eye on the sales agent performance.

With Wati by your side, you’ll have all the tools and support you need to make your WhatsApp marketing campaigns a resounding success.

Today for the Consumer, Tomorrow for Campaign Success

By looking at the above examples, one thing stands out. A successful campaign is directed at consumers’ best interest first, and then the brand’s interest.

To stand out from the clutter of the competitive market, you need to double down on customer experience rather than campaign strategy. While strategy is crucial, letting automation tools like Wati handles technical work can give you more room to grow and connect with target consumers.
See how Wati helps you build winning campaigns and automate redundant tasks. Book your demo today!

WhatsApp Marketing Campaign: Frequently Asked Questions