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13 Proven Way​​s To Increase Your Shopify Conversion Rate in 2024!

Ashwin    1/15/24

As a Shopify store owner, understanding and improving your conversion rate is crucial to the success of your online business. Conversion rate is the percentage of visitors to your store who make a purchase. This key metric clearly indicates your store’s effectiveness in turning potential customers into paying ones.

In the competitive world of e-commerce, particularly for Shopify stores, a high conversion rate signifies that your store is not just attracting visitors. Still, it’s compelling enough to convert their interest into sales. It directly reflects your store’s health, impacting profitability and scalability.

Why is Conversion Rate So Important?

Simply put, a higher conversion rate means you’re making the most of the traffic coming to your site. It’s not just about driving many visitors; it’s about ensuring that a good portion is making purchases. This efficiency is key in the digital marketplace, where attracting and retaining customer attention is increasingly challenging.

Remember, improving your conversion rate isn’t just about short-term gains. It’s about establishing a loyal customer base, enhancing brand reputation, and securing a sustainable growth trajectory for your business. So, understanding how to increase conversion rate should be your top priority as a Shopify store owner.

How to Calculate Your Shopify Store’s Conversion Rate?

To determine your conversion rate, divide the total conversions by the number of individuals engaged with your site, page, or content over a specific time frame. Then, convert this figure into a percentage by multiplying it by 100:

Conversion rate formula: (Total conversions / Total number of visitors) x 100

For example, if your store made 50 sales and attracted 1,000 visitors in the past month, the conversion rate would be calculated as follows: 50 sales divided by 1,000 visitors equals 0.05. Multiply this by 100 to get a 5% conversion rate.

What is the Average Conversion Rate of a Shopify Store?

For those of you operating an e-commerce website, it’s commonly stated that the average e-commerce conversion rate for orders lies between 2.5% and 3%.

If, upon calculating your store’s conversion rate, you discover it exceeds 3%, you’re performing exceptionally well, placing your store among the top-tier in terms of online conversion rates. This is a strong indicator that your strategies to increase conversion rate effectively work.

As a Shopify store owner aiming to boost your conversions, you need to engage in consistent testing and adjustments. Effective testing requires establishing benchmarks to gauge successful outcomes.

As you delve further into optimizing your conversion rate, you’ll develop personalized benchmarks and targets based on the historical performance of your content. However, as a starting point, it’s beneficial to be aware of the average conversion rates for online stores similar to yours.

Ways to Increase your Shopify Conversion Rate in 2024!

#1 Chat with your Customers

As a Shopify store owner, you might think that looking at numbers and data is the best way to increase your conversion rate. But, talking directly to your customers can give you some of the most useful insights.

Try asking your customers questions like:

  • Why did they choose to buy your product?
  • What feature of the product was most important to them?
  • Did they face any problems or doubts while making the purchase?

You can also learn a lot from your customers and website visitors through on-site surveys or chat tools. 

How can Wati help increase your Shopify Conversion Rate?

Wati can help you gather customer data by sending a survey or feedback message to your customers.

Also Read: How to Setup Interactive WhatsApp Messages?

#2 Offer Special Deals for First-Time Customers

If more people visit your Shopify store, but your conversion rate isn’t going up, there’s a problem. It might be because you don’t fully understand what your target customers want.

You need to figure out the reason and fix it. A good way to do this is by offering special deals to first-time customers.

To make these deals really work, find out what your customers like by doing surveys. Use what you know about how shoppers move through your store and when to give these offers to make them really appealing. You could use special coupons or discounts to attract more online customers. This strategy can be a great way to increase your conversion rate.

How can Wati Help increase your Shopify conversion rate?

You can send message broadcasts to all your customers with a coupon code to nudge them to complete a purchase.

#3 Set Goals for Your Website

You must first track and measure your success to improve your conversion rate. Decide what actions on your site count as a conversion. This could be when someone purchases or signs up for your newsletter.

Look at how many conversions you’ve had in the last month, three months, and six months to understand your past performance. But don’t be afraid to aim higher with your goals. Once you’ve set your goals, check your site analytics to see how you’re doing.

Here are some goal ideas to help increase your conversion rate:

  • Aim to boost website conversions by 10% in the next six months.
  • Try to raise your conversion rate from 1.5% to 2% by the end of Q4.
  • Work towards getting 500 more conversions each month.

#4 Offer Free Shipping

In today’s competitive market, with rising prices for goods, many retailers are either charging customers for shipping or asking them to pick up items in-store. These extra shipping costs often drive customers to look elsewhere. That’s why offering free shipping can be a game-changer for your Shopify store.

It’s one thing to offer free shipping, but making sure your customers know about it is crucial. Here are some simple strategies to promote your free shipping offer and help increase your conversion rate:

  • Use a Free Shipping Banner on your website.
  • Promote the offer on social media.
  • Send out promotional emails highlighting free shipping.
  • Implement pop-ups on your site in a smart way.
  • Use exit-intent pop-ups to catch customers before they leave.

These tactics can help draw more attention to your free shipping offer and encourage more sales conversions.

Suggested Reading: Guide to Enabling Cash on Delivery WhatsApp Messages for Shopify Business Owners!

#5 Try A/B Testing

A/B testing, also known as split testing, is a method to experiment with your conversion rate. It involves comparing two versions of the same webpage or content to find out which one performs better.

A/B testing aims to check which version of your page content works best, like the layout or the call to action. You show the old and new versions to similar groups of visitors simultaneously. The one with a higher average conversion rate is the winner and should be used for all your visitors.

Remember, A/B testing isn’t just for sales. You can test any part of your content if you have an idea for improvement, a different version to try, and a group of your audience to test it. This could be anything from the design of buttons and banners to the style of your email subject lines. Changes can be big, like new content, or small, like a different colour for the text or more contrast on the page.

Before you start an A/B test or any test to increase your conversion rate, make sure your website gets enough visitors to give meaningful results. If you only have a few visitors, your test results might not show what a larger group of people would really think of your site.

Source: Shopify

#6 Make Product Benefits Stand Out

As a Shopify store owner, remember that customers buy products that solve their problems or improve their lives. So, it’s important to show the benefits of your products clearly.

Don’t just use the manufacturer’s description. Writing your product descriptions is a chance to use SEO keywords and explain why someone should buy your product. For example, if you’re selling cosmetic products, you should tell your customers if they’re made with certified organic ingredients or are 100% cruelty-free.

Source: Minimalist

By highlighting your product’s features, especially its unique selling points (USP), you can greatly increase your chances of making a sale and reduce the number of returns. This approach can be a key strategy to increase your conversion rate.

#7 Include Customer Reviews and Testimonials

Almost half of the consumers surveyed trust customer reviews as much as recommendations from friends. When shoppers see that others have had a positive experience with your brand, it can encourage those who are undecided to buy. It also reassures new customers who are considering their options.

Here’s how you can add reviews to your Shopify store:

  • Put relevant reviews on each product page. Make sure these reviews are specifically about the product being viewed.
  • Ask customers to make video reviews. These can be more convincing and add another level of trust.
  • Create a special page on your site just for reviews.

Adding these kinds of social proofs can boost your conversion rate, making potential customers more confident in choosing your products.

Source: Amazon

#8 Give Out Coupon Code Deals

Coupon codes often give big discounts and can help turn visitors into customers. On Shopify, coupon codes are a great way to make sales. They give customers a reason to buy with special promo codes.

Here’s how to use coupon codes effectively:

  • Send personalized coupons to specific customers. Focus on dividing your customers into groups. Many email services let you do this. Then, you can give your best customers a big discount to encourage them to come back.
  • Create a sense of urgency with expiry dates. Customers know that deals don’t last forever. Make them feel like they need to act fast. You can do this with phrases like “This offer expires this weekend” or “Today only!” Use a countdown on your promo bar to show that the deal won’t last long.

Using these strategies can help speed up a customer’s decision to buy and can be a great way to increase your conversion rate.

How can Wati help?

You can send a broadcast message with a special coupon code to all your audience.

Check out our free WhatsApp Template Library, curated for business owners!

#9 Keep Your Calls to Action (CTAs) Simple

Visitors to your website form their first impression in just 50 milliseconds. That’s why keeping things simple is key.

Source: Hello Tempayy

Since you can’t rely on your visitors having much time or patience, make your call to action (CTA) as clear as possible and put it where people are most likely to click. You can also make your CTAs less complicated by using both text and images.

Choosing your best-selling or most profitable products is a good idea if you’re unsure what to use as your main image. You could also highlight what’s popular, like new arrivals or special deals like how Hello Tempayy has done above. This approach can help increase your conversion rate by making it easier for customers to understand and act on your CTAs.

#10 Use Pop-Ups on Your Site

A pop-up is a small window appearing over a webpage after it loads. They’re often used to show important information that many customers want, like a coupon code. Pop-ups can also tell visitors about things happening now, like someone making a purchase.

Source: Hello Tempayy

Pop-ups can really help increase your website’s conversion rate because they grab the user’s attention. They can pop up when a user is about to leave the page or to create a sense of urgency.

Some research has found that well-made pop-ups that appear at just the right time in a customer’s visit can have a conversion rate of over 9%.

Pop-ups are also great for gathering customer information. You can offer something, like a freebie or a discount, in exchange for their contact details. For example, a pop-up on the Our Place homepage offers a free giveaway just a few seconds after someone visits the site. This can be a good strategy to increase your conversion rate.

#11 Enable Guest Checkout

Letting customers check out as guests can really improve your checkout process. Did you know that 34% of shoppers leave their carts because they don’t want to create an account to finish buying?

If you’re concerned about losing touch with your customers, don’t worry. You’ll still get their contact details when they make a purchase. To allow guest checkout, change your Shopify store’s customer account settings. This can help increase your conversion rate because it makes buying from your store easier and faster for customers.

#12 Add Live Chat to Your Store

Using live chat can boost your conversion rate by up to 40%. When you have a live chat, you can connect directly with customers when they’re considering buying your products. This personal touch can build trust and make it more likely that they’ll buy.

But, only add live chat if you can reply quickly during business hours. Customers expect fast responses and won’t wait hours for an answer.

If you can’t answer immediately but still want to help customers, consider adding a chatbot to your Shopify store. Chatbots can’t replace the human element but can answer common questions. This can increase your conversion rate by around 2%. Remember, making it easy for customers to get answers can be a key way to increase your conversion rate.

Wati Customer Oxwhite has a WhatsApp chat button on their website.

Suggested Reading: How to add a WhatsApp Chat Button to your Website?

#13 Send Abandoned Cart Messages

Dealing with abandoned carts is a common challenge. Reaching out to those who left items in their cart is a proven strategy to increase your conversion rate.

You often have the contact details of these customers, making abandoned cart campaigns a go-to choice. Instead of emails, consider using WhatsApp messages. In these messages, remind customers about the items they didn’t buy and maybe offer a discount or free shipping to encourage them to finish their purchase.

Pay attention to how you start your message. The first few words are what your customer sees first and can really affect whether they read the message. Make it interesting but still related to the topic. You could even try different message openings to see which works best.

Try More Experiments to Boost your Shopify Conversion Rate

As a Shopify business owner, your main goal is to get people to click that buy button or link. That’s why focusing on conversion rate optimization (CRO) is essential in your e-commerce marketing plan.

Starting with the CRO strategies mentioned above is a good move. They’re designed to encourage more visitors to your website to take the action you want. But after that, it’s all about experimenting, learning, and making changes. This can make your content more convincing and help increase your conversion rate.

Consider using tactics like Abandoned Cart WhatsApp Messages instead of emails. It’s all about testing different methods and seeing what works best to persuade more visitors to purchase.

Frequently Asked Questions

What exactly is a conversion rate?

Your conversion rate is the percentage of visitors to your Shopify store who make a purchase. It’s a key indicator of how well your store turns visitors into buyers.

Why is it important to increase my Shopify store’s conversion rate?

Increasing your conversion rate means more sales without needing more traffic. It’s about making the most of your visitors, which can boost your profits.

Can changing my website design really improve my conversion rate?

Absolutely! A user-friendly, attractive design can make it easier and more enjoyable for visitors to shop, increasing the likelihood of buying something.

What are Abandoned Cart WhatsApp Messages, and how can they help?

Instead of sending emails about abandoned carts, try sending WhatsApp messages. This can remind customers of items they are interested in and encourage them to complete their purchase, boosting your conversion rate.

How do I know if my CRO strategies are working?

Keep an eye on your conversion rate and sales figures. If they’re going up after implementing a strategy, it’s likely working. Continuous testing and adjusting are key.

Is offering free shipping really effective in increasing conversion rates?

Yes, many customers are more likely to complete a purchase if they know shipping is free. It removes an extra cost and can be a deciding factor for many buyers.

What are some quick ways to increase conversion rates?

Some quick methods include optimizing your website for mobile devices, adding customer reviews to product pages, and ensuring your checkout process is straightforward.

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