WATI vs Twilio: A Comparison of WhatsApp Business Solution Providers

WATI vs Twilio: A Comparison of WhatsApp Business Solution Providers

Choosing the right WhatsApp business service provider is one of the most important parts of improving and enhancing your communication efforts with your customers. Not only do you need to take a deep look at what each provider can offer your business, but also compare the best WhatsApp business solutions available on the market to choose the one that’s the perfect fit.

You’ve done your research. 


The advantages of the WhatsApp Business API are clear and everything it has to offer speaks to you and your business. The decision has been made to go for it.


The next step? Selecting a WhatsApp API service provider. 


Choosing the right WhatsApp business solution service provider is the first step towards providing better communication and service to your customers.


But with a host of options to select from, how do you know which WhatsApp solution provider best suits your business needs?

Fret not. That’s what we’re here to do today.


In this post, we’ll talk about some of the main and biggest differences between two of the best WhatsApp business service providers on the market: WATI by Clare.AI and Twilio.


Not only will we look at the differences in their pricing but also how convenient it is to get an API number and account set up with them.

Without further ado, let’s get straight to it.


Official WhatsApp API Solution Providers: WATI vs Twilio

First, let’s understand what being a WhatsApp business solution provider means and entails.


As official WhatsApp Business API service providers, both WATI and Twilio are authorized partners that have been checked and vetted by WhatsApp (or parent company Facebook) themselves. 


Both are listed on Facebook’s specialized marketing partners directory. This means they have met Facebook’s stringent eligibility requirements, which include offering time-saving and productivity tools and resources, the ability to help clients scale their marketing campaigns, and more.


WATI as a WhatsApp Solution Provider

WATI is the WhatsApp wing of Clare.AI, a Hong Kong-based company that specializes in using the latest advances in technology such as artificial intelligence (AI) and neuro-linguistic programming (NLP) to create and build digital assistants for communication purposes. 

WhatsApp aside, Clare.AI’s products also include APIs for Facebook Messenger, WeChat, LINE, chatbots, and more.


Twilio as a WhatsApp Solution Provider

Based in the US, Twilio is a communications platform that runs on the cloud. Like Clare.AI, it also offers APIs for platforms like Facebook Messenger and LINE.


It also provides solutions for other more traditional communication channels such as SMS, MMS, emails, voice, and even fax. 

WhatsApp Template Message Pricing

WhatsApp business template messages are messages that are pre-approved by WhatsApp. Examples include reminders, notifications, and alerts.


Both WATI and Twilio price their fees for WhatsApp template messages according to the destination country and the volume of messages sent.

Here’s an example. Say you send fewer than 250,000 template messages per month. 


With WATI, this would be charged at $0.0102 per message sent. Twilio would charge $0.0135, which includes the $0.0085 WhatsApp fee and a $0.005 separate flat-rate per-message fee.


Sending a bigger volume of messages would reduce the per-message cost for both WATI and Twilio. The next tranche of 750,000 template messages would cost $0.0100 per message with WATI and $0.0133 with Twilio.


For more information on WATI’s WhatsApp business messaging charges, you may find a breakdown here


WhatsApp Session Message Pricing

Twilio’s fees for session messages are straightforward: a flat $0.005 per message to send and receive.


With WATI, incoming session messages are free. The cost of outgoing messages varies from country to country, but it averages around $0.005 per message.


WATI also provides a certain number of free session messages if you sign up for their plans. A monthly plan ($49/month) would give you 15,000 free session messages, exceeding which you will be charged. Their annual plan ($40/month) gives you 50,000 free session messages.


WhatsApp Business Number

The process of getting an official WhatsApp Business number differs between Twilio and WATI.


WATI allows for any phone number to be used, whether or not it’s been previously registered with the free WhatsApp Business app or the WhatsApp Messenger app, as long as the number has been disassociated with any WhatsApp account and it meets the requirements.


Twilio, on the other hand, encourages the use of a Twilio phone number (one that’s provided by Twilio themselves) to access the WhatsApp Business API. Non-Twilio phone numbers can also be used to register as an WhatsApp API number but certain requirements apply.


Mobile Application

If you’re looking for on-the-go solutions, WATI offers an app that allows your customer service agents to communicate and provide support to customers while they’re on the move. 


Available on both the Google Play Store as well as the Apple App Store, it provides handy features like sending quick replies, setting customer support hours, and even allows agents to customize their notification preferences.


There is no similar app for Twilio.

WhatsApp API Solution Providers: WATI or Twilio?

So, which WhatsApp Business API service provider should you opt for? 

There’s really no one right answer. Both WATI and Twilio are established and reputable WhatsApp solution providers and each is unique in its own way.


Your decision should ultimately boil down to which one best fits your business needs.


Smaller businesses with no in-house developers and that require only basic WhatsApp Business API features may prefer to have a more user-friendly interface and lower charges.


For larger enterprises, however, the difference in the cost to send and receive template and session messages between the two companies may not be enough to offset the advantages one may have over the other.


We’ve only just scratched the surface of the differences between WATI and Twilio. While there’s much more to go into, we recommend getting in touch with their teams directly to better understand which WhatsApp business solution provider is the right one for you.

WATI is proudly created by Clare.AI, a digital assistant start-up and online tool that combines the best of artificial intelligence and machine learning with proprietary natural language processing technology. It creates award-winning customer communication solutions that are used and trusted by a host of Fortune 500 and multinational enterprises.

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