Free WhatsApp API Masterclass: A 60 Minute Crash Course Enroll Now!
Event Ekslusif Wati x Meta di Jakarta – 14 Mei 2024. Jangan kelewatan! Daftar Sekarang!

Wati vs. Twilio: Choosing the Best WhatsApp Business Solution Provider

Bhavyadeep Sinh Rathod    5/20/24

In the world of business, communication is paramount. 📣 With WhatsApp becoming a dominant player in the global communication landscape, choosing the right WhatsApp Business Solution Provider can make all the difference. 

Twilio is a renowned name in the CpaaS world, but with more and more brands emerging in and around the WhatsApp API solution, one must wonder if it’s still the best bet. If you have been also asking this question, we will try to provide you with an answer in the form of a deserving Twilio alternative – Wati.

Yes, today, we will put two major players, Wati and Twilio, head-to-head to help you make an informed decision. 

Wati vs Twilio: Which is a Better WhatsApp Business API Provider?

Both Wati and Twilio are official WhatsApp API solution providers. This prestigious status means they’ve been given the seal of approval by WhatsApp itself to provide businesses with access to the WhatsApp Business API.

While both are reputable WhatsApp API providers, there are distinct differences in their approach and offerings. Wati, for instance, focuses on simplicity and user-friendly interfaces, making it an ideal Twilio alternative for businesses of all sizes. 

Twilio, on the other hand, with its broader range of services, may appeal more to businesses with specific, comprehensive communication needs. Let’s discuss both Wati and Twilio in detail.

Template messages are a powerful tool for businesses, allowing you to craft and send messages that are consistent and professional. But cost can often be a deterrent.

Twilio charges per template, which can add up, especially for businesses that rely heavily on template messaging. Wati, on the other hand, offers a significant cost advantage by providing unlimited templates free of charge. This enables businesses to freely diversify and optimize their communication without the burden of additional costs.


Wati is a WhatsApp business solution provider that enables businesses to chat with customers on WhatsApp. It automates messages, manages conversations, and provides analytics to improve customer service.

Wati's dashboard

Founded in 2019, Wati has quickly gained traction by simplifying customer interactions and streamlining business operations.

Leveraging the power of conversational AI and omnichannel messaging, Wati’s key offerings include:

These solutions empower businesses to provide personalized experiences, automate repetitive tasks, and drive sales and support through conversational interfaces.

With its user-friendly platform, Wati has attracted a diverse range of customers, from small businesses to enterprises across various industries. Its intuitive interface, integration capabilities, and scalable architecture have contributed to its rapid growth and recognition as a well-deserved Twilio alternative in the conversational AI space.

Read More: Partner with Wati to Earn Generous Recurring Commissions


While Wati focuses on simplicity, Twilio services go beyond WhatsApp Business. Twilio is a Communication Platform as a Service (CPaaS) provider, offering programmable Voice, Video, and Messaging APIs. 

Twilio's Offerings

Founded in 2008, Twilio pioneered the concept of Communications Platform as a Service (CPaaS), allowing developers to add communication features without building complex infrastructure.

Twilio’s success lies in its developer-friendly APIs, scalable cloud infrastructure, and a vast ecosystem of global telecommunications carriers. Its platform has become the go-to choice for companies seeking to build engaging customer experiences through omnichannel communications.

While Twilio software offers robust features, it can be challenging for non-technical users to navigate due to its complexity. This steep learning curve may pose difficulties for those unfamiliar with technical platforms.

Wati vs Twilio: The Ultimate Showdown

1. User Interfaces

The user interface is a key factor in choosing your WhatsApp Business API Provider. For the sake of comparison, we’ll see how easy or difficult it is to create a WhatsApp chatbot on both platforms. 

Wati surely wins this battle hands down. It’s because Wati comes with an intuitive and no-code chatbot interface where you can create a chatbot with drag & drop functionality. Here, you don’t require any kind of coding. 

All you have to do is add operation blocks one after the other to create the conversation flow of the bot. This easy-to-use interface enables even a non-technical person to create bots in minutes. 

It’s definitely tougher to create a WhatsApp bot on Twilio as compared to Wati. Mostly because it doesn’t have a no-code interface which makes it difficult for a non-technical person to operate on it. 

It involves a fair bit of coding, which means you need to have a coder to get things done. Although, one advantage is that, it offers coding in multiple languages like:

  • Curl
  • Node.js
  • Python
  • C#
  • Java
  • Go
  • PHP
  • Ruby

2. Customer Support

One thing that makes Wati an emerging Twilio alternative is that it’s committed to innovation and providing exceptional customer support. This is evident from their dedicated mobile app. In the mobile-centric world, having a robust mobile application is a must. 

And that’s exactly what Wati has done with their mobile app which enables businesses to manage their communication from anywhere, anytime.

On the other hand, Twilio currently lacks a mobile app for WhatsApp Business services, limiting its accessibility and ease of use.

3. Pricing

When it comes to choosing the right WhatsApp API provider for your business, pricing is an important factor to consider. Let’s see who has an edge over another.

a. Dollar and Sense: WhatsApp Template Message Pricing 💵

Template messages are a powerful tool for businesses, allowing you to craft and send messages that are consistent and professional. But cost can often be a deterrent.

Twilio charges per template, which can add up, especially for businesses that rely heavily on template messaging. Wati, on the other hand, offers a significant cost advantage by providing unlimited templates free of charge. This enables businesses to freely diversify and optimize their communication without the burden of additional costs.

b. The Speed of Business: WhatsApp Session Message Pricing ⚡

Session messages, which allow real-time communication with customers, are integral for efficient customer service. Both Wati and Twilio provide session messaging, but there’s a clear difference in their pricing models.

Twilio applies a complex, tiered pricing system, which can lead to unexpected costs. While the Twilio alternative — Wati, offers a straightforward, cost-effective pricing model that ensures businesses can engage in real-time customer conversations without worrying about the price tag.

4. User Reviews

User reviews offer invaluable insights into the real-world experiences of individuals who have used the tools. By considering user reviews, you can make informed decisions based on the perspectives and feedback of peers.

If we talk about Twilio, it has garnered a substantial number of user reviews. With 467 reviews and an average rating of 4.2 out of 5 stars, it’s clear that Twilio has made a significant impact on its users. These reviews provide valuable insights into Twilio’s performance across various aspects.

On the other hand, WATI has also managed to attract a loyal user base. Although it has fewer reviews compared to Twilio, WATI boasts an impressive rating of 4.6 out of 5 stars based on 220 reviews. These positive ratings indicate that WATI has satisfied its users and delivered on its claim of a worthy Twilio alternative.

The Verdict: Wati as Your Go-To WhatsApp Business Solution Provider 🥇

So, it’s time for the verdict. After carefully examining all the departments, it’s safe to say that Wati has an upper hand when it comes to being a better WhatsApp API provider.

Wati’s commitment to providing a comprehensive, cost-effective, and user-friendly interface for businesses of all sizes sets it apart. Its pricing model, offering free unlimited templates and cost-effective session messaging, provides unparalleled value for your investment.

Moreover, the added flexibility of using new or existing business numbers and the convenience of a mobile app ensures you are always connected and responsive, no matter where your business takes you.

Twilio, on the other hand, provides a broader range of services but may present challenges due to its complex pricing structure and lack of a dedicated mobile app for WhatsApp Business services. While Twilio is renowned for its versatility, its setup may be more intricate and costly for businesses solely focused on WhatsApp communication.

Finally, with Wati, you’re not just choosing a service, you’re choosing a partner dedicated to your success. The team at Wati is continuously innovating and updating its services to ensure they meet the ever-changing needs of businesses. They understand that in the dynamic world of business, staying ahead of the curve is paramount, and they strive to provide you with the tools and support to do just that.

So, if you’re looking to leverage WhatsApp for your business effectively, Wati is the clear choice. It delivers on all fronts, from cost-effectiveness and flexibility to user-friendliness and support. With Wati, you can truly unlock the power of WhatsApp for your business and engage with your customers like never before.

Ready to take your business communication to the next level? Try Wati today and claim your 7-day free trial. If you want more information, you can also schedule a 1:1 demo.

Frequently Asked Questions

1. What advantages does Wati offer over Twilio?

Wati provides an intuitive and no-code chatbot interface, making it easy for non-technical users to create bots quickly. It also offers a mobile app for managing communications, unlimited free templates for messaging, and a straightforward pricing model for session messaging.

2. Does Wati offer any tools for managing contact lists and segmentation?

Yes, Wati provides tools for managing contact lists and segmentation. Businesses can organize their contacts efficiently and segment them based on various criteria such as demographics, preferences, or previous interactions. This segmentation capability enables businesses to send targeted and personalized messages to different groups of customers, enhancing engagement and driving results.

3. What is the process for obtaining a WhatsApp Business API account through Wati?

The process for obtaining a WhatsApp Business API account through Wati is straightforward and quick:

1. Get a Phone Number: Obtain a phone number that doesn’t already have a WhatsApp account.

2. Signup for Wati: Sign up for Wati’s WhatsApp API service and select a suitable plan.

3. Complete Facebook Business Verification: Complete the Facebook Business Verification process to ensure authenticity and eligibility for API access.

Once these steps are completed, businesses can start using the WhatsApp Business API through Wati to streamline customer communication and enhance their operations.

4. Are there any industry-specific solutions or features offered by Wati?

Yes, Wati offers industry-specific solutions and features tailored to the unique needs of different sectors. These may include:

E-commerce: Features such as WhatsApp catalog integration for showcasing products, order tracking, and cart abandonment reminders.

Hospitality: Reservation management, booking confirmations, and guest communication solutions.

Healthcare: Appointment scheduling, patient reminders, and telemedicine support.

Finance: Account alerts, transaction notifications, and customer support for banking and financial services.

Education: Enrollment inquiries, course updates, and student support services.

Retail: Loyalty program updates, store locator services, and personalized promotions.

These industry-specific solutions enable businesses to leverage WhatsApp effectively within their respective sectors, providing tailored experiences to their customers while streamlining operations.

Latest Comments

Leave a Reply

Your email address will not be published. Required fields are marked *