We have all heard the phrase “First impression is the last impression.” This holds particularly true in the digital world of WhatsApp. When you use WhatsApp for business, your business description is going to be your “first impression”. Therefore, it is essential to crafting a good description that not only catches your customer’s eye immediately but also nudges them to reach out to you.
Since WhatsApp is the new favorite app for customer relationships, a good WhatsApp business description can essentially make or break your business. But drafting a good business description can be a daunting task. So, we thought we could help. We curated a list of “top 5” WhatsApp business description best practices with examples to give you a head start.
What is a WhatsApp Business description?
A business profile on WhatsApp includes a couple of important things that your customer will see as soon as they open your contact. This includes your address, email address, website, working hours, and a business description. The rest of the titles are fairly self-explanatory but what exactly is a business description?
A WhatsApp business description is essentially an overview of your business that includes relevant information about your company and brand. It enables customers to learn more about your business and encourages them to take action. A business description is the first impression you will make on your customers so it’s important to get it right and make it great.
WhatsApp business description: best practices
Now that you know what a WhatsApp business description is, how do you get it right? This step is fairly simple. While drafting a business description, you need to follow the two rules listed below.
Get to the point
Customers who reach out to you through WhatsApp are most likely looking for easy-to-read content that requires a mere glance to comprehend. They do not want to open your business contact and be overwhelmed by long paragraphs and a multitude of jargon. So, keep your description short, crisp, and to the point.
Include a “call to action”
If a customer is already on your business contact on WhatsApp, you know they might be interested. The right push at this stage can be the thing that brings that customer over the line. And the best way to push them is through your business description. After a brief introduction, make sure to invite the customer to connect with/reach out to you.
You can even add a few auto-generated text templates to further the call to action and encourage your customers to make the first move.
WhatsApp Business Description Samples
So far, we’ve understood what a WhatsApp business description is and how to write a great one. Since a business description serves the dual purpose of introducing your brand as well as prodding your customers to take action, it can get tricky to draft a good one. Let’s look at the “top 5” types of business descriptions and examples listed below.
1. Amp up the sales pitch
A business description is the first thing your customer is going to look at when looking at your WhatsApp contact. So, why not add a great sales pitch that reels them in immediately? Customers can be fairly indecisive when it comes to making the first move and in such situations, a good sales pitch can do wonders to help them reach out to you instantly. A sales pitch followed by a call to action is even better!
Example: “We deliver the best quality fruits and vegetables from our farms to your kitchen counters. Fresh and organic produce in reusable packaging! Reach out for more information on products, prices, and packaging.”
2. Think business casual
When using WhatsApp at the forefront of business communication, it is important to remember that most conversations on the app use casual language. This means your business description needs to have some level of friendliness to it. Think business casual. This can be achieved by doing away with jargon. Use simple words that are easy to understand and help you come across as an approachable business entity.
Example: “We are your one-stop-shop for all kinds of unisex clothing. Our stores operate on all days from 11 am-8 pm. Go and get your best fit on!”
3. Special events call for creativity
Contrary to the point above, special events and festivals call for some pizzazz. What this means is that if your business offers catering, gifting, or other services during festivals and other special events, make sure to get creative with your business description. Move beyond a simple description and try to bring out your brand ethos in fun new ways. This will help you stand out from your competitors and grab the attention of your customers.
Example: “This Valentine’s Day, express your love with our collection of uniquely crafted gifts. We are extra busy this time of the year so allow us 48 hours to get back to you. Happy Valentine’s Day, lovers!”
4. Be customer-obsessed
When a customer is looking to buy from a brand, one of the things they are looking for is a great customer experience. You need to show your customers that your brand prioritizes providing good customer service along with doing business. This not only encourages the customer to choose your brand but also ensures that they will come back for more.
Example: “We offer high-quality luxury wear for all sizes – from tip to toe. Can’t decide what your color and style are? Visit our nearest store to get fitted with the perfect outfit. Reach out for an appointment!”
5. Let your brand shine through, consistently
A business description is going to be the identity that serves as the familiar face that greets users every time they open your contact. This familiarity will help increase your customer’s trust and loyalty to your business.
But how do they do this if every time they come across your brand, it is slightly or completely altered? This is precisely why you need to ensure that you infuse your brand personality throughout your description consistently. Build a recognizable profile where your brand is the star.
Example: “We deliver hand-crafted gifts all over the world – from jewelry to ceramics. Distinct and quirky, each product is made with love and labor. Get your gifts on time and order today!”
Your WhatsApp business description is possibly the easiest way to grab your customer’s attention. It needs to be carefully crafted with information, intrigue, and enough stimulation for customers that encourages them to reach out to you.
We’ve discussed the business description best practices with examples in this article to serve as a guide that can help you start crafting great business descriptions.