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Wati Helps C-MER Medical Holdings Limited Reach

84%+ Conversion Rate

About C-MER Medical Holdings Limited

C-MER Medical Holdings Limited is a Hong Kong-based company that provides general medical and surgical hospital services, with a focus on ophthalmic healthcare. The company offers eye disease examination, treatment, vision aid products, and pharmaceutical products in Hong Kong and mainland China. The company’s main business segments include the Hong Kong medical business, sales of medical consumables, mainland China ophthalmic business, and mainland China dental business.

The Challenge

C-MER Medical Holdings wanted an official WhatsApp channel to connect with new and current customers by sending bulk messages, running a support call center, and nurturing Facebook leads. They aimed to reach people with eye issues, parents of kids with short-sightedness, those needing optometry, candidates for refractive surgery, and elderly patients seeking treatment in Mainland China.

The Solution

C-MER Medical Holdings Limited used WhatsApp to improve customer engagement and support. They added a WhatsApp link to their website and social media ads, making it easy for customers to get information or book appointments. Using the Wati platform, they provided quick customer service and help with scheduling. They also followed up with customers after their appointments to collect feedback and ensure they were happy with the service.

The Outcome

The integration of Wati has resulted in:
Enquiries: Refractive center saw a 61% increase in June 2024.
Conversion: OPD unit maintained 84%+ conversion rate.
Bookings: CKJ unit averaged 763 bookings monthly.
Customer Service: Improved communication across all units.
• Consistency: Stable or growing numbers across most units.

William Liu

Brand & Marketing Director, C-MER Medical Holdings Limited

Testimonial

Wati has transformed our customer service with its user-friendly, constantly improving platform. Their proactive communication, regular updates, and efficient problem-solving support have made them an invaluable partner. Thanks to Wati, we’re able to provide high-quality, timely service to our customers. Their professionalism and reliability make them an essential part of our operations.

Conclusion

C-MER Medical Holdings Limited’s adoption of Wati’s WhatsApp solution boosted customer engagement significantly. These results demonstrate how a WhatsApp API solution like Wati can simultaneously drive business growth and improve patient care across various medical specialties.