Nicole is building the Wati's North America go-to-market from the ground up. She's led product, content, and growth marketing at various companies where she built content and growth engines from scratch to generating XXM in pipeline. She writes about marketing at "am i a marketer?" on Substack, and when she's not doing that, she's probably making pasta from scratch.
Instagram DMs close sales faster than a feed post ever will. Here's how to set up comment-to-DM automation, Broadcast Channels, and Story reply triggers for your end-of-summer sale, plus the 24-hour rule you need to follow to avoid getting your account restricted.
Black Friday campaigns often create two problems at once: message fatigue and support overload. Learn how proactive, two-way conversations can help brands drive sales while reducing the pressure on support teams.
Black Friday Cyber Monday (BFCM) is the four-day period when your comment section turns into a full-time job.
Is Instagram story automation allowed by Meta? Learn the real rules: official API vs. bots, the 24-hour window, and red flags that get accounts banned.
Learn how Instagram DM automation works, from comment-to-DM flows and lead qualification to choosing the right automation tool for your business.
