How Dreamtime Learning Uses Wati to Automate 30% of Its Lead Funnel via WhatsApp

Dreamtime: A Fresh New Outlook in a Crowded Market

In a market where education is becoming increasingly digital, parents' expectations for responsiveness, personalization, and simplicity are rising. Dreamtime operates in a highly competitive landscape, where customer engagement can make or break acquisition and retention strategies.

WhatsApp, being a widely used communication tool, is central to Dreamtime’s outreach. But like many edtech businesses, the challenge was using it effectively to balance cost, scale, and personalization.

“Dreamtime Learning has multiple brands, like our online school for lifelong learners, our tech-driven micro-school, and community-based after-school programs. We’re transforming education to empower the next generation of leaders. For all these brands, we get tonnes of organic traffic, which makes instant, more personalized engagement a no-brainer,”

Naman Tandon
Head of Product Marketing and Operations , Dreamtime Learning

The Need for Contextual, Personalized, but Human-like Automation

Dreamtime Learning faced a common but very important issue: the lead generation and engagement workflows were fragmented and heavily manual. While Dreamltime Learning had decent organic traffic and a presence across ad platforms, too many leads were slipping through the cracks or turning out to be junk. Broadcasting messages wasn’t scalable, support queries took time, and connecting marketing efforts to actual conversions lacked clarity.