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From Browsing to Buying: WhatsApp Catalog for Seamless Shopping

Dheeraj Kumar Singh    10/01/23

The world of online shopping has come a long way since its inception. From the early days of hesitant consumers, uncertain about online payments, we’ve transitioned to an era where global e-commerce sales are projected to reach nearly $5 trillion by the end of 2023, according to eMarketer. Alongside this evolution, messaging apps have transformed from simple chat platforms to potent business tools.

Enter the WhatsApp Catalog! 🚀

From the day WhatsApp made its debut, it has been more than just a messaging platform. It evolved as a tool connecting people worldwide, and now, it’s a crucial instrument for businesses to connect with their customers. With the introduction of the WhatsApp Catalog, businesses can now showcase their products or services effortlessly, turning casual chats into potential sales. This feature is not merely an add-on; it’s a game-changer. Whether you’re a local artisan selling handcrafted jewelry or a large retailer with a vast inventory, the WhatsApp Catalog provides a platform to display your offerings without redirecting your customers to an external website or app.

Why is this so critical? 🤔

Imagine walking into a store where you have to exit and enter again every time you wish to see a new product. Sounds tedious, right? That’s precisely the kind of fragmented shopping experience businesses want to avoid. In today’s digital age, the smoother the transition from browsing to buying, the better. And the WhatsApp Catalog aids in achieving just that.

So, as we dive deeper into the world of WhatsApp Catalog, remember that this isn’t just a feature – it’s the future of online shopping. And with tools like Wati offering invaluable insights and assistance in harnessing the power of WhatsApp for business, the sky’s the limit! 🚀

What is WhatsApp Catalog?

In the bustling digital marketplace, standing out is not just about having unique products or services but also about how you present them. Enter the WhatsApp Catalog, a feature that’s revolutionizing the way businesses interact with customers on the platform. 🌟

At its core, the WhatsApp Catalog serves as a virtual storefront for businesses. Think of it as a mini e-commerce site right within WhatsApp, but without the complexities of website design or maintenance. Its primary purpose? To allow businesses, especially those without a dedicated website, to showcase their products or services in an organized and visually appealing manner. This feature ensures that potential customers can view and browse offerings without ever leaving the app. 🛒

But how does this differ from regular WhatsApp chats?

Regular WhatsApp ChatsWhatsApp Catalog
Primarily text-based with media sharingOrganized display of products with images, prices, and descriptions
Conversational and interactiveProduct-focused, enabling businesses to share specific items from the catalog directly in chats
Ideal for one-on-one communicationDesigned for business showcasing and customer browsing

While both regular chats and the catalog are tools for communication and engagement, the latter is purpose-built to enhance the shopping experience on the platform.

WhatsApp Catalog: Benefits Galore! 🎉

The advantages of utilizing the WhatsApp Catalog are manifold:

  1. Streamlined Shopping: Gone are the days of sending multiple images and texts to describe a product. With the WhatsApp Catalog, everything is neatly presented, making it easier for customers to browse and make choices. 🎨
  2. Increased Trust: Having a well-organized catalog showcases professionalism. It lends credibility to businesses, assuring customers that they’re dealing with a legit entity. 🛡️
  3. Space and Cost-Efficient: No need for expensive website setups or hosting. The catalog provides a space-efficient solution, especially beneficial for small businesses or startups. 💰
  4. Enhanced User Experience: According to official data, businesses that use the catalog feature have witnessed increased customer engagement. It’s a testament to the user-friendly and efficient design of the feature. 📈
  5. Seamless Integration with Chats: Found a product you like in the catalog? It can be instantly shared in a chat, making discussions and negotiations smoother. 🔄

The WhatsApp Catalog is not just an add-on. It’s a strategic tool designed with both businesses and customers in mind, ensuring a seamless, efficient, and enjoyable shopping experience. As we move forward in the digital commerce landscape, features like these set the tone for future innovations. 🚀

Setting Up Your WhatsApp Catalog: A Step-by-Step Guide

From Browsing to Buying: WhatsApp Catalog for Seamless Shopping

The WhatsApp Catalog is not just a feature; it’s a transformative tool for businesses. But how does one get started with this dynamic feature? Let’s dive in, step by step. 🚀

Setting up a WhatsApp Business account

Before diving into the catalog, the foundational step is to have a WhatsApp Business account.

  1. Download the App: Head to your app store and download the WhatsApp Business app.
  2. Register Your Number: Use a unique phone number, preferably one dedicated to your business. This will be your primary contact.
  3. Complete Your Profile: Fill in essential business details like name, address, and description. Remember, this is your digital business card. Make it count! 📇

Accessing the WhatsApp Catalog feature on the app

Once your business account is set up:

  1. Open WhatsApp Business.
  2. Tap on the three dots (options) in the top right corner.
  3. Select ‘Business tools’ and then choose ‘Catalog’. Voila! You’re in. 🎉

Adding products or services to the WhatsApp Catalog

This is where the magic happens!

  1. Within the ‘Catalog’ section, tap on the ‘+’ icon.
  2. Choose ‘Add product or service’.
  3. Upload a clear image of the product/service. Pro tip: use high-resolution images for a professional look. 📸
  4. Fill in the name, price, and other relevant details.

Customizing product details: Images, descriptions, prices, and links

Now, let’s fine-tune the details:

  1. Images: You can upload multiple images to give a 360-degree view of your product. Ensure they are clear and showcase different angles.
  2. Descriptions: Write concise, engaging descriptions. Highlight the USPs and keep it to the point.
  3. Prices: Ensure you input accurate prices. You can also include discounted prices if applicable.
  4. Links: If you have a dedicated product page on your website or another platform, add the link. This provides an avenue for customers seeking more in-depth information. 🌐

Organizing and managing your WhatsApp Catalog

As your product range grows, organization becomes crucial:

  1. Categories: If the app allows in the future, categorize your products (e.g., ‘Men’s Wear’, ‘Accessories’).
  2. Availability Status: Regularly update the availability status of products. If something’s out of stock, mark it.
  3. Regular Updates: Just as you’d update a physical storefront, your WhatsApp Catalog needs regular refreshing. Add new arrivals, remove discontinued products, and update prices as needed.
  4. Feedback Loop: Encourage customers to provide feedback on the catalog experience. This will give insights into potential areas of improvement. 🔄

Sharing with your customers

After creating your WhatsApp catalog, sharing it with your customers is simple. Here’s how:

  1. Open WhatsApp Business App.
  2. Open a chat with a customer or create a new chat.
  3. Tap on the “+” icon next to the message input box.
  4. Select “Catalog” from the menu.
  5. Choose the desired category or browse through your complete catalog.
  6. Tap on the product(s) you want to share.
  7. Add a personalized message if desired.
  8. Hit the send button, and the catalog will be shared with your customer.

How to Create a WhatsApp Catalog with Wati

The WhatsApp Catalog is a phenomenal tool for businesses, but to truly harness its power, you need the right partner. Wati, with its expert insights and seamless integration capabilities, is the ideal platform to elevate your catalog game. Wondering how? Let’s dive into a comprehensive guide on creating a standout WhatsApp Catalog with Wati. 🛠️

1. Sign Up with Wati

Before embarking on the catalog journey, it’s essential to have a Wati account.

  • Visit the Wati homepage.
  • Click on ‘Get Started’ and fill in the necessary details.
  • Once registered, navigate to your dashboard. This will be the command center for all your WhatsApp business activities.

2. Link Your WhatsApp Business Account

Wati seamlessly integrates with your WhatsApp Business, making the catalog creation process smooth.

  • On the Wati dashboard, locate the ‘Integrate with WhatsApp’ option.
  • Follow the on-screen instructions to link your WhatsApp Business account. Remember, this step ensures that your catalog reaches your audience without hitches. 🌐

3. Navigate to the Catalog Creation Tool

With Wati, creating a catalog is intuitive and user-friendly.

  • On your dashboard, find the ‘Catalog’ tab.
  • Clicking this will open the WhatsApp Catalog creation interface, designed with clarity and ease-of-use in mind.

4. Start Adding Products or Services

Now, the exciting part!

  • Click on ‘Add Product/Service’.
  • Upload high-quality images of the product/service. Remember, visuals are the first impression, so make them count! 📸
  • Fill in details like product name, description, price, and any relevant links. Be concise but informative.

5. Customize & Organize

Wati offers advanced customization features, ensuring your catalog resonates with your brand.

  • Custom Fields: Add specific fields if needed, like sizes, colors, or any other unique specifications.
  • Categorization: Organize products/services into categories for easier navigation. For instance, ‘Men’s Apparel’, ‘Home Decor’, etc.

6. Engage & Analyze with Wati’s Tools

Beyond creation, Wati offers tools to engage and analyze customer interactions.

  • Instant Sharing: Share specific products directly in chats, enriching customer interactions.
  • Analytics: Track product views, shares, and more. Wati’s analytics offer insights that help refine your catalog strategy over time. 📊

7. Continuous Updates

A successful catalog is dynamic. Regularly refresh and update your offerings.

  • Use Wati’s interface to quickly add new arrivals, promotions, or modify existing listings.
  • Regular updates not only keep your catalog fresh but also signal to customers that you’re active and engaged.

The WhatsApp Catalog is a game-changer, and with Wati, you have the perfect ally to make the most of it. By following this detailed guide, you’re not just creating a catalog; you’re crafting a digital experience that speaks volumes about your brand and offerings. Dive in, and watch your business connect, engage, and grow like never before! 🚀

You can also learn in this video how to set integrate WhatsApp Catalog into your chatbots, click here.

Ensure you promote your catalog through other channels like social media or your website to maximize its reach. Happy sharing!

Setting up and managing your WhatsApp Catalog is a breeze if you follow the steps meticulously. It’s more than just a product display; it’s your business’s digital storefront. And with the right approach, it can be a potent tool in your sales arsenal!

Benefits of Using WhatsApp Catalog for Business

In the competitive business landscape, staying ahead means embracing tools that offer a distinct edge. One such game-changer is the WhatsApp Catalog. But why has it garnered such attention and acclaim? Let’s delve into the compelling benefits that make this feature indispensable for modern businesses. 🌟

Direct communication with customers

The beauty of the WhatsApp Catalog lies in its immediacy. Unlike traditional e-commerce platforms where customer queries might get lost in a sea of emails, WhatsApp facilitates real-time interactions. 📱

  • Instant Responses: Address queries, provide recommendations, or resolve issues in real-time.
  • Personalized Touch: Direct chats allow businesses to offer tailor-made suggestions, enhancing the overall shopping experience.

Enhanced customer experience with visual product browsing

Visuals play a pivotal role in the shopping journey, and the WhatsApp Catalog nails this aspect.

  • Clear Displays: High-quality images give customers a clear view of what they’re about to purchase.
  • Unified Platform: No need to juggle between apps. Browse, chat, and buy – all in one place.

Increased trust through a verified business profile

Trust is the cornerstone of any successful business-customer relationship. With a verified profile on WhatsApp, businesses get a green badge of credibility. ✅

  • Authenticity: The badge signals that WhatsApp has verified the business, bolstering customer confidence.
  • Transparency: Verified profiles typically include essential business details, offering transparency and fostering trust.

Ease of sharing product details in chats

Ever experienced the tediousness of describing a product over text? The WhatsApp Catalog eliminates this hassle.

  • One-Tap Sharing: Instead of lengthy descriptions, share product details with a single tap in the chat.
  • Engaging Descriptions: Accompanied by visuals and concise descriptions, product sharing becomes a visually rich experience.

Simplified order management and tracking

Order management can be a daunting task. However, with the WhatsApp Catalog, businesses can streamline this process.

  • Centralized Queries: Manage orders, address queries, and handle returns, all from a single platform.
  • Real-time Updates: Provide customers with real-time order updates, from processing to delivery, ensuring they’re always in the loop.

The WhatsApp Catalog isn’t just a feature; it’s a holistic solution that addresses multiple facets of business operations, from customer engagement to order management. As businesses seek innovative ways to enhance customer experience and streamline operations, this feature stands out as a beacon of efficiency and effectiveness. Embrace it, optimize it, and watch your business soar! 🚀

Tips for a Successful WhatsApp Catalog

Harnessing the full potential of the WhatsApp Catalog requires more than just setting it up. Like any tool, its true power is unlocked when used with precision and strategy. Let’s deep dive into some expert tips that can elevate your catalog from good to outstanding, ensuring you maximize your business opportunities. 💡

Use high-quality images and detailed product descriptions

Visual appeal is paramount. Your WhatsApp Catalog is your digital storefront, and it needs to captivate at first glance.

  • Crisp Images: Ensure images are clear, well-lit, and showcase the product from multiple angles. Remember, a picture speaks a thousand words! 📸
  • Engaging Descriptions: Avoid generic descriptions. Highlight unique selling points, material details, and any other information that adds value and context.

Regularly update the catalog to showcase new arrivals or offers

A stagnant catalog can lead to decreased customer interest. Keep the excitement alive!

  • New Arrivals: Regularly add new products to keep the catalog fresh and enticing. 🆕
  • Special Offers: Highlight discounts, promotions, or limited-time offers to drive urgency and sales.

Engage with customers: Prompt replies, share promotions, and gather feedback

Active engagement can transform a potential lead into a loyal customer.

  • Be Responsive: Aim to reply to queries swiftly. A quick response can be the difference between a sale and a missed opportunity. ⏱️
  • Share Updates: Notify customers about ongoing promotions, sales, or any new additions to the catalog.
  • Feedback Loop: Encourage customers to share their catalog experience. It’s a goldmine for continuous improvement.

Integrate payment methods for smooth transactions

A seamless shopping experience includes a hassle-free payment process.

  • Multiple Options: Offer a variety of payment methods – credit/debit cards, digital wallets, and more.
  • Security: Assure customers that their payment details are secure. It’s a crucial trust-building step. 🔒

Promote your WhatsApp catalog on other social media platforms

Expand your reach by leveraging the power of cross-platform promotion.

  • Shareable Links: Create shareable WhatsApp Catalog links and post them on platforms like Facebook, Instagram, and LinkedIn.
  • Engaging Posts: Design posts that showcase the ease and efficiency of shopping through your catalog. Add testimonials or user reviews for added credibility. 📢

While the WhatsApp Catalog offers an innovative platform for businesses, its true potential is realized through strategic use. With these expert tips, you’re equipped to optimize your catalog, ensuring it’s not just a product showcase but a dynamic tool driving engagement, trust, and sales. So, gear up and make the most of this digital game-changer! 🚀


As we culminate this comprehensive guide, it’s evident that the WhatsApp Catalog isn’t merely a feature—it’s a revolution in the realm of digital commerce. In the modern shopping era, where immediacy, engagement, and trust are paramount, this tool emerges as a beacon for businesses, guiding them towards uncharted territories of growth and customer delight. 🌐

The digital age demands innovation. Shopping habits have evolved, with customers seeking seamless experiences, personalized interactions, and genuine brand connections. The WhatsApp Catalog stands at this intersection, bridging businesses and customers in ways that were once deemed futuristic. 🚀

Consider the statistics: According to official WhatsApp data, businesses leveraging the catalog feature have witnessed a significant uptick in customer interactions and conversions. It’s not just about showcasing products; it’s about crafting stories, forging relationships, and building a brand legacy one chat at a time.

However, like any tool, its true potential is unlocked when used strategically. This is where platforms like Wati play a pivotal role, offering the insights, tools, and expertise to transform the catalog from a mere product display to a dynamic sales powerhouse.

For businesses teetering on the edge of digital transformation, now is the time to leap. The WhatsApp Catalog offers a golden opportunity to not just adapt but to lead, to not just grow but to thrive. Embracing it means embracing a future where business boundaries are expanded, where customer connections are deepened, and where every chat holds the promise of a lasting relationship. 🌟

In conclusion, as the digital landscape continues to evolve, tools like the WhatsApp Catalog will set the tone for the future of commerce. The question isn’t whether businesses should adapt—it’s how swiftly they can. So, gear up, dive into the world of WhatsApp commerce, and witness a transformation that’s both profound and profitable.

Frequent Answers and Questions About WhatsApp Catalog

What is a catalog on WhatsApp?

A catalog on WhatsApp is a feature available on the WhatsApp Business app that allows businesses to showcase and share their products or services directly within the app. It acts as a digital storefront, enabling customers to browse through products, view prices, descriptions, and images without leaving the chat.

How Wati can help: Wati provides businesses with tools and insights to optimize their WhatsApp Catalog. With Wati’s platform, businesses can easily set up, manage, and promote their catalogs, ensuring a seamless and engaging experience for their customers.

Can you create a Catalogue on WhatsApp?

Yes, you can create a catalog on WhatsApp if you’re using the WhatsApp Business app. This feature is specifically designed for businesses to display their offerings, making it easier for customers to discover and inquire about products or services.

How Wati can help: With Wati’s user-friendly interface and expert guidance, businesses can effortlessly create a standout WhatsApp Catalog. Wati offers step-by-step tutorials, tips, and best practices to ensure that your catalog is both appealing and effective.

Is WhatsApp catalog free?

Yes, the WhatsApp Catalog feature is free to use on the WhatsApp Business app. It’s one of the many tools provided by WhatsApp to help small and medium-sized businesses connect with their customers more efficiently.

How Wati can help: While the WhatsApp Catalog is free, leveraging its full potential requires expertise. Wati offers additional features, analytics, and integrations that can enhance the catalog experience, helping businesses drive more sales and improve customer engagement without incurring extra costs on the catalog feature itself.

How do I open WhatsApp catalog?

To open the WhatsApp Catalog, you need to:

  1. Open the WhatsApp Business app on your device.
  2. Tap on the three dots (options) located in the top right corner.
  3. Select ‘Business tools’.
  4. From the dropdown, choose ‘Catalog’.

Once inside, you can add, edit, or manage your products and services.

How Wati can help: If you’re new to the WhatsApp Catalog or want to refine your existing one, Wati provides a comprehensive guide and support to navigate the catalog feature. Wati’s platform also offers advanced tools to enhance the catalog management process, making it more efficient and effective.

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