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10 Ways to Use WhatsApp Business in the Fashion Industry

Rohan Chaturvedi    5/21/24

Fashion shoppers today have high expectations when it comes to their shopping experiences. It is a direct result of the neverending choices available to them.

Did you know that the global fashion industry’s revenue is expected to reach US$771 Billion (approx) in 2024

With such a massive market and so many options available, customers want digitization, personalization, and seamless conversations throughout their customer journey. 

That’s where WhatsApp Business comes in. 

With WhatsApp for business, brands can offer personalized product suggestions based on previous buying preferences. Plus, they can use rich media to enhance the shopping experience and reduce abandoned carts.

That is why it becomes all the more essential for you (as a brand) not to get left behind. 

This blog will cover everything about WhatsApp fashion and the various ways to use WhatsApp for business in the fashion industry. 

Let’s start by discussing why it’s essential that you use a WhatsApp business account in this industry. 

Significance of Whatsapp Business for The Fashion Industry

whatsapp fashion benefits

To meet the evolving customer expectations, major fashion brands are turning to WhatsApp Business as a powerful tool to deepen customer relationships and provide faster, frictionless customer experiences. 

Read on to learn about the significance of Whatsapp fashion. 

A. High Engagement Rates and Cost-Effectiveness

One of the key advantages of WhatsApp marketing for your business is its high engagement rates. With an impressive open rate of 98% and click-through rates ranging from 45% to 60%

WhatsApp offers a direct and effective channel to reach and engage with customers. Compared to traditional advertising channels, WhatsApp marketing also proves to be more cost-effective, with lower customer acquisition costs and higher engagement rates.

B. Tackling Trust Issues and Building Customer Relationships

Trust is a crucial factor for fashion shoppers, and WhatsApp helps apparel brands tackle trust issues by providing personalized interactions and building stronger customer relationships. 

building customer relationships

Through WhatsApp fashion, brands can offer personalized customer support, recover abandoned carts, send order status alerts, run promotional broadcasts, request product reviews and customer feedback, and more. 

By engaging with customers on a personal level, fashion brands can establish trust and loyalty, leading to repeat purchases and brand advocacy.

C. Simplifying SKU Management for Fashion Brands

Managing multiple SKUs (stock-keeping units) can be complex for fashion brands. However, WhatsApp simplifies this process through its robust WhatsApp Business API and integration capabilities. 

By integrating WhatsApp fashion with existing enterprise systems and solutions, brands can streamline SKU management, ensuring accurate product information and inventory updates are readily available to customers.

D. Enhancing Post-Purchase Experiences

After-sales service is vital to customer satisfaction, and WhatsApp enables fashion brands to enhance post-purchase experiences. 

customer post purchase experience

Through automation and real-time customer service requests, fashion brands can address inquiries promptly, ensuring a seamless and satisfying post-purchase journey for customers. 

Additionally, WhatsApp’s rich media capabilities, such as images, GIFs, videos, and PDFs, allow for visual storytelling and product exploration, leading to higher conversion rates.

Different Ways to Use Whatsapp Business for Fashion

Let’s get into the ten different ways of using a WhatsApp business account for your fashion brand. 

1. Customer Service and Support

For starters, you can use WhatsApp fashion for customer support and service. 

Read on to learn how. 

Leveraging WhatsApp business for seamless customer service interactions

WhatsApp Business offers a direct line of communication between fashion brands and their customers, allowing for real-time, personalized support. Whether it’s addressing product inquiries, assisting with order tracking, or facilitating returns, brands can provide efficient and convenient customer service through WhatsApp. 

customer service and support message

By promptly resolving customer issues and inquiries, brands can enhance customer satisfaction and loyalty.

WhatsApp Business API can be exceedingly beneficial for fashion brands here. Zellbury, a fashion brand that offers affordable clothing, was able to achieve an 87% customer satisfaction rate on support with Wati’s help. 

Providing instant support for queries, order tracking, and returns

With WhatsApp, fashion brands can offer instant support for customer queries, ensuring quick responses to inquiries about product details, availability, sizing, and more. 

Additionally, customers can easily track their orders and receive updates on shipping status directly through WhatsApp.

In case of returns or exchanges, brands like yours can streamline the process by providing instructions and assistance through the messaging platform, fostering a hassle-free shopping experience. 

2. Personalized Styling Suggestions 

Another thing you can do with WhatsApp fashion is to offer personalized styling suggestions. 

WhatsApp allows fashion brands to offer personalized styling advice based on individual and style preferences. By engaging customers in one-on-one conversations, brands can understand their tastes, preferences, and needs, allowing them to tailor recommendations accordingly. 

styling suggestions message

Whether it’s suggesting outfit ideas, coordinating pieces, or recommending complementary accessories, brands can enhance the shopping experience by providing personalized styling guidance through WhatsApp.

3. Customized Recommendations 

You can build stronger customer relationships through tailored fashion suggestions and styling recommendations. 

By doing so, you can strengthen customer relationships and foster a sense of connection and trust. Through regular interactions on WhatsApp, brands can engage customers in meaningful conversations about their style preferences, fashion inspirations, and upcoming events or occasions. 

customized recommendations

By demonstrating a genuine interest in their customers’ needs and preferences, brands can make people want to stick with them and buy from them again and again. This can change customers into big fans of the brand.

4. Exclusive Promotions

Who doesn’t like exclusive discounts and offers? WhatsApp fashion allows you to deliver premium promotions. 

WhatsApp presents an ideal platform for fashion brands to deliver exclusive promotions, discounts, and special offers directly to customers. 

Brands can notify customers about upcoming sales, exclusive discounts, or limited-time promotions by creating dedicated broadcast lists or groups. 

exclusive promotional message

Offering early access to sales or VIP discounts through WhatsApp can make customers feel valued and appreciated, encouraging them to take advantage of the exclusive offers and make purchases. 

5. Limited-Time Offers and Special Deals 

To drive engagement and sales, fashion brands can leverage WhatsApp to create a sense of urgency with limited-time offers and special deals. By sending out flash sale alerts or exclusive discounts with a time-sensitive expiry, brands can incentivize customers to act quickly and make purchases. 

special deals

Additionally, brands can use WhatsApp fashion to promote flash sales or clearance events, offering customers the opportunity to snag great deals on discounted merchandise before it’s gone.

6. Order Placement

And let’s not forget about order placement. 

One of the most vital use cases of WhatsApp fashion is order placement. 

order placement

WhatsApp streamlines the order process for customers by offering a convenient platform for placing orders directly through messaging.

By integrating with e-commerce platforms or implementing a WhatsApp chatbot, brands can enable customers to browse their catalog, place orders, and complete transactions seamlessly within the WhatsApp interface. 

Simplifying the order process reduces customer friction, making it easier and more convenient for them to make purchases, ultimately driving sales and revenue for fashion brands.

7. Providing real-time order updates

In the current landscape, customers don’t only want order updates. They expect it. 

Once an order is placed, WhatsApp for business allows brands to provide customers with real-time updates on their order status, from processing and fulfillment to shipping and delivery. 

real-time order updates message

By sending automated order status alerts and transactional messages, brands keep customers informed every step of the way. It helps reduce uncertainty and enhances transparency.

Whether confirming order details, providing tracking information, or notifying customers of delays or updates, brands can deliver a superior post-purchase experience through WhatsApp.

8. Fashion Inspiration and Trends

Who doesn’t like some interesting recommendations when it comes to fashion?

WhatsApp fashion serves as a dynamic platform for brands to share the latest trends, styling inspirations, and outfit ideas with their customers. 

To inspire and inform your audience, you can curate visually engaging content such as:

  • Lookbooks 
  • Style guides
  • Trend reports 

By sharing behind-the-scenes glimpses of fashion shoots, celebrity collaborations, and runway highlights, you keep customers engaged and excited about upcoming trends. 

fashion trends message

There’s more. 

You can also encourage customers to participate in the conversation by sharing your own style inspirations and outfit creations, fostering a sense of community and collaboration among fashion enthusiasts.

9. Feedback and Reviews

Many of our fashion decisions are shaped by reviews online. After all, we’re a bunch of social beings who rely heavily on social proof. 

WhatsApp fashion provides a convenient and personal channel for brands to collect feedback and reviews from their customers. Brands can initiate conversations with customers to solicit feedback on product experiences, shopping journeys, and overall satisfaction levels. 

feedback and reviews

By actively listening to customer feedback and addressing concerns or suggestions promptly, brands demonstrate their commitment to customer satisfaction and continuous improvement. 

Additionally, you can leverage positive reviews and testimonials from customers to showcase social proof and build trust among potential buyers, ultimately driving conversions and brand loyalty.

10. Measuring Success and Iterating Strategies

What’s the point of an initiative if you can’t measure or keep track of it? (especially for fashion brands) 

You can track key performance indicators (KPIs) such as message open rates, click-through rates, and conversion rates to evaluate the effectiveness of WhatsApp API integration campaigns. 

measuring success example

By analyzing these metrics, you can identify which messaging tactics, promotional offers, and content formats resonate most with their audience, enabling them to refine their strategies for better results. 

Plus, you can leverage advanced analytics tools to gain deeper insights into customer behavior and engagement patterns. It allows you to make data-driven decisions and iterate on your strategies accordingly. 

By continuously monitoring performance metrics and adapting their approach based on insights, brands can maximize the impact of their WhatsApp fashion marketing efforts and drive sustainable business growth. 

Conclusion

WhatsApp Business presents significant opportunities for fashion brands to enhance customer engagement and streamline operations. 

When fashion businesses use it well and tackle problems that might come up, they can stay on top in today’s digital world. 

If you’re a fashion brand and haven’t started with WhatsApp fashion, it’s time for you to do so. You can smoothen this journey with Wati, an end-to-end WhatsApp Business API provider. 

You can create a personalized chatbot for WhatsApp business, bulk broadcast messages, and showcase catalogs. Plus, you can ensure seamless internal communication with our shared team inbox feature. 

Wati tool interface

Sign up for a 7-day free trial and get started today! To learn more, you can also book a 1:1 demo.

Frequently Asked Questions (FAQs)

1. How do I measure the effectiveness of my WhatsApp Business strategy for my fashion brand?

You can measure effectiveness by tracking engagement metrics like response rates, sales conversions, and customer feedback gathered through WhatsApp Business analytics.

2. Are there any limitations to using WhatsApp Business for fashion businesses?

Limitations may include limited branding options and restricted automation features. For the latter, you can switch to a WhatsApp API integration. 

 3. Can I use WhatsApp Business for international customer interactions?

Yes, WhatsApp Business facilitates international interactions. That said, you consider language barriers, differing time zones, and data privacy regulations.

4. Is WhatsApp Business suitable for small fashion businesses?

WhatsApp Business is suitable for small fashion businesses, offering cost-effective communication, customer support, and sales opportunities.

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