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More and more brands and companies are turning towards WhatsApp as a marketing or customer engagement platform. Hence it becomes essential for them to send WhatsApp bulk messages to their customers.
Sending bulk WhatsApp messages to your target audience saves time and effort. In addition, it enables you to market your products and services effectively. Unfortunately, finding a reliable bulk WhatsApp message sender is difficult because most are unofficial tools.
What are Bulk messages?
Bulk messages are marketing messages sent to a large number of people (including potential clients) on WhatsApp at the same time.
Bulk messages on WhatsApp save you time and effort because you don’t have to type out and send messages to each recipient. Such messages help you make the most of your resources and are a perfect way to disseminate information quickly.
There is no cap on the number of people who can receive notifications. If you use the WhatsApp API, even people who have not saved your WhatsApp number can receive messages from you.
You can include images, videos, and as many characters as possible to make your messages more meaningful. Then, using variables in your message template body, you can personalise WhatsApp bulk messages to reach out to customers at scale.
If you send personalised messages to customers, your brand will be perceived as trustworthy and reliable.
Use cases of WhatsApp bulk messages
Companies use WhatsApp’s bulk messaging not just for user engagement but for a variety of purposes, including:
- Making announcements about new products launched
- Sharing offers and discounts to promote products
- Keeping customers up to date on upcoming events
- Reactivating dormant or inactive users
How do I send bulk WhatsApp messages?
You can send bulk WhatsApp Messages to your users in 2 ways –
- Use the Unofficial tools to send WhatsApp Messages
- Use WhatsApp’s Official APIs to send messages
An example of #2 is using WATI. WATI is an automated software built on top of the official WhatsApp Business APIs and designed to send WhatsApp messages in bulk directly from a PC/Laptop simply and effectively.
The WhatsApp API allows you to send a WhatsApp bulk message to a much larger audience without being limited to 256 contacts. It also has advanced features like multi-user functionality and WhatsApp bulk message scheduling.
Both the above WhatsApp bulk messaging approaches are different and have their advantages and disadvantages.
Sending Bulk WhatsApp Messages using Unofficial Tools
- No need to get WhatsApp API approval
- No need to get message templates approved before sending
- Use it for both business and personal messaging
- Easy to setup
- Not affiliated with WhatsApp, and hence there are high chances of your WhatsApp phone number getting banned
- As WhatsApp continues to make changes to its platform, these unofficial solutions may stop working
- No possibility of getting Green Tick Verification
Sending Bulk WhatsApp Messages using Official APIs
- No worries about WhatsApp banning your phone number
- Reliable solution – can be used for automation, messages can be scheduled
- Build auto-reply chatbots
- Multiple Agents can log in and reply to customers
- APIs can be integrated with external systems – to send transactional updates
- It helps to get green tick verification which certifies your company’s credibility.
- It can be a great marketing platform for small businesses.
- Requires Business API approval
- Templates must be pre-approved by WhatsApp – Promotional messages are not allowed
- Not for personal use
You’ll need two things to send a WhatsApp bulk message using WhatsApp API: a WhatsApp API account and business messaging software like WATI.
With WhatsApp APIs, you can also enable a WhatsApp Chatbot on your business number that’ll help you automate your sales and customer support.
How to apply for WhatsApp Official API?
To apply for WhatsApp Official APIs, you must have the below details –
- WhatsApp Phone Number – It should be a number with no WhatsApp account. This phone number is non-transferable.
(If you want to delete the WhatsApp account with your number, follow these steps.)
- Business Display Name – Should have a clear relationship with the Business.
(Read about display name guidelines)
- Verified Facebook Business Manager ID – Should be verified by uploading business documents.
(If you do not have a Facebook Business, please create one by clicking here.)
Use WATI's Bulk WhatsApp Sender - Step by Step Guide
You can send Bulk WhatsApp Messages to your list of contacts using WATI. Once you have WATI access, you can use the Broadcast module to send the messages.WATI’s Broadcast module is used for bulk WhatsApp Messaging because:
✅ You can create WhatsApp Business Templates and send customised interactive messages directly from your WhatsApp Business Account.
✅ Ability to see the report of the campaigns in WhatsApp Broadcast history on the dashboard.
Let’s understand how to start a Bulk WhatsApp Campaign using WATI:
Step 1: On the WATI Dashboard, navigate to the ‘Broadcasts’ tab.
Step 2: Click on the ‘New Broadcast’ button on the top-right side.
Step 4: Choose from a list of your contacts or upload your list of contacts. Then, select when you want to send the broadcast and click ‘Add Broadcast’.
Step 5: Now go back to the dashboard and click the ‘analytics’ icon next to the live broadcast.
You can track how many users read your messages and how many replied to your messages. You can check all their replies on the ‘Team Inbox’.
For a more detailed walkthrough, you can watch this video.
You can also send Bulk WhatsApp Messages using Google Sheet.
Watch this video to understand how –
How do I send bulk WhatsApp messages without getting banned?
While it may seem appealing to send a specific message to a large group of people at once, you must be careful not to spam your customers.
If you use WhatsApp’s platform to promote your products in bulk, you risk having your account suspended or banned, which is against their terms of service. WhatsApp has established strict guidelines to safeguard its users’ interests. So they may ban any company that’s engaging in mass spammy promotions.
That is not to say that bulk messages are not permitted. You can enjoy this feature’s benefits with no risk if you follow the rules. However, if you don’t do it correctly, WhatsApp may block your phone number, losing potential customers.
We’ve also noticed that regular WhatsApp Business app numbers are far more easily banned. In contrast, WhatsApp Business API numbers are rarely, if ever, banned.
WhatsApp Business API allows you to send bulk messages to avoid this. In addition, the enhanced version of WhatsApp Business helps rapidly growing businesses streamline their communication.
What You Should Know Before Sending a Bulk WhatsApp Message
WhatsApp introduced phone number tiers, status, and quality ratings to protect its users from spam and promote high-quality bulk messages.
Phone Number Tiers
The tier of your phone number determines the total number of recipients you can send bulk messages via WhatsApp API. Therefore, the higher your phone number tier is, the more new contacts you message in 24 hours.
[Read] Limit on broadcast messages
Phone Number Status and Quality Rating
Your phone number’s status and quality rating can affect your ability to send bulk messages on WhatsApp. A phone number’s status must be ‘Connected’ to send unlimited WhatsApp bulk messages.
If your phone number is reported or blocked, its rating falls low. As a result, its status will be changed to Flagged. You cannot upgrade your number’s messaging tier while it is Flagged. For example, suppose the quality rating does not improve within seven days. In that case, the status will revert to Connected, but with a lower messaging limit.
Your number will be assigned the Restricted status if it reaches its messaging limit while having a low-quality rating. A Restricted WhatsApp phone number can only answer incoming calls and send WhatsApp bulk messages to new unique Contacts.
To maintain a high-quality rating, only send high-quality WhatsApp bulk messages relevant to your Contacts.
This article has covered everything you need to know on how to send bulk WhatsApp messages. Next, join a group demo call with one of our experts to get a complete walkthrough of WATI and to get started with WhatsApp bulk messaging.
During the demo call, you will also learn how to run your WhatsApp Marketing, work seamlessly with a shared inbox, and send out timely engaging notifications such as abandoned cart recovery, order confirmation, and delivery notifications.