Abandoned Cart Recovery Messages via WATI – How did our clients recover 10% of ecommerce revenue?
One of the most challenging problems in any ecommerce business is the abandoned cart rate. Last year in 2020, the global abandoned cart rate for ecommerce was around 78%.
Ecommerce businesses use email drip campaigns to recover their abandoned cart revenue but hardly manage to recover more than 1-2% overall.
The recovered abandoned cart revenue remains so low because the open rate for email is around 18%. In simple statistics, the probability of opening that abandoned cart recovery email is 0.18.
And, do you know what is the open rate for a WhatsApp Message? It’s 98%. Means anyone will hardly miss any message that has a 0.98 opening probability.
Do you know how WhatsApp can be the one-stop solution for you?
- Much more open rate of 99%
- The response rate of 40%
- The message gets delivered in seconds unlike emails or other messaging apps
- Used everywhere in the world
- WhatsApp is on everyone’s phone.
At WATI, we use these simple statistics to help our clients recover their abandoned cart revenue on Shopify and Woocommerce stores.
Last month in April 2021, our automated abandoned cart recovery WhatsApp Messages helped our clients to recover 10% of their revenue.
Compared to the old drip email campaigns, it’s 10 times. Looks fascinating? Let’s dig into the details.
Recovered Abandoned Cart Revenue With WATI Automated Campaigns
In Apr’21, our Shopify merchants managed to recover revenue of $42,886 with WATI automated cart recovery messages compared to $16158 in Mar’21.
Our Woocommerce merchants recovered revenue of $10,771 compared to $176 in March 2021.
Our top three clients managed to recover ecommerce revenue of $3473, $964, $903 in just Apr’21 from WhatsApp automated cart recovery messages.
Total revenue recovered by our clients in the month of Apr’21 is almost 10% of their total revenue.
Total Recovered order with WATI automated WhatsApp Messages:
March’21 – 210
Total Abandoned Cart Recovery Messages Sent Via WATI
The total number of automated abandoned cart recovery messages sent via WATI:
In March’21: 676+2528 = 3204
In April’21: 1444+6776= 8220
Do you still require reasons to go for WATI’s Integration for Shopify and Woocommerce?
There are many reasons why you should have this integrated into your WordPress store and leave away the hassle.
- No Hassle of tracking down clients and writing them emails for abandoned carts
- Not only abandoned cart but shipping or purchase updates are also automated
- Uses WhatsApp to Automate and send all messages
- Easily track all messages in your WATI Team Inbox
- Assign Agents according to the status of your client’s order
- Get a WhatsApp Chat Widget Automated to your WordPress Store