Is WhatsApp for eCommerce the Best Kept Secret to Driving Sales Growth?

Is WhatsApp for E-commerce the Best Kept Secret to Driving Sales Growth

The COVID-19 pandemic has had a significant impact on the eCommerce Business. Because of restrictions and safety measures, many physical stores have been forced to close or limit in-person shopping. This has resulted in an increase in online shopping and a greater demand for online shopping options. It has also accelerated the adoption of new technologies such as contactless payments and the use of chatbots and virtual assistants for customer service. Many businesses have also had to adapt their operations to meet the needs of a primarily online customer base, such as implementing or improving home delivery options and providing virtual consultations or shopping experiences.

Customers used to enjoy interacting with store staff when they shopped in physical stores. Online stores, on the other hand, generally lack a personal touch. Brands can compensate for this by employing conversational commerce, which enables more personalized communication with customers via messaging or chat functions. This can aid in the creation of a more personalized shopping experience, similar to previous in-person interactions.


One of the major advantages of conversational commerce is that it allows businesses to connect with their customers more personally and effectively. Instead of navigating a website or an app to find what they need, customers can simply send a message and receive a response from a business in real-time. This can be especially helpful for answering questions or providing support, as it allows businesses to address customer concerns and needs quickly and efficiently.

“It’s not what you sell that matters as much as how you sell it!”

– Brian Halligan

Why is WhatsApp marketing important for businesses?

Why is WhatsApp marketing important for businesses


WhatsApp is the most popular messaging app, with over 2 billion active users globally, sending over 100 billion messages daily. Messages on WhatsApp have a 98% open rate & a 45-60% click-through rate, 5x more than emails & SMS. It is no surprise that more and more businesses are prioritizing WhatsApp as a marketing platform.


WhatsApp Statistics you should know:

WhatsApp Statistics you should know


WhatsApp is one of the most popular messaging apps, and chances are you have it on your phone, but how well do you know it? We’re now going to show you some WhatsApp statistics you might not be aware of.


  • In a recent Instagram post, Zuckerberg stated that during the FIFA World Cup 2022, WhatsApp hit a record 25 million messages per second. (Source)
  • Among all the messaging services, WhatsApp has the most active users. (Source)
  • Users of WhatsApp spend 18.6 hours on the app on average each month. (Source)
  • WhatsApp is particularly popular in Latin America and India, with over 75% of smartphone users in both regions using the app. (Source: Hootsuite)
  • WhatsApp Business has had more than 5 million business accounts from the Google App Store alone in just one year since its launch. (Source)

Businesses are considering WhatsApp because it is a widely used messaging platform with a large user base. Additionally, WhatsApp has many features that make it useful for business communication, such as the ability to create group chats, share files, and make voice and video calls. Using WhatsApp can help businesses save time and resources by allowing them to communicate with clients and customers in real-time and more efficiently.


What is WhatsApp API? How to use it?

What is WhatsApp API How to use it

WhatsApp API is a programming interface that allows businesses to connect their systems to WhatsApp to send and receive messages. You can use the  WhatsApp API can for a variety of purposes, such as 

  • Sending notifications to customers
  • Providing customer support
  • Automating communication with clients.

To use the WhatsApp API, businesses must first apply for access and get approval from WhatsApp. Once approved, they can use the API to send messages through their systems and servers. WATI can help simplify this process for your Business.

With WATI, businesses can use WhatsApp to communicate with customers, automate messaging and customer support, and integrate WhatsApp into their workflow and systems. Some of the features offered by WATI include the ability to send and receive messages, create and manage contact lists, track the delivery of messages, and monitor API usage.


Benefits of WhatsApp marketing for eCommerce businesses:

Benefits of WhatsApp marketing for e-commerce businesses


  1. Wide reach: WhatsApp has over 2 billion monthly active users, making it a powerful platform for reaching a large audience.
  2. Personalization: WhatsApp allows businesses to send personalized messages to customers, which can help build trust and increase customer engagement.
  3. Easy communication: WhatsApp makes it easy for businesses to communicate with customers in real-time, which can be useful for answering questions, providing customer support, and keeping customers informed about new products and promotions.
  4. Cost-effectiveness: WhatsApp marketing is generally more cost-effective than other forms of marketing, as it does not require any additional advertising budget.
  5. Increased conversions: By using WhatsApp to engage with customers, businesses can increase the likelihood of conversions and drive sales.
  6. Increase brand awareness: WhatsApp allows businesses to create and share content with their audience, which can help to increase brand awareness.
  7. Build customer loyalty: Businesses can build stronger relationships and improve customer loyalty by using WhatsApp to communicate directly with customers.
  8. Generate leads: WhatsApp can be used to collect leads and gather customer information, which you can use to target marketing efforts more effectively.
  9. Improve customer service: WhatsApp can be used as a customer service tool, allowing businesses to quickly respond to customer inquiries and resolve issues.
  10. Enhance brand reputation: Businesses can enhance their reputation and build trust by using WhatsApp to communicate transparently and openly with customers.

Overall, WhatsApp marketing is a powerful tool for eCommerce businesses looking to reach and engage with customers effectively and cost-effectively.

How WhatsApp API can benefit eCommerce businesses:

How WhatsApp API can benefit e-commerce businesses


    1. Customer support: You can use WhatsApp API to provide customer support through the messaging platform. This can help to reduce response times and improve the customer experience.
    2. Order updates: Businesses can use WhatsApp API to send order updates to customers, such as confirmation of orders, shipping updates, and delivery confirmation.
    3. Abandoned cart reminders: WhatsApp API can be used to send abandoned cart reminders to customers who have left items in their online shopping cart but have not completed the purchase. This can help to increase conversions and drive sales.
    4. Promotions and discounts: You can use WhatsApp API to send promotions and discounts to customers to encourage them to make purchases.
    5. Product recommendations: WhatsApp API can be used to send personalized product recommendations to customers based on their previous purchases and browsing history.
    6. Back-in-stock alert: Buyers can be informed when their favourite items are back in stock using the WhatsApp API by sending them reminders.

Overall, WhatsApp API can help eCommerce businesses improve customer communication, increase conversions, and drive sales.

How to get started with WhatsApp Business API for eCommerce:

Why eCommerce businesses should consider WATI


To get started with the WhatsApp Business API for eCommerce, follow these steps:


  1. First, you will need to sign up for a WhatsApp Business account. To do this, you will need a business phone number and a verified Facebook Business Manager account.
  2. Next, you will need to set up your WhatsApp Business API account. You can do this by going to the WhatsApp Business API page and clicking on the “Get Started” button.
  3. Once you have set up your WhatsApp Business API account, you will need to obtain a WhatsApp Business API client. There are several companies that offer these clients, and you can choose one that fits your needs and budget.
  4. After you have obtained a WhatsApp Business API client, you will need to integrate it into your eCommerce platform. This will allow you to send and receive messages through the WhatsApp Business API.
  5. Finally, you will need to set up your messaging templates and configure your settings to ensure that you are able to send messages to your customers in a way that is compliant with WhatsApp’s policies. (Source)

By following these steps, you can get started with WhatsApp Business API for your eCommerce business and begin using it to improve communication with customers and drive sales. If these processes are too complicated for you, why not let WATI assist you by signing up for our free trial? To apply for access to the WhatsApp API through WATI, follow these steps:


  1. Go to the WATI pricing page and choose a plan that meets the needs of your business.
  2. Follow the prompts to purchase the plan.
  3. Once you have purchased a plan, you will be guided through the process of setting up your account. This includes creating a WhatsApp account, linking a Meta Business Manager, and linking and verifying your phone number.
  4. After completing these steps, your account will be ready to use. You can then use the WATI platform to communicate with your customers through WhatsApp.

Best practices to follow if you are using WhatsApp API for eCommerce:

Best practices to follow if you are using WhatsApp API for eCommerce


  1. Obtain required consent: Make sure to obtain specific consent from customers before sending them messages through WhatsApp. This includes getting them to opt-in to receive messages and clearly disclosing how you plan to use their data.
  2. Personalize your messages: Personalize your messages to customers to make them feel valued and create a sense of trust. You can do this by using their name, referencing their previous purchases, or tailoring messages to their interests.
  3. Be timely: Respond to customer inquiries and messages promptly to provide good customer service and keep customers engaged.
  4. Use automation wisely: Automation can be useful for streamlining communication with customers, but it’s important to use it wisely and in a way that doesn’t feel impersonal. Use automated messages sparingly, and make sure to also include personalized messages.
  5. Monitor and analyze your performance: Use tools and analytics to track the success of your WhatsApp marketing efforts and identify areas for improvement. This can help you optimize your strategy and improve your results.
  6. Protect customer data: Take steps to protect customer data and ensure that it is used responsibly. This includes obtaining consent before collecting data and implementing measures to secure data storage and transmission.
  7. Respect customer preferences: Respect customer preferences regarding messaging frequency and content. Ensure to provide opt-out options for customers who no longer want to receive messages and avoid sending irrelevant or persistent messages.
  8. Optimize your strategy: Monitor and analyze the success of your WhatsApp marketing efforts and make adjustments as needed to optimize your strategy.


For eCommerce organizations trying to reach and engage with customers in a cost-effective and efficient way, WhatsApp marketing is crucial. WhatsApp API enables companies to integrate their systems into WhatsApp and automate customer communication, which can assist in improving customer experience and managing messaging operations.


eCommerce Businesses who want to use the WhatsApp API must first apply for access to the API and then select a business solution partner, like WATI, to assist them in creating and managing their account. Once configured, businesses can utilize WhatsApp API to send and receive messages via the service and benefit from its capabilities to streamline customer interactions. Businesses may utilize WhatsApp API to generate sales and enhance Customer Experience by adhering to best practices, tracking, and analyzing their success.


Related Articles:

WhatsApp eCommerce: 7 Effective Ways To Drive Sales and Growth 

How to Build A Perfect WhatsApp eCommerce in 2022?

WhatsApp Catalog API (Step by Step Guide)

eCommerce Customer Experience: How To Scale Up Your Game


Related Pages: 

Create your eCommerce on WhatsApp with WATI

Zellbury Success Story with WATI

Pretty Ballerinas Success Story with WATI

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