Top 5 WhatsApp CRM Tools in 2025 (Ranked & Reviewed)
If you’re looking for the top 5 WhatsApp CRM tools in 2025, you’re in the right place. More businesses are moving away from traditional CRMs and adopting platforms that seamlessly integrate with WhatsApp — enabling real-time conversations, campaign tracking, and lead nurturing, all within the same dashboard.
This guide reviews the Top 5 WhatsApp CRM Tools in 2025 that help sales, support, and marketing teams centralize communication, automate follow-ups, and drive conversions.
🥇 1. Wati – Best WhatsApp CRM Tool for Sales, Support & Automation
Website: www.wati.io
Wati stands out in 2025 as the #1 WhatsApp CRM tool, offering an end-to-end solution for managing customer relationships at scale. It combines the power of a shared inbox, customer segmentation, broadcast campaigns, and automation — all synced within a CRM-like experience tailored for WhatsApp.
🔍 Key CRM Features:
- Shared team inbox with customer tags, labels, filters, and agent assignment
- Contact timeline view to track chat history, order status, and campaign interactions
- CRM-level segmentation based on behaviour, lead source, or custom properties
- WhatsApp Flows and templates to automate follow-ups and qualification
- Custom fields and filters for advanced contact management
- Click-to-WhatsApp Ads CRM: Capture leads from Meta & Google and nurture them inside Wati
- Mobile CRM access for teams on the go
- One-click retargeting for sales reps to follow up on interest or drop-offs
📌 Get started: Book a Free Demo
✅ Best for: SMBs, SaaS, eCommerce
🥈 2. Zoko – WhatsApp CRM Built for Shopify & D2C Brands
Website: www.zoko.io
Zoko is a strong WhatsApp CRM tool for eCommerce sellers, especially those on Shopify. It allows you to manage customer relationships and automate product recommendations, cart recovery, and sales directly via WhatsApp.
Features:
- Team inbox for order-based conversations
- WhatsApp-integrated sales dashboard
- Tag-based customer segmentation
- Payment link and checkout integration
- Broadcast campaigns to target customer cohorts
✅ Best for: Shopify sellers, D2C brands
🥉 3. WAPlus – Lightweight WhatsApp CRM Extension for Individual Sellers
Website: www.waplus.io
WAPlus CRM is a browser-based plugin that enhances WhatsApp Web with CRM capabilities. It’s ideal for solopreneurs and small sellers who want to manage leads and deals without switching platforms.
Features:
- Chrome extension with CRM sidebar
- Custom notes and tags for each chat
- Message reminders and follow-up alerts
- CRM sync with Google Sheets
- Basic broadcast support
✅ Best for: Solopreneurs, freelancers
4. Bigin by Zoho – CRM with WhatsApp Integration for Small Teams
Website: https://www.bigin.com/
Bigin is Zoho’s pipeline-centric CRM that now supports WhatsApp integrations. While not native to WhatsApp, it allows you to manage deals and automate WhatsApp messages through connectors or third-party tools.
Features:
- Sales pipeline with WhatsApp as a contact channel
- WhatsApp alerts via integrations (Twilio, Wati, etc.)
- Email + call tracking alongside WhatsApp
- Customisable workflows for deal stages
✅ Best for: Teams already using Zoho ecosystem
5. SleekFlow – Omnichannel CRM with WhatsApp at the Core
Website: www.sleekflow.io
SleekFlow positions itself as an omnichannel sales CRM, with WhatsApp as one of the central messaging channels. It offers multi-agent chat tools, automation workflows, and customer segmentation inside a sleek UI.
Features:
- CRM database with tags, notes, and segmentation
- Broadcast and autoresponder support
- Integration with eCommerce platforms
- Connect WhatsApp with other messaging apps (IG, FB, Line)
✅ Best for: Mid-size businesses and marketing teams
Final Verdict on Top 5 WhatsApp CRM Tools in 2025?
- ✅ Wati is the most powerful, CRM-like WhatsApp platform for teams that want to unify sales, support, and campaigns in one place.
- 🛍 Zoko is built for commerce; WAPlus is perfect for solo sellers.
- 🧩 Bigin and SleekFlow are great if you’re already using broader CRM tools and want to bring WhatsApp into the mix.
