How To Run a WhatsApp Broadcast Using Audience Segmentation

One of the primary reasons for low WhatsApp conversions is the unclarity on where customers lie in the purchase funnel. 

Without segmenting your audience intent-wise, the number of WhatsApp campaigns rarely adds up. Pushing irrelevant content without analyzing lead profiles is only going to push your customers farther away.

Decoding customer intent and interest is imperative to estimate sales. Which is why Wati WhatsApp Business API has recently launched “Segments” in the latest feature release, to re-distribute your sales outreach strategy bearing customers’ interests in mind.

Wati’s “audience segmentation” enables you to remove guesswork from your promotions/broadcast, saves time, and increases campaign efficiency with correct content distribution. Instead of sending bulk broadcasts, you can choose ready-made segments (i.e, highly engaged, at risk, Winback, or valid) to cluster consumers based on sales progress. 

Let’s understand the latest feature release in detail. 

Why is Segmentation Non-Negotiable on WhatsApp Broadcasts?

Oftentimes, sales teams blindly push leads in the system without establishing any prior connection or checking previous sales history. Manual selection usually leads to low engagement, ultimately resulting in low ROI.

With Wati.io’s Segments feature, sales teams can consolidate lead histories, identify sales stages, and initiate high-quality interactions with customers at scale. It’ll benefit them to:

Identify Slipping/Inactive Users

Categorizing audiences into segments helps identify slipping or inactive users who don’t have a lead history or background. By enabling “segments” for “less interactive customers”, you can save manual filtering efforts and discard low-intent customers from your WhatsApp broadcast campaign.

Nurture Learners/Communities

Not engaging with high-intent customers at the right time is a massive hit for sales teams. With segments, you can nurture high-quality leads, build communities, promote recent offerings, engage customers, and scale brand and customer loyalty.

Re-Engage Consumers After a Long Silence

Segments also give you headroom to sort and filter “cold or inactive leads” and revisit them to find success. Re-activating WhatsApp marketing campaigns for customers who have established prior touchpoints is way better than acquiring new ones or launching WhatsApp broadcasts from the start.

Build Better Consumer Journeys

Brand teams across different industries or sectors can leverage segments to amplify consumer experience. By projecting customer intent, you can prompt quick action or reduce cart abandonment to guide consumers and build better consumer journeys.

You can integrate Segments with ready made campaigns which categorizes customers based on past behaviour, automates content, and iterates actions. Reaching out to the right consumer at the right time is a boon for campaign success. And, all of this, without manual tiresome filtering.

Avoid Being Pushy

Marking your leads as invalid/cold/at risk beforehand can reduce the scope of scam reporting or blocking. Segments allow you to automatically filter sales-qualified leads (SQLs) to focus efforts in a specific direction. This allows you to skew your sales strategy and not give customers a hard time.

Act Based on Consumer Action

Upselling/reselling products has become a breeze with Segments. Teams can check consumer status before forwarding content, thus giving the customers what they want without shooting in the dark with broadcasts.

When your message lands, it needs to be the right message. By using segments, you ensure every expensive, high-touch message delivered has maximum potential ROI, transforming your broadcasts from spam into targeted sales accelerants.

How to Run a Successful WhatsApp Broadcast with Wati’s Prebuilt Segments

The primary barrier for SMBs and mid-market owners is the time-consuming, error-prone manual process of filtering leads. 

Wati’s solution replaces manual selection with a set of powerful, behavioral segments that instantly identify your customers’ relationship status with your brand.

Here is what each segment means and how you can run a successful WhatsApp broadcast using audience segmentations:

By using these filters, you move from blind guessing to strategic targeting in just a few clicks. This allows you to consolidate lead histories, identify sales stages automatically, and initiate high-quality interactions at scale.

Note: This feature is available on Wati’s Pro and Business plans.

Audience Segmentation Playbooks: Targeted Broadcasts for Every Business Goal

The real magic of Prebuilt Segments is how they translate into measurable, industry-specific results. Here are actionable strategies for how different businesses are leveraging Wati’s segments to drive sales and reduce churn:

Segment Your High-Value Customer Winbacks Today!

By segmenting and filtering leads into these categories, you can entice consumers to take prompt action and fine-tune your sales engagement approach better. Segments allow you to steer yourself for success in an analytical and calculated way to scale your revenue potential.

Ready to explore what Wati.io’s Segments have to offer? Start your WhatsApp Business API journey today and upgrade your workflow and peer ahead of the competition!

Learn how to use predefined segments in your WhatsApp broadcast campaigns and build ace consumer journeys to achieve maximum potential.

How to Run WhatsApp Broadcast With Audience Segmentation: Frequently Asked Questions