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Wati for Marketing
Wati for Support
Wati for Sales
eLearning
E-commerce
Marketing Agencies
Healthcare
No Code Chatbots
WhatsApp Business API
Instagram Automation
Click to WhatsApp ads
Campaigns
Team Inbox
WhatsApp Business Calling
Wati AI
Overview
Library
Agente de suporte de IA
AI on every customer conversation.
Know who's ready to buy, and what to say next.
Ask it anything about your business and get an answer in seconds. Let agents find what
you need and take action. Let AI write your replies and templates, and tell you what to
send next. And let Astra handle customer conversations end to end.
16,000+ businesses trust Wati to turn conversations into revenue
Worldwide
Served
Delivered
One AI. Built for wherever
you are in your journey.
From your first customer message to millions, Wati AI grows with you.
Never leave a customer
waiting.
-
Ask a question, get the answer in seconds
-
Every message answered, day or night
-
Campaign ideas built from your website
Same quality.
Every single time.
-
Routine questions, bookings and order updates handled
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Hot leads and waiting chats surfaced daily
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Every conversation scored, every long thread summarised
Your standards.
Your control.
-
Build and fix your agents from Claude or ChatGPT
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Test every change before a customer sees it
-
Run on the AI model your security team approved
Wati AI works in four places:
Your questions, your conversations,
your replies and your customers.
One AI, four jobs. Most teams start with one and end up using all four.
Wati AI Ask: answers about
your business, in seconds
Ask a question the way you'd say it out loud and get an answer straight away. No filtering, no exporting, no asking whoever happens to know. Ask sits at the top of every screen in Wati, so it's there when the question occurs to you.
Your activity. How last week went, who messaged you, what your busiest day was.
Your customers. Everything about a contact in one place, without scrolling through the history.
Your campaigns. How a campaign did, who opened it, who replied.
Wati AI Agents: they
find what needs you
Agents go looking through your conversations for the things you'd want to know about, and bring them to you. Customers showing buying intent. Chats still sitting without a reply. Spam clogging the queue. Each one prepares the action, then waits for you to say yes.
Leads worth your time. Contacts showing intent to buy, grouped so you can call them or send them a campaign.
Conversations going cold. Chats waiting on a human reply, flagged before the 24 hour window closes.
Noise cleared out. Spam and irrelevant chats tagged and out of your queue, once you approve it.
AI in your inbox: better
replies, approved templates,
smarter campaigns
The AI your team touches every day, inside the work they're already doing.
AI Editor. Writes the reply from the conversation, your knowledge base and your brand tone. Fixes grammar and tone in one click.
AI Translation. Translates messages both ways, so your team can answer customers writing in a language they don't speak.
AI for campaigns. Builds the audience, suggests what to send and lays out the calendar, so you're not picking a list on instinct.
Quality you can see. Every conversation scored automatically, and long threads summarised, so handovers keep their context and leads know how the team is doing without reading every chat.
Smart Handoffs Knows when a human is needed. Transfers with full context preserved.
Astra: handles customer
conversations on its own
Astra takes the conversation end to end. It answers questions, qualifies leads, books appointments and handles orders, on WhatsApp and Instagram, at 2am and on holidays. When a conversation needs a person, it hands over with the full story so far.
Answers from your own knowledge. Trained on your knowledge base and your catalog, not generic replies.
Qualifies and routes. Asks the questions your sales team would ask, then sends the lead to the right person.
Knows when to step back. Hands over to your team with full context, instead of looping the customer.
Wati MCP lets Claude or ChatGPT
run Wati for you, in plain language.
One connection. Manage your contacts, send campaigns,
pull your numbers and build your AI agents, all
by asking, from the tools your team already has open.
Your team runs WhatsApp and Instagram from the tools they already use.
Nothing leaves your account without you.
Voice AI
Clone any voice. Deploy on WhatsApp and Web. Your AI agent no
sounds exactly like your best rep, with natural pauses, warmth, and
real conversation flow.
Voice Cloning Record a short script. Astra learns your tone, rhythm, and personality. Your AI twin goes live on WhatsApp and Web in minutes.
Natural Conversations Real pauses. Natural inflection. Warmth and empathy. This isn't text-to-speech. This is voice.
Intelligence Behind the Sound Voice is the interface. Astra is the brain. It qualifies leads, books meetings, handles support, and closes, in your voice.
Multi-Language + Multi-Channel 30+ languages. WhatsApp and Web. Every timezone. 24/7. One voice, everywhere your customers are.
Supported
Latency
Available
Calls
in Minutes
Go live in days, not months
Four steps. That's all it takes.
WhatsApp or
your conversations
your customers
What makes Wati AI different
It works on the account
you already have
Wati AI reads the conversations, contacts and campaigns already in your Wati account. There's nothing separate to buy, no data to migrate and no implementation project before you see value.
You can ask it questions,
not just watch it reply
Most AI in this category talks to your customers. Ask Wati AI talks to you. It sits at the top of every screen, so a question about your business gets an answer in seconds instead of a report.
Nothing happens
without your approval
AI finds what needs attention and prepares the action. You decide what goes ahead. Campaigns send from your own verified number, on your Meta-approved templates, and every action is logged in your dashboard.
The first official WhatsApp
BSP with an MCP server
Build, change and fix your AI agents from Claude or ChatGPT, in plain language, without opening a dashboard.
One AI across WhatsApp
and Instagram
Ad clicks, DMs and chats come into the same inbox. The same AI reads across all of them, so a customer who moves between channels doesn't start from scratch.
Official Meta Business Partner
Your AI runs on the official WhatsApp Business API, on your own verified business number.
Wati AI FAQs
What is Wati AI? +
Wati AI is the AI built into Wati. It works on the conversations, contacts and campaigns already in your account, across WhatsApp and Instagram. It includes Ask Wati AI for questions about your business, AI Agents that find what needs your attention, AI built into your replies, templates and campaigns, and Astra, which handles customer conversations end to end. There is nothing separate to buy or set up.
What is Wati AI Ask? +
Ask Wati AI answers questions about your business in plain English. It reads your inbox activity, contacts, segments, templates, campaigns and credits, and it works across WhatsApp and Instagram. Ask how last week's campaign did, who messaged you today, or how to do something in Wati, and you get the answer in seconds instead of a report to filter.
What can I ask it? +
Anything about your account activity, and anything about how to use Wati. Common ones are "How did my last campaign do?", "Who messaged me recently?", "Show me everything about this contact", "Give me a digest of today" and "How do I create a segment?".
What are Wati AI Agents? +
Wati AI Agents look through your conversations for the things you'd want to know about and bring them to you. They find customers showing intent to buy, chats still waiting on a human reply, and spam clogging your queue. Each one prepares the action and shows you what it found.
Do the agents do anything without my approval? +
No. Agents find what needs attention and prepare the action, then wait. Nothing happens until you approve it.
What is the difference between Wati AI and Astra? +
Wati AI is the umbrella for all the AI in Wati. Astra is the part that talks to your customers. Everything else works for your team, inside your account.
Is Astra a chatbot? +
No. A chatbot follows a script and stops when the customer goes off it. Astra understands the context of the conversation, asks its own follow-up questions, completes the task, and hands over to your team with the full story when a person is needed.
Does Wati AI work on Instagram? +
Yes. Instagram DMs and leads from Meta ads arrive in the same inbox as your WhatsApp conversations. Ask Wati AI reads Instagram activity, and Astra replies there too.
Can Astra handle voice calls? +
Yes. Astra handles voice conversations on WhatsApp and web in 30+ languages, with end-to-end encrypted WhatsApp calls.
Can I use Wati AI if my account is new and has no conversations yet? +
Partly, and it gets better quickly. AI campaign recommendations work from your website, so you get something useful on day one. Ask and the agents work on your account data, so they become more useful as conversations come in. If you want to see the full picture before you sign up, ask us for a walkthrough on a live demo account.
Can I manage Wati from Claude or ChatGPT? +
Yes. Wati MCP is one connection that lets Claude or ChatGPT run Wati for you in plain language. Manage contacts, send campaigns using your approved templates, pull your numbers, and build, change and fix your Astra agents. It works within your existing Wati permissions, and it can only do what your account is allowed to do.
Can I use my own AI model? +
Yes, on enterprise plans. You can connect your own approved model and run Wati AI on it.
Does Wati AI replace my team? +
No. Astra handles the conversations it can and hands the rest to your team with the context preserved. Everything else works alongside your team, and every agent action waits for a person to approve it.
What is CX Score? +
CX Score automatically scores every conversation for customer experience, without sending a survey. It runs in the background on every chat, so team leads can see quality across the team without reading every conversation.
What is Conversation Summary? +
Conversation Summary condenses a long thread into a short recap, so whoever picks up the chat next knows the story in seconds. It's what stops context getting lost when a conversation moves between agents, shifts or from Astra to a person.
How long does it take to get started? +
Connecting WhatsApp to Wati takes minutes and needs no code. Ask works straight away with nothing to configure. Agents are a toggle. Building an Astra agent takes as long as it takes to describe what you want it to handle and test it properly before customers see it.
Is Wati secure? +
Wati is ISO 27001 certified and GDPR compliant, and WhatsApp messages and calls are end-to-end encrypted.