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World’s Best Brands Use Wati for WhatsApp Business API

What is WhatsApp Business API

And why do you need it?

Watch how Wati is making WhatsApp work smarter for people

WhatsApp Business API unlocks the full power of WhatsApp for brands.

Unlike the standard WhatsApp Business app, the API version allows for automation, integration with your existing business systems, and the ability to handle high-volume messaging efficiently.

What can Wati help you with?

Support

Let AI handle common queries instantly, while your team focuses on complex issues. Combine automation with the human touch to reduce ticket volumes and support costs by up to 50%.

Book a free trial
Sales

Your sales reps can keep the personal touch & broadcast at scale. Managers get full visibility across multiple rep numbers through Wati’s Team Inbox

Book a free trial
Marketing

Use chatbots and automation to engage customers at scale. Share product catalogs, recover abandoned carts, and turn every interaction into a personalised WhatsApp conversation.

Book a free trial
200M+

Monthly Messages

95%+

Open Rates

3X

More Conversions

4X

Lower CACs

How is WhatsApp Business API Different?

  • Who it’s for
  • Setup
  • Devices / Agents
  • Message volume
  • Automation
  • Integrations
  • Compliance & Templates
  • Pricing model
  • Analytics & Reporting
  • Reliability & Scale
  • Medium-to-large brands with high ticket & lead volumes
  • Verify your number once, then connect the API to the Wati dashboard or your own backend
  • Unlimited agents, work on unlimited devices
  • Built for bulk sends and handles large volumes
  • End-to-end automation, chatbots, WhatsApp flows, catalogue, webhooks, and AI features
  • Plug-and-play with CRM, analytics, payment links, ticketing, and more
  • Official BSP connection: template pre-approval, quality scoring, opt-in management
  • Meta’s conversation-based fees; pay only for what you use
  • Granular dashboards, funnel analytics, messaging insights, agent SLAs, exportable data
  • Cloud-hosted backbone with SLAs, fail-over, and dedicated support
  • Solo owners & small teams that chat manually
  • Install the free mobile/desktop app and verify your number
  • Up to 5 linked devices, but one phone remains the “primary”
  • 1-to-1 chats and broadcast lists capped at 256 contacts each
  • Quick-replies & labels only
  • None (manual copy-paste into other tools)
  • Follows WhatsApp policies; template approval happens inside the app
  • Free (data charges only)
  • Basic message counts and read receipts
  • Depends on the phone’s battery and network

How is WhatsApp Business API Different?

WhatsApp Business API

WhatsApp Business App

  • Who it’s for

    Medium-to-large brands with high ticket & lead volumes
  • Setup

    Verify your number once, then connect the API to the Wati dashboard or your own backend
  • Devices / Agents

    Unlimited agents, work on unlimited devices
  • Message volume

    Built for bulk sends and handles large volumes
  • Automation

    End-to-end automation, chatbots, WhatsApp flows, catalogue, webhooks, and AI features 
  • Integrations

    Plug-and-play with CRM, analytics, payment links, ticketing, and more
  • Compliance & Templates

    Official BSP connection: template pre-approval, quality scoring, opt-in management
  • Pricing model

    Meta’s conversation-based fees; pay only for what you use
  • Analytics & Reporting

    Granular dashboards, funnel analytics, messaging insights, agent SLAs, exportable data
  • Reliability & Scale

    Cloud-hosted backbone with SLAs, fail-over, and dedicated support
  • Who it’s for

    Solo owners & small teams that chat manually
  • Setup

    Install the free mobile/desktop app and verify your number
  • Devices / Agents

    Up to 5 linked devices, but one phone remains the “primary”
  • Message volume

    1-to-1 chats and broadcast lists capped at 256 contacts each
  • Automation

    Quick-replies & labels only
  • Integrations

    None (manual copy-paste into other tools)
  • Compliance & Templates

    Follows WhatsApp policies; template approval happens inside the app
  • Pricing model

    Free (data charges only)
  • Analytics & Reporting

    Basic message counts and read receipts
  • Reliability & Scale

    Depends on the phone’s battery and network

How to get started with Wati’s WhatsApp
Business API provider

1Get Wati

Sign up for a free 14-day trial — no credit card needed. Choose a plan that fits your business size, from startups to enterprise teams.

2 Set up your Wati
account

Complete a few prerequisites — verify your Meta Business account, have your website and phone number ready.

3Launch your campaigns

Send bulk broadcasts, automate replies, qualify leads, and track performance — all from one dashboard. Your first campaign can go live in under 10 minutes

All the features you need, all in one place

Click to WhatsApp Ads

Click to WhatsApp Ads

Turn ad clicks into revenue-driving conversations by capturing verified leads from Meta and Google, engaging them instantly, and sending conversion signals back to improve ad targeting and ROAS.

Broadcast & Bulk Messages

Drive higher engagement than email & SMS. Reach thousands instantly with ready-to-use message templates across different languages.

Broadcast & Bulk Messages
Whatsapp flow

WhatsApp Flows

Effortlessly capture customer interests with WhatsApp flows. Create frictionless surveys, interactive experiences, and registrations to collect customer preferences, enabling targeted promotions and personalized engagement.

WhatsApp Catalog

Let people browse, ask and buy, right inside WhatsApp. Use your catalog to highlight offers, share updates and keep customers coming back.

WhatsApp Catalog
No code Chatbot

No-code Chatbot

Build flows in minutes, not hours. Answer FAQs, guide purchases, or route chats, all while staying available 24/7 across marketing, support, and sales.

Integrate with Your MarTech Stack Easily

Plug into your existing workflow

16,000+ customers across 180+ countries love Wati

InvestAI got 30x more responses than traditional emails using Wati

30x

Improved
Response Rates

50%

Enhanced customer
satisfaction

How Bowaba Delivers 11X ROAS for Clients with Wati's Click-to-WhatsApp Ads Solution

15%

Reduction in
Cost Per Lead

20%

Increase in Sales-
Qualified Leads

How Hunar.ai is Transforming Frontline Staff Engagement AI, WhatsApp, and Wati

90%

reduction in time wasted
on uninterested
candidates

100%

Of hiring volume flows
through WhatsApp

Wati helped Zellbury achieve an impressive 87% customer satisfaction rate on support!

78%

Conversations via
WhatsApp

87%

Customer
satisfaction rate

Guides to Help You Get More from WhatsApp

  • Blogs

    How AI Chatbots Can Save Your Sanity (And Your Customers)?

    Read more
  • Blogs

    Google Sheet Integration for WhatsApp: Send Messages Directly from Google…

    Read more
  • Blogs

    WhatsApp for Customer Service: Techniques + Examples [2025] 

    Read more
  • Blogs

    How to Send a Link in WhatsApp + Advanced Tips

    Read more
  • Blogs

    What is Instagram Automation? A Beginner’s Guide to Streamlining Your DMs

    Read more
  • Blogs

    WhatsApp Bulk Message: How to Send 1000 Bulk Messages on WhatsApp?

    Read more
Ready to use WhatsApp Business API with Wati?

Explore on your own or book a quick walkthrough with our team.