Ashwin Suthanthiraraj

About Ashwin

Ashwin is a content marketer at Wati. He writes content that shows businesses how to talk to customers on WhatsApp for marketing, sales, and support. A lifelong storyteller, he’s always looking for fresh ways to make complex ideas simple. In his free time, he enjoys travelling, cooking new food, or playing with his dog.

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Recent posts from Ashwin

Diagram showing incoming WhatsApp conversations being distributed to three different agents using a shared routing flow.

Scaling WhatsApp API Infrastructure: Multi Agent, Multi-Team & Multi-Country Guide (2026)

This guide explains how a multi-agent WhatsApp setup works across agents, teams, and countries, and how the right structure prevents...

Illustration showing a mobile shopping catalog experience with products listed and a prompt to browse items inside a chat interface

WhatsApp API for Ecommerce: A Practical, High-Impact Guide for Acquisition, Support, and Retention

The WhatsApp API for ecommerce helps brands turn conversations into conversions through faster replies, automation, AI support, and personalised customer...

whatsapp for saas

Sales Funnel Automation for Startups: A Practical WhatsApp Framework

Startups move fast, but their conversations often fall behind. This guide shows how to use the WhatsApp Business API to...

Banner with the title ‘Your Guide to WhatsApp Business API Access’ alongside an illustration of a phone showing a confirmation message for API access.

WhatsApp API Access: Requirements and Setup Guide

Learn everything you need to get WhatsApp API Access for your business. This guide covers the requirements, verification steps, phone...

A phone mockup showing a WhatsApp message flow with an introductory video for an online class.

WhatsApp Video Message Guide: How to Send, Broadcast, and Automate Video on WhatsApp?

WhatsApp video messages help users understand your product faster. This guide shows you how to send, broadcast, and automate video...

A man in a blue blazer looking at his phone while a dotted journey path illustration appears behind him, highlighting the idea of seeing the full customer journey in one place.

How Customer Journey Analytics Improves Every Sales Touchpoint?

Customer journey analytics shows how users move across channels like web, ads, WhatsApp, and email. It helps you identify friction,...

A banner showing the Wati logo and the text “How Gemini 3 drives Wati’s New AI Capabilities?” on a soft gradient background with small star-like accents.

The Role of Gemini 3.0 in Wati’s New AI Capabilities

Wati uses Gemini 3 to deliver clearer translations, faster summaries, natural voice calls, and autonomous AI Agents on WhatsApp. The...

100% message delivery with Wati’s SMS marketing solutions

How to Get 100% Delivery Rates on Your Blended Messaging Broadcast Campaigns?

You launch a big campaign. The team is excited, the creative looks great, and your audience is ready. But when...

SMS Marketing Tools vs WhatsApp Broadcasts: When to Use Each for Maximum Impact?

Businesses today can’t rely on just one channel to reach customers. While WhatsApp has become a favourite for conversational marketing,...