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Do you run a business via a WhatsApp Business account?
Is Instagram an active acquisition & engagement channel for your business?
If the answer to both the questions is a ‘yes’, then you should add a WhatsApp Link On your Instagram bio to convert Instagram link clicks into WhatsApp conversations.
In this tutorial, you’ll learn how to add WhatsApp Links to the Instagram bio of your business handle.
These steps will be involved to add a WhatsApp link to the IG profile-
Step 1: Create A WhatsApp Chat Link.
Step 2: Add WhatsApp Link to Instagram profile and stories.
Step 3: Add a WhatsApp action button on the IG profile.
Table of Contents
How To Create A WhatsApp Click To Chat Link?
You can use the free WhatsApp Link Generator tool To create a click-to-chat link for your WhatsApp account.
You can also create click-to-chat links using the below method-
Use https://wa.me/<number> where the <number> is your WhatsApp Business account number with ISD code. Omit any special characters, zeroes, brackets, or dashes when adding the WhatsApp number in the international format.
Some examples:
Use: https://wa.me/1XXXXXXXXXX
Don’t use: https://wa.me/+001-(XXX)XXXXXXX
If you want to create your link with a pre-filled message-
The pre-filled message will automatically appear in the text field of a chat.
You should use
https://wa.me/whatsappphonenumber?text=urlencodedtext
where whatsappphonenumber is a full phone number in international format and urlencodedtext is the URL-encoded pre-filled message.
An Example:
https://wa.me/1XXXXXXXXXX?text=I’m%20interested%20in%20your%20car%20for%20sale
Now, you can share this link with anyone to start a conversation with your WhatsApp Business account.
How To Add WhatsApp To Instagram Profile Bio & Stories
To put a WhatsApp Link on your Instagram account, you need to have an Instagram professional account & a WhatsApp Business account.
Now, follow the steps below on the Instagram Web account-
- Copy the WhatsApp click-to-chat link you created for your WhatsApp Business account.
- Go to Instagram Profile -> Edit Profile -> Website.
- Paste the link inside the ‘Website’ field.
- Click On Submit/Save.
You can follow similar steps on Instagram’s Android & iOS apps to add a WhatsApp link to Instagram.
Adding a WhatsApp Link to the IG bio is considered good practice in WhatsApp Marketing.
Link your WhatsApp Business with your Instagram account-
- Open your business IG profile in the Instagram app.
- Go To Edit Profile -> Contact Options.
- Select WhatsApp Business Number.
- Verify your WhatsApp Business account with an OTP.
In this easy way, you can link a WhatsApp Business account to Instagram.
Once IG verifies your WhatsApp Business number, ‘WhatsApp’ will be visible as a button on your Instagram professional profile.
Note: WhatsApp Business API users can’t add ‘WhatsApp’ as an action button on Instagram. You can always add a WhatsApp link to your Instagram bio instead.
You can easily insert the same click-to-chat WhatsApp link to IG stories & highlights.
Want To Automate WhatsApp Conversations At Scale?
You may need to reply to a lot of conversations on WhatsApp Business once you add & share your WhatsApp Business account chat links across various platforms including Instagram, Web & Facebook groups.
With WATI, you can automate most of your business conversations using a WhatsApp chatbot & setting up auto-replies on WhatsApp.
WATI helps you reply to conversations at scale & you can launch WhatsApp broadcast campaigns to up to 100K* users in a single click.
