The 20 Best WhatsApp Tools to Explore in 2025

Running a business on WhatsApp feels exciting at first, but the challenges start piling up quickly.
Your team gets buried under endless customer messages, follow-ups slip through the cracks, and scaling beyond a few chats a day seems impossible.

This is where WhatsApp tools make a difference. They are not just add-ons, but built with features that help your business.

In this guide, we will explore the 20 best WhatsApp tools available today. If you are serious about turning WhatsApp into a growth channel, you will see why this guide is for you.

What are WhatsApp Tools?

WhatsApp tools are API platforms that extend the basic WhatsApp app into a business-ready solution. Instead of handling chats one by one on a single phone, these tools give you the structure to manage conversations at high volume.

With the right WhatsApp tool, you can:

• Automate replies to FAQs and routine queries.
  
• Send targeted broadcasts that actually reach customers.
  
• Give your sales and support teams a shared inbox to avoid missed leads.
  
• Connect WhatsApp to your CRM or online store.
  
• Measure campaign and conversation performance in real time

In short, WhatsApp tools help business owners move from simply chatting with customers to building a reliable system that drives sales, support, and long-term loyalty.

The Evolution of WhatsApp Tools: From Personal Chat to Business Powerhouse

WhatsApp began as a personal messaging app created for people to stay in touch, before evolving to support business communication.

As consumer habits shifted from offline to online, more people preferred talking to brands on WhatsApp the same way they chatted with friends and family. Small and medium businesses were among the first to adopt WhatsApp for answering queries, confirming orders, and providing support. 

But as conversations grew, it became clear that the app lacked the advanced features needed to manage high volumes effectively. Nearly a decade after WhatsApp’s original launch, the WhatsApp Business App was introduced.

It gave SMBs features like business profiles, quick replies, and basic automation. This worked well for solo entrepreneurs and local shops, but larger teams and growing brands still found themselves limited.

That is where the WhatsApp Business API changed everything. Unlike the WhatsApp business app, the API was designed for high-level operations. It opened the door for an entire ecosystem of  tools that can integrate with WhatsApp:

• Automate customer conversations with chatbots and AI agents.
  
• Run targeted campaigns and retargeting flows.
  
• Sync WhatsApp with CRMs and eCommerce platforms.
  
• Track performance with dashboards and analytics.
  
• Manage large teams with shared inboxes and role-based access.

Over the past decade, WhatsApp, together with Meta’s introduction of the WhatsApp Business App and API, has evolved from a personal chat app into a powerful business communication platform.

The 20 Best WhatsApp Tools to Explore in 2025

Here’s a curated list of the top WhatsApp tools every business should know. To make it easier, we have grouped them into categories so you can quickly identify which tools fit your goals, whether that is automation, marketing, sales, or customer support.

1. Wati (Best All-in-One WhatsApp Business Platform)

If you are looking for a WhatsApp tool that serves all of your sales, marketing, and support requirements, Wati should be your first stop.
Built on the official WhatsApp Business API, Wati is designed to help businesses of every size automate conversations and engage with customers.

Unlike standalone WhatsApp tools that focus on one feature, Wati brings everything under one roof.

Key Features:

• Drag-and-drop no-code chatbot builder to automate FAQs and lead qualification without coding
  
• AI Agent for human-like replies that go beyond scripted bots and adapt to customer intent
  
• Bulk broadcasts with high deliverability so you can reach thousands of customers at once without risking blocks
  
• Cash on Delivery (COD) order verification that reduces returns and fraud for eCommerce brands
  
• Advanced analytics dashboards to measure campaign performance and agent productivity
  

Seamless integrations with Shopify, HubSpot, Zoho, and other CRMs and eCommerce platforms.

Customer Engagement and Automation Tools

2. Twilio

Twilio is a developer-first communication API that lets businesses build completely custom WhatsApp workflows. Its strength lies in flexibility. Developers can use Twilio’s APIs to create personalized journeys such as appointment reminders, transactional updates, or interactive notifications.

It also supports two-factor authentication (2FA), delivery tracking, and order confirmations.

3. 360Dialog

360Dialog is used by agencies, SaaS companies, and brands to manage WhatsApp communication.

The platform acts as a backend enabler for WhatsApp solutions and provides support and infrastructure for multiple accounts.

4. Respond.io

Respond.io offers a multi-channel inbox that brings WhatsApp, Messenger, Telegram, and Line. Its automation rules allow teams to route conversations to the right agents, set up auto-replies, and track response times.

Managers can monitor team performance through analytics, while agents can send out template-based responses. 

5. Freshchat (Freshworks)

Freshchat integrates WhatsApp into the Freshworks suite.

Businesses using Freshdesk or Freshsales can manage WhatsApp conversations alongside tickets and CRM records.

Marketing & Campaign Tools

6. WA Web Plus

WA Web Plus is a browser extension that enhances WhatsApp Web with extra features that are not available in the standard version. 

You can schedule messages, export contact data to CRM systems, blur chat screens for privacy, and even set up automated replies. 

7. Brevo

Brevo is a marketing platform that offers email and WhatsApp marketing features. It was formerly known as Sendinblue.

For example, you can send an email newsletter to announce a new product, then follow up with a WhatsApp reminder. 

8. Zoko

Zoko is built for Shopify stores. It enables you to send product catalogs, run WhatsApp marketing campaigns, and manage payments and checkout within the app. 

Zoko also offers features such as abandoned cart reminders, order confirmations, and upsell messages.

9. Interakt

Interakt offers features like broadcasts, basic automation, and integrations with Shopify, WooCommerce, and other platforms. 

However, if you are comparing Interakt with Wati, here’s a detailed breakdown.

10. Whapi.Cloud

Whapi.Cloud offers an API service for programmatic WhatsApp messaging. It allows developers and SaaS platforms to integrate WhatsApp into their own applications and workflows.

With Whapi.Cloud, businesses can integrate WhatsApp into their own apps, CRMs, or backend systems to create and run automated notifications, order tracking, or customer service flows.

Sales & CRM Integrations

11. Zoho CRM for WhatsApp

Zoho CRM integrates WhatsApp into its dashboard, enabling sales teams to manage leads and log communication within the CRM.

Conversations are logged automatically, so teams can maintain records of interactions while managing their pipeline.

12. HubSpot WhatsApp Integration

HubSpot integration ensures WhatsApp chats flow directly into HubSpot CRM, where they can trigger workflows, tasks, or campaigns. 

For example, a WhatsApp inquiry can automatically create a new contact, assign it to a sales rep, and add it to a nurture sequence. 

13. Picky Assist

Picky Assist acts as a bridge between WhatsApp and other business systems. It connects with CRMs, ERPs, billing platforms, and even custom applications. 

This allows you to configure workflows such as sending an invoice after a WhatsApp confirmation or logging a service request into your ticketing tool.

14. Lime Connect (Formerly Userlike)

Lime Connect is a live chat software that adds WhatsApp to its customer communication suite. 

Customers can begin a conversation on a website and continue on WhatsApp without losing context.

15. Trengo

Trengo provides a shared inbox that supports WhatsApp Business API, email, Messenger, and other channels in one interface. Teams can assign conversations, leave internal notes, and track ticket progress without confusion. 

This setup is typically used by organizations that need multiple agents to collaborate on customer communication.

Analytics & Reporting

16. Gupshup

Gupshup is a conversational messaging platform that supports WhatsApp Business API along with other channels. Beyond automation, it provides campaign analytics that allow businesses to track delivery, engagement, and conversions.

Businesses use Gupshup to manage communication workflows and monitor performance.

17. CM.com

CM.com offers features such as delivery reports, engagement tracking, and integration with payment flows. 

CM.com also supports secure payment and customer verification flows.

18. MessageBird

MessageBird is a communication platform that supports WhatsApp, SMS, email, and voice. It provides reporting features to track campaigns and monitor agent performance.

For businesses that operate across multiple markets, MessageBird allows them to monitor customer interactions worldwide.

AI-Powered Enhancements

19. BotPenguin

BotPenguin is a no-code chatbot builder that uses AI to automate WhatsApp conversations. With its drag-and-drop interface, businesses can create conversational flows to qualify leads, handle FAQs, and guide customers through the decision-making process.

It also supports multi-channel automation, so businesses can extend their bots to other platforms. 

20. Tellephant

Lastly, Tellephant is another WhatsApp marketing platform built to help businesses run automated campaigns. It enables audience targeting, personalized message flows, and campaign tracking. 

Growing brands use Tellephant to send promotions, collect feedback, and re-engage with inactive customers.

WhatsApp Tools in Action: Real-World Examples

The true power of WhatsApp tools is best seen through real results. Here are five examples across industries where businesses transformed their operations with the right setup.

E-commerce: Printcious Boosts Revenue by 300%

Printcious, a B2B merchandise and custom printing provider in Malaysia, struggled with long response times and inconsistent customer communication. Using Wati, they automated quotations, standardized replies, and gained visibility into team performance.

Response times dropped from 3 hours to 3 seconds, closing rates increased from 10% to 25–30%, and overall revenue grew by 300%.

Food and FMCG: Heritage Foods Digitises Subscriptions

Heritage Foods, one of India’s largest dairy brands, shifted its entire product subscription and ordering model to WhatsApp with Wati. Customers can now discover products, place recurring milk and grocery orders, and manage subscriptions directly in chat.

Dynamic catalogs auto-load city-specific SKUs, and WhatsApp campaigns deliver 5× higher visibility than SMS or email. The result: 2x higher order conversions, improved retention, and a seamless customer experience without app downloads.

Healthcare: Rockethealth Cuts Response Time by 97%

Rockethealth, a digital healthcare platform, turned to Wati to streamline patient communications and manage over 25,000 monthly chats. With automated workflows and Google Sheets integration, appointment reminders and campaigns now run seamlessly, saving hours of manual work. 

Response times dropped from several hours to under 10 seconds, improving patient experience and freeing up staff to focus on direct care.

How to Choose the Right WhatsApp Tool for Your Business Stage?

Not every business needs to invest the same amount in WhatsApp tools. The best choice depends on your current growth stage.

Future of WhatsApp Tools: AI and Beyond

The next wave of WhatsApp tools is already taking shape, and it goes far beyond simple chatbots or broadcast campaigns.

Shift from bots to AI agents

Basic rule-based chatbots are giving way to AI-powered agents that can understand context, intent, and customer emotions. 

These agents are not limited to scripted responses. They can learn from past conversations, adapt to customer behavior, and deliver truly human-like interactions.

Introducing Astra

At Wati, we have built Astra, our AI Agent designed to go beyond chatbots. Astra can handle customer queries with context, personalize recommendations, and ensure conversations feel natural. It is built for businesses that want to grow without losing the human touch.

The future of WhatsApp is not just about messaging faster. It is about building smarter, more meaningful conversations that strengthen customer relationships.

Final Thoughts

The right WhatsApp tools can do more than simplify communication. They can completely transform the way your business connects with customers, nurtures leads, and delivers support. Whether you are looking for automation to reduce manual workload, campaign tools to reach more people, analytics to measure performance, or AI agents to personalize conversations, the options are plentiful.

If you are serious about scaling, start with Wati, the number one WhatsApp Business tool in 2025. With chatbots, broadcasts, CRM integrations, and AI-powered agents like Astra, Wati gives you everything you need to turn conversations into conversions.

Book a free demo with Wati today and see how WhatsApp can become your most powerful business channel.

FAQs on WhatsApp Tools

Q1. What is the best WhatsApp tool for business?
Wati, because it combines automation, broadcasts, AI agents, and CRM integrations in one platform, making it suitable for businesses at any stage.

Q2. Can WhatsApp tools send bulk messages?
Yes. With official API-based tools like Wati or 360dialog, you can send bulk or broadcast messages that comply with WhatsApp’s policies and maintain high deliverability.

Q3. Are WhatsApp tools free?
Some tools offer free trials or limited features, but advanced business-grade tools usually require a paid plan. The investment pays off in scalability, compliance, and reliability.

Q4. What is the difference between WhatsApp Business App and WhatsApp API tools?
The WhatsApp Business App is designed for small businesses with a limited number of chats. WhatsApp API tools like Wati are built for growing SMBs and enterprises that need automation, team management, and advanced integrations to scale sales, support, and marketing.