If you are weighing Wati vs Respond.io to manage your WhatsApp conversations and grow sales managing conversations across channels, you are comparing two of the most established platforms in the conve
Krithika M
About Krithika
Krithika M is a Content Marketing Expert with 6+ years of experience helping B2B SaaS brands grow through content that actually moves the needle. She specialises in content strategy, SEO and AI search optimisation, owning the full content lifecycle from ideation and execution through to performance optimisation, with a clear focus on organic lead generation and pipeline impact. Her work spans long-form writing, landing pages, pillar-cluster content architecture, and conversion-focused messaging across the buyer journey. She builds content systems that are optimised not just for traditional search, but for how people find answers today, through AI search surfaces and beyond. She tracks content back to revenue, not just traffic. For Krithika, good content isn't just well-written. It's well-placed, well-timed, and tied to something real.
Recent posts from Krithika
Compare 13 omnichannel marketing platforms for 2026, including their key features, AI capabilities, pricing, and best-fit use cases.
Diwali can put a sudden strain on WhatsApp support teams as customer questions, onboarding requests, and issue reports pile up. Wati AI Copilot helps teams handle more conversations without adding headcount through smart reply suggestions, AI Editor, chat summaries, live translation, and AI CX Score. This guide covers how to roll out Copilot before the festive rush, measure its impact, and avoid common scaling mistakes.
Sync Shopify orders with WhatsApp using MCP to automate order confirmations, shipping updates, and other customer notifications. This guide walks through the six-step setup, from Shopify webhooks and order data mapping to approved templates, message delivery, and duplicate-send prevention, with key security and compliance considerations along the way.
Run WhatsApp campaigns directly from an AI chat interface with Wati MCP. Select contacts or segments, choose approved templates, review campaign details, confirm the send, and track delivery, read, and reply data without switching between multiple tools. The guide also covers WhatsApp opt-in requirements, the 24-hour messaging window, permissions, and safeguards for keeping AI-driven campaigns controlled.
Build WhatsApp onboarding sequences that are easier to manage with MCP and AI agents. Wati MCP lets you create and update contacts, check segments, review conversations, select approved templates, and confirm sends through a conversational workflow. This guide walks you through the six-step process while covering opt-ins, WhatsApp messaging rules, automation, and when to use MCP versus Sequences and Drip Campaigns.
Multiple AI agents can use the same MCP server at once, but shared data can create race conditions. Learn how to safely handle concurrent requests, state, updates, and retries.
Looking for free AI chat for WhatsApp? The options range from Meta AI and ChatGPT to free-tier business chatbots, but each comes with different limits and restrictions. Here’s what’s genuinely free in 2026, what businesses can actually use, and where the costs start.
Unofficial bulk senders can get your WhatsApp number banned. Compare 17 official WhatsApp bulk message sender software options, with features, pricing, and compliance checks to help you choose.
Learn how an Instagram FAQ chatbot works, which questions to automate, and how to set one up in Wati without code, from your first button template to a live keyword rule.
Page 1 of 8 (73 posts)