Introducing Coexistence: Scale on WhatsApp Without Missing a Beat

What if we told you… you could have your cake and eat it too? 🍰
With WhatsApp Coexistence, you no longer have to choose between using the WhatsApp Business App and scaling with Wati’s Cloud API tools. You can do both — without losing data or conversations.

Let’s dive in.

What’s WhatsApp Coexistence and Why It Matters?

In the past, if you wanted to scale with WhatsApp Cloud API, you had to wave goodbye to your WhatsApp Business App.
That meant starting fresh — losing all your customer conversations, facing downtime, and frankly, going through a lot more hassle than necessary.

Not cool.

But now, with Meta’s WhatsApp Coexistence solution (available through Wati), you can use the WhatsApp Business App and Cloud API at the same time — on the same number, without losing a thing.

It’s like upgrading your home without having to move out.

Why This Changes Everything?

With WhatsApp Coexistence, you get the best of both worlds:

• Keep chatting 1:1 with customers on your WhatsApp Business App or Wati ✅
  
• Scale your business using Wati’s automation, CRM integration, and broadcasting tools ✅
  
• Sync conversations automatically into Wati’s Team Inbox ✅
  
• Keep your customer history, contacts, and momentum going strong ✅
  

No friction. No downtime. No awkward “Sorry, we lost your message” moments.
Just business as usual — but bigger, better, faster.

Coexistence is Made for Whom?

1. Sales Teams Who Close Deals Over Chat

You know those high-end products where buying feels more like a conversation than a checkout page?
Our customers sell homes, cars, education packages — you name it — live on WhatsApp to build trust and nurture prospects. They need conversations, trust, and the human touch.

Before Coexistence:

• They could only respond, not start new chats using Cloud API.
• They had to give up their precious chat history when switching.

Now, with Coexistence:

• Sales reps can start new conversations anytime from the WhatsApp Business App.
• All chats sync back into Wati, so nothing gets lost.
• Plus, they can still broadcast messages to hundreds (or thousands!) of leads from Wati. 👉 Managers get full visibility across multiple rep numbers through Wati’s Team Inbox

More chats = more deals = more happy dances. 🕺

2. 📣 Marketing Teams Running Festival Campaigns

Festivals, sales season, end-of-year offers — they’re big moments for your brand. And you don’t want to be limited by the app.

Before Coexistence:

• Broadcasts were capped and had to be done manually
• Personalization was limited
• You risked hitting a wall just when customer interest peaked

Now, with Coexistence:

• You can keep the familiarity of the Business App
• But now unlock the ability to send beautifully timed, large-scale campaigns via Wati
• Segment contacts, automate flows, and even run A/B tests to see what works best
  

From Diwali discounts to Christmas cheer — Coexistence means you can send more, do more, and convert more.

3. SMBs Who Just Want to Grow

Maybe you’re a lean team, a solo founder, or a small business owner who’s been using the WhatsApp Business App to talk to customers and run things manually. It’s familiar, it works — but now, you’re ready to scale.

The only problem? Switching to the Cloud API felt like jumping off a cliff.

Before Coexistence:

• Until now, you had to choose between sticking with the Business App or upgrading to Wati.
• As a result, connecting your number to Wati meant losing all your existing chat history.
• Some users even hit roadblocks during onboarding because their number was already tied to the app.
• You hesitated to grow because starting over felt risky.
  

Now, with Coexistence:

• You can keep using the Business App just like before
• Your number, contacts, and conversations stay intact.
• You can plug into Wati to unlock bulk messaging, automation, analytics, and CRM tools.
• You scale on your terms without any disruption to how you already work.
  

It’s the smart, stress-free way to grow your business without starting from scratch.

How to Set Up the Coexistence Feature

Getting started with Coexistence is super simple — no tech headaches, just a few clicks.

Here’s how to do it:

1. Log in to your Wati  account
   Head over to wati.io and sign in to your Wati dashboard to begin the setup.
   
2. Log in to your Facebook Business account
   Use the same Facebook profile that’s already connected to your WhatsApp Business App. 

3. Begin the Wati onboarding process
   
4. When prompted to select your setup, choose the first option:
   “Connect your existing WhatsApp Business app”

This tells Meta that you want to link your current number to Wati without losing access to the app.

4. Follow the remaining steps and complete verification.

That’s it. From here on, you’ll have full access to both platforms. You can continue using your WhatsApp Business App while also enjoying all the automation, broadcasts, and team collaboration features that Wati offers.

Wati + Coexistence = A Power Combo You’ll Love

At Wati, we believe businesses shouldn’t have to choose between scaling up and staying connected to customers.
With Coexistence, you can do both — and do it better.

• Keep the WhatsApp app you already know and love
• Add Wati’s powerful automation, CRM, and broadcast tools
• Grow without skipping a beat

Ready to See It in Action?

So whether you’re a solo founder, a growing sales team, or a buzzing marketing squad, Coexistence is your shortcut to scale without stress.

👉 Curious how it would work for your business? Book a free demo and we’ll walk you through it.

Or just want to explore more at your own pace?
👉 Learn how Wati helps sales teams win on WhatsApp
👉 Explore our Pay-As-You-Go plan with Coexistence