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Apr 5, 2026
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Learn how to set up WhatsApp Business Web, advantages, applications and key differences to ensure seamless marketing collaboration in 2026.
Oct 14, 2025
Learn how to send bulk WhatsApp messages in 2026 using free and paid methods. Discover the best tools, limits, and tips for effective mass messaging.
Oct 9, 2025
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Diwali is India's biggest shopping season, and its reach extends far beyond India. For SMBs and SaaS brands, winning it takes more than a festive banner or discount code, it requires a channel customers already use every day, and an infrastructure that can handle the surge. This guide covers 9 proven WhatsApp strategies, from account prep and diaspora targeting to segmentation, AI agents, and cart-recovery drips, to help you turn festive traffic into real conversions.
Aug 21, 2026
Diwali can bring a sharp rise in customer calls, putting pressure on support teams that may not have the capacity to scale quickly. Wati’s Astra AI Agent helps handle voice and text conversations in 30+ languages, while WhatsApp Calling lets teams follow up with customers directly from the same chat. This guide covers multilingual voice support, branded AI voices, call recording, CRM syncing, and how to prepare and test your voice agent before the festive rush.
Aug 21, 2026
Diwali can put a sudden strain on WhatsApp support teams as customer questions, onboarding requests, and issue reports pile up. Wati AI Copilot helps teams handle more conversations without adding headcount through smart reply suggestions, AI Editor, chat summaries, live translation, and AI CX Score. This guide covers how to roll out Copilot before the festive rush, measure its impact, and avoid common scaling mistakes.
Aug 21, 2026
Plan your 2026 Diwali WhatsApp campaigns with the right send times, a three-part festive sequence, and practical B2B scheduling tips.
Aug 21, 2026
Use Wati MCP to support customers across languages by routing each contact to the right WhatsApp template variant. This guide covers template localization, language and locale mapping, MCP setup, testing, translation limits, and best practices for adapting tone, dates, currencies, and other details for different markets.
Aug 21, 2026
Sync Shopify orders with WhatsApp using MCP to automate order confirmations, shipping updates, and other customer notifications. This guide walks through the six-step setup, from Shopify webhooks and order data mapping to approved templates, message delivery, and duplicate-send prevention, with key security and compliance considerations along the way.
Aug 21, 2026
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Product Updates
Diwali can put a sudden strain on WhatsApp support teams as customer questions, onboarding requests, and issue reports pile up. Wati AI Copilot helps teams handle more conversations without adding headcount through smart reply suggestions, AI Editor, chat summaries, live translation, and AI CX Score. This guide covers how to roll out Copilot before the festive rush, measure its impact, and avoid common scaling mistakes.
Learn how to connect Wati MCP Server to Claude or ChatGPT using OAuth. Set up the right server, manage WhatsApp data, and build AI agents.
Plan your 2026 Diwali WhatsApp campaigns with the right send times, a three-part festive sequence, and practical B2B scheduling tips.
Marketing
Use Wati MCP to support customers across languages by routing each contact to the right WhatsApp template variant. This guide covers template localization, language and locale mapping, MCP setup, testing, translation limits, and best practices for adapting tone, dates, currencies, and other details for different markets.
Sync Shopify orders with WhatsApp using MCP to automate order confirmations, shipping updates, and other customer notifications. This guide walks through the six-step setup, from Shopify webhooks and order data mapping to approved templates, message delivery, and duplicate-send prevention, with key security and compliance considerations along the way.
Build WhatsApp onboarding sequences that are easier to manage with MCP and AI agents. Wati MCP lets you create and update contacts, check segments, review conversations, select approved templates, and confirm sends through a conversational workflow. This guide walks you through the six-step process while covering opt-ins, WhatsApp messaging rules, automation, and when to use MCP versus Sequences and Drip Campaigns.
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