40 Indian Festival Templates for WhatsApp: Diwali, Holi, Eid, Christmas & More

India runs on festivals. Every few weeks, there’s a reason to celebrate, decorate, gift, and connect. 

If you’re a business, that also means there’s always a reason to reach out to your customers in a way that actually feels good.

Most businesses either miss the moment entirely or send something so generic it barely registers. 

A carefully written WhatsApp message during a festival lands differently. It’s personal, timely, and shows your customers that you care about the same things they do.

We’ve put together a full set of Indian festival templates for WhatsApp covering all the big ones. Diwali, Holi, Eid, Christmas, Raksha Bandhan, and more. 

Festive wishes, sale announcements, offers, you name it.

Pick what works for you, customize it for your brand, and make every festival count in 2026. 

Diwali WhatsApp Message Templates 

Diwali is the biggest shopping season in India. Customers are actively looking to buy, gift, and celebrate, making it the perfect time to show up in their WhatsApp inboxes with something meaningful. 

Whether you want to send warm wishes, announce your festive sale, or drop your new collection. 

Here are some ready-to-use Diwali WhatsApp message templates to get you started.

1. Diwali Sale Template 

Hey [Name]!  Diwali is here, and so are our biggest deals of the year! 🪔 Shop [Product/Category] and get [X]% off. Offer valid till [Date]. Tap below to explore.  [Link]

2. Diwali Mega Sale Template

Our Diwali Mega Sale is LIVE, [Customer Name]! ✨  Up to [X]% off on everything. Free shipping on orders above [Amount].  Don’t wait, the festive deals won’t last long! [Grab the Deal]

3. Diwali Sale Alert Template

Heads up, [Customer Name]!  Our Diwali Sale goes live on [Date]. 🎆  Be the first to shop our festive collection and grab the best deals before they’re gone. [Set a Reminder]

4. Diwali Wishes Template 

Wishing you and your family a Diwali filled with joy, light, and prosperity. 🪔  From all of us at [Company Name], Shubh Deepawali!

5. Diwali Collection Launch Update 

Our festive collection is finally here! 🛍️  Explore handpicked [Products] curated just for Diwali. Shop now and make this celebration extra special. [Explore Collection]

Holi WhatsApp Message Templates 

Holi is one of those festivals that brings out pure joy. It’s vibrant, fun, and celebrated across the country with equal enthusiasm. 

For businesses, it’s a great opportunity to send colorful, upbeat messages that match the energy of the festival. 

Below are some ready-to-use Holi WhatsApp message templates for wishes, offers, and more.

6. Holi Wishes Template 

Wishing you a Holi as bright and colorful as your dreams! 🎨  May this festival fill your life with happiness, love, and loads of good vibes.  Happy Holi from all of us at [Company Name]! 🌈

7. Holi Offer Template 

Rang Barse and so do the savings! 🎉  This Holi, enjoy [X]% off on [Product/Category]. Offer valid till [Date].  Come celebrate with us! [Claim Your Offer]

8. Holi General Shopping Template 

This Holi, treat yourself and your loved ones! 🌈  Shop our festive range of [Products] and get free shipping on all orders above [Amount].  Happy shopping and Happy Holi! 🎉 [Browse Now]

Raksha Bandhan WhatsApp Message Templates 

Raksha Bandhan is one of the most heartfelt festivals in India. It celebrates the bond between siblings and is a time when people go out of their way to make each other feel special. 

For you, it’s a wonderful opportunity to tap into that emotion and send messages that feel warm, personal, and thoughtful. 

Here are some ready-to-use Indian festival templates for this season. 

9. Raksha Bandhan Wishes Template 

Wishing you a very Happy Raksha Bandhan, [Customer Name]!  May the bond between you and your loved ones grow stronger with every passing year.  From all of us at [Company Name], have a beautiful celebration!

10. Raksha Bandhan Gift Guide Template 

Looking for the perfect Rakhi gift? 🎁 We’ve got you covered!  Shop our exclusive Raksha Bandhan collection and find something special for your sibling.  Free shipping on all orders above [Amount].  [Link]

11. Raksha Bandhan Sale Template 

Celebrate the bond of love with our Raksha Bandhan Sale! 🎉 Get [X]% off on [Product/Category]. Offer valid till [Date].  Make this Rakhi extra special for your sibling! [Grab the Deal]

12. Raksha Bandhan Early Bird Template 

Early bird offer this Raksha Bandhan! ⏰  Shop before [Date] and get an extra [X]% off on your order.  Surprise your sibling with something they’ll love.  [Shop Now]

Janmashtami WhatsApp Message Templates

Janmashtami is the celebration of Lord Krishna’s birth and is observed with great devotion and joy across India. It’s a festival that brings communities together and fills homes with festivity. 

Keep reading to find some ready-to-use Janmashtami templates.

13. Janmashtami Wishes Template 

Wishing you and your family a very Happy Janmashtami! 🙏  May Lord Krishna’s blessings fill your life with love, peace, and prosperity.  From all of us at [Company Name], Jai Shri Krishna!

14. Janmashtami Festive Offer Template 

This Janmashtami, celebrate with joy and savings! 🎊  Enjoy [X]% off on [Product/Category] for a limited time.  May this auspicious occasion bring you great deals and even greater blessings! [Claim Offer]

15. Janmashtami Sale Template

Happy Janmashtami, [Customer Name]!  To celebrate this auspicious occasion, we’re offering [X]% off on our entire [Product/Category] range.  Offer valid till [Date]. 🛍️ Shop now and celebrate in style! [Shop Now]

16. Janmashtami Free Shipping Template 

This Janmashtami, we’re making it even sweeter! 🎁 Enjoy free shipping on all orders above [Amount].  Shop your favorites and celebrate the festival of joy with us. [Shop Now]

Navratri and Dussehra WhatsApp Message Templates 

Navratri is a nine-night festival of dance, devotion, and celebration, and Dussehra marks the victory of good over evil. Together, they make for one of the most energetic and spirited festival seasons in India. 

It’s a time when people are out, active, and in a celebratory mood, making it a great window for businesses to connect. 

Here are some ready-to-use Navratri and Dussehra WhatsApp message templates for your business. 

17. Navratri and Dussehra Wishes Template

Wishing you a joyful Navratri and a victorious Dussehra, [Customer Name]! 🌸  May the divine energy of these nine nights bring you strength, happiness, and prosperity.  Happy celebrations from all of us at [Company Name]!

18. Navratri Festive Sale Template

The festive season is here, and so are our best deals! 💃 This Navratri, enjoy [X]% off on [Product/Category]. Offer valid till Dussehra.  Let’s celebrate together! [Shop Now]

19. Navratri Early Bird Offer Template

Navratri Special! Shop early and grab an extra [X]% off on your order. 🎉  Offer valid for the first [X] customers only.  Don’t miss out on our biggest festive deals! [Grab the Deal]

20. Dussehra Free Shipping Template

Happy Dussehra, [Customer Name]! 🏹  To celebrate the victory of good over evil, we’re offering free shipping on all orders today.  Shop now and make the most of this auspicious occasion! [Shop Now]

Durga Puja WhatsApp Message Templates 

Durga Puja is one of the most grand and elaborate festivals in India, especially in West Bengal and the eastern states. 

It’s a five-day celebration of Goddess Durga, marked by stunning pandals, cultural performances, and a whole lot of community spirit. 

This time is a fantastic opportunity to reach out to your customers with festive warmth and exciting offers. Let’s see some Indian festival templates you can use for this season. 

21. Durga Puja Wishes Template

Wishing you and your family a very Happy Durga Puja, [Customer Name]! 🌸  May Goddess Durga bless you with strength, happiness, and prosperity.  Shubho Pujo from all of us at [Company Name]!

22. Durga Puja Special Sale Template

Shubho Pujo, [Customer Name]! 🎊  Celebrate Durga Puja with our special festive sale.  Get [X]% off on [Product/Category] for a limited time.  May this festive season bring you the best deals and brightest blessings! [Link]

23. Durga Puja Collection Template

Our Durga Puja festive collection is here! ✨ Explore our handpicked range of [Products] curated specially for the season.  Shop now and celebrate in style this Pujo! [Explore Collection]

24. Durga Puja Free Shipping Template

Happy Durga Puja, [Customer Name]! 🛍️  To make your celebrations even more special, we’re offering free shipping on all orders above [Amount] this festive season.  Shop now and enjoy! [Shop Now]

Makar Sankranti WhatsApp Message Templates 

Makar Sankranti is the festival of the harvest, the sun, and new beginnings. 

Celebrated across India in different ways, from kite flying in Gujarat to Pongal in Tamil Nadu, it’s a festival that truly reflects the diversity of the country. 

It’s also one of the first major celebrations of the year, making it a great time to reconnect with your customers after the new year. 

Keep reading to find some ready-to-use Makar Sankranti WhatsApp message templates.

25. Makar Sankranti Wishes Template

Wishing you a very Happy Makar Sankranti, [Customer Name]! ☀️  May this harvest festival bring you warmth, abundance, and a fresh start to the year.  From all of us at [Company Name], happy celebrations!

26. Makar Sankranti New Year Offer Template

The new year is truly here! Kick off [Year] with our Makar Sankranti special offer. 🪁  Get [X]% off on [Product/Category] for a limited time.  Let’s celebrate new beginnings together! [Shop Now]

27. Makar Sankranti Loyalty Reward Template

Happy Makar Sankranti, [Customer Name]! 🌟  As one of our most valued customers, we have a special reward just for you.  Use code [CODE] to unlock an exclusive [X]% discount on your next order.  Our way of saying thank you this festive season! [Redeem Now]

28. Makar Sankranti Re-engagement Template

It’s been a while, [Customer Name]! This Makar Sankranti, we’d love to welcome you back. ☀️ Here’s a special [X]% off just for you. Come back and celebrate the season of new beginnings with us! [Claim Offer]

Ganesh Chaturthi WhatsApp Message Templates 

Ganesh Chaturthi is one of the most beloved festivals in India, celebrated with incredible energy and devotion, especially in Maharashtra. 

It marks the arrival of Lord Ganesha, the remover of obstacles, and brings communities together for ten days of prayer, music, and festivity. 

Think of it as a wonderful moment to connect with customers on a joyful and auspicious note using these Indian festival templates. 

29. Ganesh Chaturthi Wishes Template

Wishing you and your family a very Happy Ganesh Chaturthi, [Customer Name]! 🐘  May Lord Ganesha remove all obstacles from your path and bless you with success and prosperity.  Ganpati Bappa Morya from all of us at [Company Name]!

30. Ganesh Chaturthi Festive Sale Template

Ganpati Bappa Morya, [Customer Name]!  To celebrate this auspicious occasion, we’re offering [X]% off on [Product/Category]. 🎊  May Lord Ganesha bless your shopping cart too! Offer valid till [Date]. [Shop Now]

31. Ganesh Chaturthi Event Invitation Template

You’re invited!  Join us at [Company Name] to celebrate Ganesh Chaturthi on [Date] at [Time]. 🐘  Come be a part of the festivities, enjoy great food, and celebrate together. We’d love to have you with us! [RSVP Here]

32. Ganesh Chaturthi Re-engagement Template

Happy Ganesh Chaturthi, [Customer Name]! ✨  Lord Ganesha is the god of new beginnings, and we think this is the perfect time to reconnect.  Here’s an exclusive [X]% off just for you. Come back and celebrate with us! [Claim Offer]

Eid WhatsApp Message Templates 

Eid is a time of gratitude, generosity, and togetherness. 

Celebrated with great warmth across India and around the world, it brings families and communities together to share meals, exchange gifts, and spread joy. 

It is a powerful moment to show up with messages that feel genuine and heartfelt. So let’s get right into it. 

33. Eid Wishes Template

Eid Mubarak, [Customer Name]! 🌙  May this blessed occasion bring you and your family joy, peace, and abundance.  From all of us at [Company Name], wishing you a beautiful celebration filled with love and happiness!

34. Eid Special Offer Template

Eid Mubarak! 🎉 Celebrate this joyous occasion with our exclusive Eid offers.  Get [X]% off on [Product/Category] for a limited time.  May your celebrations be as special as the deals we have for you! [Shop Now]

35. Eid Loyalty Reward Template

Eid Mubarak, [Customer Name]! 🌟  As a token of our appreciation for your continued support, here’s a special gift from us.  Use code [CODE] to enjoy an exclusive [X]% off on your next order.  Thank you for being a part of the [Company Name] family! [Redeem Now]

36. Eid Pre-Sale Announcement Template

Big news, [Customer Name]! ✨ Our Eid Sale goes live on [Date].  Get ready for our biggest offers of the season on [Product/Category].  Be the first to shop and grab the best deals before they’re gone! [Get Early Access]

Christmas WhatsApp Message Templates

Christmas is the perfect way to close out the year on a high note. It’s a festival of giving, warmth, and togetherness that resonates with people across the country, regardless of background or belief. 

It’s also one of the best times of year to run end-of-year campaigns, reward loyal customers, and set the tone for the new year. Now let’s get into the templates we’ve curated for you. 

37. Christmas Wishes Template

Wishing you and your family a very Merry Christmas, [Customer Name]! 🎄  May this festive season bring you joy, warmth, and everything you’ve been wishing for.  Happy holidays from all of us at [Company Name]!

38. Christmas Sale Template

‘Tis the season to save big! 🎁  Our Christmas Sale is now live with [X]% off on [Product/Category].  Treat yourself or find the perfect gift for your loved ones. Offer valid till [Date]. [Shop Now]

39. Christmas Early Bird Offer Template

Early Christmas gift alert, [Customer Name]! 🎅 Shop before [Date] and get an extra [X]% off on your order.  Our best deals of the year are here, don’t let them slip away! [Grab the Deal]

40. Christmas Appointment Booking Template

The festive season is busy and so are we!  Book your [Service/Appointment] now to secure your spot before the Christmas rush. 🌟  Limited slots available, so don’t wait too long! [Book Now]

Do’s and Don’ts of Indian Festive WhatsApp Messaging

Sending festival messages on WhatsApp is a great idea. But like anything in marketing, how you do it matters just as much as what you say. 

Here are some simple dos and don’ts to keep in mind every time you hit send.

The Do’s 

• Personalize your messages: Always use the customer’s name where you can. A message that starts with “Hey Priya!” feels a lot warmer than one that starts with “Dear Customer.”

• Keep it short and to the point: People are busy during festivals. Get to the heart of your message quickly and make it easy for them to take action.

• Time your messages well: Send your festive messages when people are most likely to be in a celebratory mood. A Diwali message sent a week before the festival lands better than one sent the morning after.

• Use emojis thoughtfully: A well-placed emoji adds personality and warmth to your message. Just don’t overdo it to the point where it looks cluttered.

• Include a clear CTA: Whether it’s “Shop Now”, “Claim Offer”, or “Book Now”, always tell your customer what you want them to do next.

• Get your templates approved in advance: WhatsApp template approval can take time. Submit your festive templates well in advance of the festival so you’re not scrambling at the last minute.

The Don’ts 

• Don’t be too salesy: Festivals are emotional occasions. If your message reads like a hard sell, it will feel out of place. Lead with warmth and let the offer follow naturally.

• Don’t send the same message to everyone: Segment your audience and tailor your messages where possible. A loyal customer deserves a different message than someone who hasn’t shopped with you in months.

• Don’t ignore opt-outs: If a customer has opted out of your messages, respect that. Sending unsolicited messages is not just bad practice; it can get your number flagged.

• Don’t wait until the last minute: Festival campaigns need planning. Leaving your templates, creatives, and audience lists to the last minute is a recipe for stress and mistakes.

• Don’t forget to follow WhatsApp’s guidelines: WhatsApp has clear policies around promotional messaging. Make sure your templates comply so they don’t get rejected or your account flagged.

Bonus Read: Top 10 Ramadan WhatsApp Templates To Set Your Business Apart

Start Sending Indian Festival WhatsApp Message Templates with Wati

Festivals are one of the best opportunities you have all year to genuinely connect with your customers. 

Not just to sell, but to show up, celebrate with them, and make them feel valued. With the right WhatsApp message templates in your corner, that becomes a whole lot easier.

Whether it’s Diwali, Holi, Eid, Christmas, or any celebration in between, the templates in this blog are ready for you to pick up, customize, and make your own.

Wati helps you create, manage, and send WhatsApp templates at scale so you never miss a festive moment. Book a free demo today and see how it works.

Frequently Asked Questions About Indian Festival Templates