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Wati for Marketing
Wati for Support
Wati for Sales
eLearning
E-commerce
Marketing Agencies
Healthcare
No Code Chatbots
WhatsApp Business API
Instagram Automation
Click to WhatsApp ads
Campaigns
Team Inbox
WhatsApp Business Calling
Wati AI
Overview
Library
Agente de suporte de IA
The Quickest Path from
Ads to Conversions
With Wati, run ads that start real-time conversations that
capture verified leads and drive measurable results from
Facebook, Instagram & Google.
Start Your 1-Week Free Trial of the Wati Business Plan!
Experience the power of Wati and find the perfect plan
that fits your business needs.
Growth obsessed marketing teams trust
Wati to run Click-to-WhatsApp Ads
Shorten your marketing funnel with
real-time conversations that convert
Verified Phone
Numbers for every lead
Immediate prospect
qualification
Free re-marketing
within 72 hours
With Wati reduce drop-offs
between customer interest
and purchases
HIGHER CONVERSION RATE
LOWER ACQUISITION COST
Performance Marketers choose Wati to run better
Click-to-WhatsApp Ads
Wati enables marketers to capture verified leads instantly, nurture prospects at
zero additional cost, and drive measurable results
Capture Verified Leads Without Forms, Instantly
Turn ad clicks into qualified conversations with zero friction, eliminating drop-offs at every stage.
- Automated Lead QualificationDeploy chatbots that qualify leads the moment they reach out, collecting key information through natural conversation.
- Manage Lead Conversations Across PlatformsEliminate scattered lead management, bring conversations from Facebook, Instagram, and Google Click-to-Message ads into one unified WhatsApp inbox.
"With CTWA, we got the leads at 1/5th of our previous cost. Plus, we were able to collect accurate phone numbers when previously we'd lose 20% of our leads due to inaccurate phone numbers in form fills"
Trishala Bothra
Co-Founder
Drive Purchases Without Extra Ad Spend
Leverage WhatsApp's 72-hour free messaging window to nurture prospects at the peak of their interest.
- One-Click Remarketing Send targeted messages to specific audience segments-qualified leads, purchasers, conversation starters-without additional ad spend.
- Improve Ad Targeting & Reduce Cost Send actual purchase data back to Meta, allowing their algorithm to target more buyers like your existing customers.
"In the first month itself, remarketing on with Wati gave us 5X revenues than before."
Ashutosh
Founder
Measure What Actually Drives Revenue
Track the complete customer journey from ad click to purchase with clarity and precision.
- Precise Attribution Identify which ads drive conversations, qualified leads, and purchases with detailed conversion tracking for each ad.
- WhatsApp-Specific AnalyticsOptimize campaign performance with metrics designed specifically for WhatsApp marketing that reveal true conversion value, not inflated cross-platform data.
"In the first month itself, remarketing on with Wati gave us 5X revenues than before."
Ashutosh
Founder
Google Click-to-Message integration exclusively available through Wati
Wati gives you first-mover advantage in capturing traffic and high-intent leads directly from Google Search.
Real Results from Growth-Focused Marketers
See how early adopters transform their marketing results with Click-to-WhatsApp Ads
"Wati's automations & chatbots have made us extremely dependable on them. The chatbots especially have helped us streamline so many different processes throughout our students' learning journey"
Chief of Staff at Vedantu
“Over 90% of Habuild’s user base comes from referrals automation we set up on Wati”
Co-founder - Habuild
Get great features at a price that makes sense
Affordable pricing with zero setup fees.
-
Business
Unlock the full potential of WhatsApp with advanced workflows and expert support$349
month billed monthly5 Users Included Additional Users @ $89/user/monthAdditional charges apply for conversations
Conversations are 24-hour message threads between you & your customers. Per conversation charges vary for marketing, utility & service. ✕Everything in Pro, plus:
Omnichannel inbox: WhatsApp, FB, Instagram, QR code, widget, wa.me Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation
AI Automation: Answer queries, collect information, send reminders & more
Optimize Campaigns: CTWA source tags, click tracking & engagement insights
Omnichannel inbox: WhatsApp, FB, Instagram, QR code, widget, wa.me
Ultra-fast, Affordable messaging. Send 4k messages/min with volume discounts
Click to Chat Ads. Launch Google and Meta ads that click to WhatsApp and aquire leads
Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API
AI Automation: Answer queries, collect information, send reminders and more
Dedicated Customer Success Manager for strategic recommendations
Enhance privacy & complicance. Phone number masking, Roles & IP Whitelisting
24x7 Priority Email & Chat support, with access to paid TAM services
LimitsUnlimited Broadcasts, Volume discounts5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1000 Free AI Support Agent replies/mon Blitz add-on: Send 12k messages/min
Charged based on WATI rate card ✕
Start Driving WhatsApp Conversions in Minutes with
Click-to-WhatsApp Ads
Wati attributes every conversation to the corresponding ad - automagically.
Frequently Asked Questions.
Common Questions About Click-to-WhatsApp Ads
How is this different from regular WhatsApp marketing?
Click-to-WhatsApp ads enable customers to initiate conversations directly from your ads at their moment of highest interest. Unlike bulk messaging, these conversations start with user consent, resulting in higher quality interactions.
Do I need technical resources to implement this?
No. Wati is designed for marketers with no developer resources needed.
Connect your Meta account, set up automated responses, and track conversions in minutes.
How will I know if my CTWA ads are working?
Wati provides analytics showing exactly which ads generate conversations, leads, and purchases.
View metrics like cost per lead, cost per purchase, and conversion rates for each campaign.
Can I use this with my existing Meta and Google ad accounts?
Yes. Create the ads in Meta or Google Ads Manager as usual, selecting "Engagement" as your objective.
How does the 72-hour free messaging window work?
When a user initiates conversation from your ad, Meta allows unlimited messages to that user for 72 hours without additional charges. This creates a powerful opportunity for nurturing leads cost-free.
How do I track conversions from my CTWA campaigns?
Simply select which message templates indicate lead qualification or purchases. WATI automatically tracks these as conversion events, showing which ads drive results with no developer work required.
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