Manage organic TikTok DMs and Click-to-TikTok-DM ad conversations in the same shared inbox you already use for WhatsApp, Instagram, Messenger, and more. Assign chats, automate replies, qualify noisy leads, and send conversion events back to TikTok so your campaigns keep learning from the conversations that matter.

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16,000+ businesses trust Wati to turn conversations into revenue

Loved and trusted by
16,000+ businesses, across the globe

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Manage TikTok engagement with
the team built to respond

TEAM INBOX

TikTok DMs

Every TikTok DM, in the inbox your team already uses

When a customer messages your TikTok Business account, the message lands in Wati's shared Team Inbox alongside messages from WhatsApp, Instagram, and Messenger. One inbox for all your social and messaging channels.

  • Route TikTok DMs to the right team member with full conversation history
  • Reply, tag, and close conversations without leaving Wati
  • Send attachments, images, and documents, or set up quick replies for repetitive queries
TIKTOK ADS

Click-to-TikTok-DM Ads

Turn every TikTok ad click into a qualified conversation and know which conversations are worth chasing

When someone clicks your TikTok DM ad, get it directly inside Wati with full attribution. Your team replies, sends the right template, and tags the outcome. That engagement signal automatically feeds back into TikTok's ad platform, so every conversion sharpens your targeting.

  • Every TikTok DM ad lands in your shared inbox with the ad source tagged
  • Send pre-configured message templates to qualify faster and respond consistently at scale.
  • Tag each conversation: qualified lead, purchase, generic lead, or spam. Wati sends that data to TikTok, so your algorithm finds more of what actually converts.
Tiktok Instant Messaging Ads

Click-to-WhatsApp Ads
via TikTok

TikTok drives discovery, choose WhatsApp
to close the conversation.

Some customers discover you on TikTok but prefer to talk on WhatsApp. Wati supports Click-to-WhatsApp ads run through TikTok Ads Manager, so your ad starts on TikTok, the customer conversation opens on WhatsApp, and your team manages it inside Wati.

  • TikTok ad with a WhatsApp CTA button, the conversation starts where your customer is most comfortable
  • Qualified lead, purchase, generic lead, and spam events sent back to TikTok
  • One contact record in Wati to determine whether the DM came from TikTok or WhatsApp
COMING SOON

Automations

Respond faster, qualify better, and reduce
manual work

AI agents, keyword-triggered replies, welcome flows, and FAQ automation for TikTok DMs. Built in the same no-code automation builder you already use for WhatsApp and Instagram. Your TikTok automations live alongside everything else without adding a new tool or training your team from scratch.

Multi-Channel Bridge

Connect TikTok. Start receiving
conversations. Close the loop.

TikTok is where discovery happens. WhatsApp is where deals close. Instagram is where relationships are
built. Wati brings your customer conversations into one shared workspace, so your team can manage TikTok
for Business alongside WhatsApp, Instagram, Messenger, RCS, and more.

Multi-Channel Bridge
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SETUP

Connect TikTok. Start receiving conversations.
Close the loop.

1. Connect your TikTok Business Account
Connect your TikTok Business Account to Wati and bring organic TikTok DMs into your shared inbox.
2. Run TikTok DM or WhatsApp campaigns
Use TikTok Ads Manager to run Click-to-TikTok-DM ads or Click-to-WhatsApp ads connected to Wati.
3. Manage TikTok for Business conversations in Wati
Reply, assign, tag, automate, and track conversations from your shared inbox.
4. Send conversion events back to TikTok
Tag outcomes like identified lead, qualified lead, purchase, or spam. Wati sends those events back to TikTok, so your campaigns can optimize for better-quality conversations.
TikTok Integration

High-growth teams rely on Wati to
build lasting customer relationships

How Ruuby drives Engagement Across the Entire Customer Lifecycle on Wati

With the mist rolling off the Thames and ever-persistent drizzles in London, making it to a salon just before a wedding party may not be the best of ideas. That’s where Ruuby, the UK's premier at-home beauty service, lets you skip the London fog and helps you get beauty, self-care, and massages at home, while watching your regular telly.

“We've seen our highest bookings in the last few weeks: the result of a consistent lifecycle on WhatsApp with Wati. We see bookings done under 3 mins, something that's just not possible with email,”

claudia
Claudia Gwinnutt CMO, Ruuby

FAQ

Which countries can connect TikTok to Wati?

Business Messaging API is not available for Business Accounts signed up in the European Economic Area (EEA), Switzerland, or the UK. Additionally, direct messages sent from TikTok accounts in these regions (signup or currently located) cannot be retrieved via the Business Messaging API or Webhooks. This restriction applies to all providers, not specifically to Wati. Additionally, the United States and India are not currently supported.

Do I need a TikTok Business Account?

Yes. TikTok requires a Business Account to access the Messaging API. If you have a personal or creator account, switching takes under five minutes in TikTok settings.

What's the difference between TikTok DMs and Click-to-TikTok-DM Ads?

TikTok DMs covers any message sent organically to your TikTok Business account. Click-to-TikTok-DM Ads are messages triggered when a user clicks a paid TikTok ad. Both land in the same Wati inbox; the Ads integration adds conversion event tracking and TikTok platform feedback on top.

Is TikTok included in my current plan?

TikTok DMs are available across all Wati plans. TikTok Ads features are available in Pro and Business plans.

Can multiple team members manage one TikTok account in Wati?

Yes. Multiple team members can manage TikTok conversations from the Wati Team Inbox. You can assign conversations, add tags, close chats, and manage team workflows.

TikTok is already driving intent. Start capturing the conversations

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