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5 Game-Changing WhatsApp Business Account Features for Sales Team 

Thawnee Soares    5/12/23

It’s no secret that an WhatsApp Business Account is a powerful tool for businesses of all sizes. While most discussions revolve around its use for customer support, there’s so much more that your sales team can leverage to boost their results. 💪

With features like customer segmentation labels and a comprehensive dashboard, it’s a no-brainer that incorporating WhatsApp into your sales strategy can open up new possibilities for growth.

But before diving in, it’s essential to understand that not all features are available on the free WhatsApp Business app. However, with the WhatsApp Business API, you can unlock a plethora of benefits that will elevate your sales game.

WhatsApp Business Account: Labels – Segmentation Made Easy 🎯

Effective customer segmentation is essential for any business to succeed. It helps you identify your customers’ unique needs and tailor your communication and services to meet those needs. 🤝

When it comes to using WhatsApp for sales, the label feature is an invaluable tool that can help you easily segment your customers. 🔖

To access this feature on the free WhatsApp Business app, simply tap on the three dots at the top right-hand corner, and select “Labels.” By default, WhatsApp has created five color-coded labels, but you can customize them to suit your business needs.

With labels, you can quickly tag customers based on different criteria, such as location, purchase history, or preferences. This enables your sales team to provide more personalized communication and offer targeted products and services that are more likely to convert.

For instance, you can use labels to identify new customers and introduce them to your best-selling products. If a customer has placed an order but hasn’t paid, you can send them a gentle reminder with a payment link. The possibilities are endless!

What’s more, if you’re using the WhatsApp Business API, you can integrate labels into your customer relationship management (CRM) tool for even more advanced segmentation.

In conclusion, labels are a powerful feature that can help your sales team segment your customers more effectively and provide more personalized communication. By using labels, you can tailor your services to meet your customers’ needs and increase your chances of closing a sale. 🚀

Catalog – Showcase Your Products with Ease

WhatsApp Business Account

One of the most significant benefits of having a WhatsApp Business account is the catalog feature. With the catalog, you can create a detailed product catalog within WhatsApp itself, complete with images, product names, prices, descriptions, links, and item codes. 📋

Setting up your catalog is a breeze. If you’re setting up your WhatsApp Business account for the first time, you’ll be prompted to set it up immediately. If not, you can access it by tapping on the three dots at the top right-hand corner of your app, then Business tools, and then Catalog.

With the catalog feature, you can share your products directly with your customers in the chat, keeping them close to an open channel with you where they can easily contact you with any questions or concerns.

What’s more, the catalog feature makes it easy for your customers to browse and buy products without having to leave the app, reducing the possibility of distractions and lost sales.

If you’re using the WhatsApp Business API, the catalog feature offers even more advanced features that can take your sales to the next level.

On-the-Go Replies – Be There for Your Customers Anytime, Anywhere

In today’s fast-paced world, customers value convenience and timely communication. With WhatsApp Business, you can meet your customers where they are and respond to their queries and concerns quickly and efficiently.

One of the best things about WhatsApp Business is its innate mobility and popularity among consumers worldwide. Sales reps can use WhatsApp features to receive and respond to customer messages while on the move, cutting down response times and increasing customer satisfaction.

To save even more time, you can set up quick replies for commonly asked questions. With WhatsApp Business App, you can head to Business tools, then Quick replies (under “Messaging”), and create keyboard shortcuts for frequently asked questions about your products, promotions, and availability.

For instance, you can create a shortcut for a “thank you” message, which you can quickly access by typing “/”. This makes it easy to respond with a long message with just a few keystrokes, improving your response times and customer satisfaction.

In conclusion, WhatsApp Business is a powerful tool that can help your sales team increase efficiency, personalize communication, and improve customer satisfaction. By leveraging features like catalogs and quick replies, you can showcase your products and be there for your customers anytime, anywhere. 🚀

Multi-Agent – Collaborate Efficiently as a Team 🤝

The WhatsApp Business API offers advanced features that are best suited for larger businesses. One of the most valuable features of the API is the multi-agent login, which allows multiple agents to log in and work out of the same WhatsApp account.

This is especially useful when dealing with a high volume of queries and customers. The multi-agent login feature provides transparency and visibility for your sales team, ensuring that every customer is in the right stage of the sales funnel at any given moment.

Moreover, if the initial sales rep becomes unavailable, other sales reps can easily pick up the conversation where it was left off, ensuring that your customers receive timely and efficient service.

Dashboard – Make Data-Driven Decisions

The comprehensive dashboard feature of the WhatsApp Business API is another invaluable tool for businesses. The dashboard provides detailed insights into your WhatsApp performance, including the number of messages received, sent, and delivered in a given timeframe.

But that’s not all. The dashboard can also provide more in-depth analytics, such as broadcast performance reports, response rates, and even individual sales agent performance.

By using the dashboard, you can gain a better understanding of your WhatsApp strategy and make data-driven decisions to optimize your sales performance.

Whether you need to fine-tune your communication strategy or identify areas of improvement, the WhatsApp Business dashboard has got you covered.

WhatsApp Business Account:🚀 Take Your Sales Strategy to the Next Level with WhatsApp Business API

The WhatsApp Business API offers a range of advanced features that can help businesses scale their sales strategies. While these features may not be suitable for all businesses, larger businesses can benefit greatly from them.

As an authorized WhatsApp Business Service Provider (BSP), WATI can help you set up a WhatsApp Business API account and take your sales strategy to the next level. Contact us today to learn more about how we can help you grow your business with WhatsApp. 📲

WhatsApp Business Account