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Wati Skyrocketed 21K School’s Customer Acquisition by 72% in 11 Months

About 21K School

21K School is an online K-12 school that provides Indian, American, and British curricula to students aged 3 to 18 years in India and abroad. They use technology to offer high-quality education that is transparent and affordable, no matter where you are. The school was founded in June 2020 by Santosh Kumar, Yeshwanth Raj Parasmal, Joshi Kumar, and Dinesh Kumar. They have over 3000 students and 225 teachers from 400 cities and 35 countries. Their learning platform uses audio, video, and animated curriculum content to engage students from around the world.

The Challenge

K-12 education has a big impact on future generations. To help parents make good decisions, 21K School wanted to be available to answer their questions. They wanted to use a tool that could personalize messages, automate responses, and had high open rates. WhatsApp met all of those requirements.

The Solution

21K School uses Wati’s WhatsApp API in every step of their customer journey - from creating awareness, consideration, purchase, post-purchase, and customer care, to re-engagement. They’ve automated many things in the user journey, such as

Lead Generation

• Message broadcast to prospective leads • Website WhatsApp widget • Lead query resolution & rerouting

Enrolment Application

• Follow up on enrolment process • Issue resolution

Admission Process

• Admission counselling facilitation • Admission completion reminders • Admission process notifications

Fee Payment Notification

• Fee payment & Welcome kit • Learning kit deliverable tracking

Student Onboarding

• Technical assistance for students • Follow up with parents on student’s attendance/progress • Facilitate counselling

Outcome

Here’s how Wati helped 21K School achieve remarkable results:

40%

Increase in revenue

$10k

saved on customer support

200%

Increase in agent productivity

85%

Increase in sales over 10 months

Yeshwanth Raj Parasmal

Co-Founder COO, 21K School

Testimonial

“We have had a terrific experience with Wati. Wati is one of the most intuitive and easy-to-use products that helped us launch our WhatsApp Business API much faster. It has a rich feature set, great integrations, shared inboxes and managers for teams in the system – no need for coding! Even with a 10x customer growth, our customer service team grew only 2x, largely due to Wati. Wati has also improved our customer satisfaction rate. The integration with Zoho and the drag-and-drop flow builder are our favourite features of the product.”

Conclusion

With Wati, 21K School improved their customer service by sending personalized messages and efficiently scaling their operations. The integration with Zoho CRM has enabled a personalized and automated customer journey without compromising on the customer experience.