Tudo de filtro - Wati.io
How a 9-person sales team of an online store handles hundreds of WhatsApp leads daily—without dropping the ball
About Tudo de Filtro
With 8,000+ customers, Tudo de Filtro is the biggest online store in Brazil to sell certified filters and replacement cartridges for water purifiers across the country. The company is known for fast delivery, competitive prices, and expert guidance on choosing the right filters. Their team operates entirely online, with most leads coming from Meta and Google ads.
The Journey from Private WhatsApp Numbers to a Centralized Wati Interface
Tudo de Filtro always knew that WhatsApp had to be their go-to channel to stay connected with their customers & drive more revenue. However, like many other businesses, they also thought that Private WhatsApp numbers are enough to scale their sales operations. Soon, all their sales conversations were happening on private WhatsApp numbers. Considering the huge volume of leads, they immediately started to realize the challenges of their current solution. It became really hard for them to organize, manage & keep track of leads, follow up timely, or understand how their sales team is communicating with their customers. Their solution offered zero visibility or structure.
They needed a way to:
• Centralize all customer conversations
• Track and improve sales team responses with helpful feedback
• Run consistent follow-ups at the right time
• Re-engage past buyers automatically
Wati became the core of their sales process on WhatsApp
Tudo de Filtro transformed their sales processes and made Wati an integral part of their customer acquisition strategy. With the adoption of Wati in their day-to-day operations, their online store:
Centralized all WhatsApp conversations in one place
Instead of reps using personal numbers, all leads now go to a shared WhatsApp inbox. The chatbot greets them, collects basic info, and routes them to the right rep. No messages get lost. Every rep works from the same system.
Enabled fast, trackable follow-ups
If someone doesn’t buy right away, reps can send follow-up templates from Zoho CRM through Wati—no copying or pasting. This saves time and keeps things consistent. Reps now follow up like clockwork & stay on top of every lead.
Gave sales leaders visibility without micromanaging
The sales lead now uses the Wati mobile app to review chats and help reps improve. It’s not about checking every message—it’s about understanding what’s working / not working, sharing feedback, and making sure customers are getting quick, helpful answers.
Automated repeat sales with smart reminders
Water purifiers often need cartridges that need to be replaced after a set time. Now, Tudo de Filtro uses Wati to run reactivation campaigns through WhatsApp—reminding customers when it’s time to buy the cartridges again. These campaigns are set up in Zoho CRM and pushed via Wati. It’s simple, effective & drives significant predictable revenue for the company every quarter.
The Results
More conversions from inbound leads
Managers finally have visibility into the full sales process
Reps can now handle more customers at the same time
Faster and more consistent follow-ups
Repeat purchase automations helped unlock predictable revenue growth
“Wati helped us organize our entire WhatsApp sales operation. We’re faster, more consistent, and better at closing deals—without adding more people to the team. Having everything centralized on Wati gives us more confidence and security in the quality of our service. We can now track conversations, guide the reps, ensure no lead falls through the cracks and drive predictable quarter on quarter revenue with automations set up via Wati”
CEO, Tudo de Filtro
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