25+ Best WhatsApp Easter Templates To Improve Brand Loyalty

Your customers are scrolling through their phones on a Good Friday morning. Wishing relatives, chatting on groups, or sending Easter Sunday Forwards.

Now, imagine, at that instant, they receive a warm and friendly Easter WhatsApp message from your brand, wishing them a happy Easter, offering Easter discounts, or inviting them to view your Easter collections. They’ll be impressed, and that is a high chance for the customer to take the action

Customers look forward to brand offers on Easter, but somehow brands do not capitalize on this opportunity.

By sending a personalized WhatsApp Template, you set yourself apart from other brands that send generic broadcasts on this day. 

Tailoring your WhatsApp messages on Easter helps spread festive vibes, build human connection, and improve overall brand positioning. 

Brands can automate WhatsApp Easter templates via WhatsApp Business API to bulk send messages across multiple platforms and multiple demographics. 

Here are 25+ high-quality Easter templates for you to get started!

25+ Ready-to-Use Easter WhatsApp Templates: From Greetings to Flash Sales

Based on the segment you are running a WhatsApp marketing broadcast for, you can customize your Easter WhatsApp templates accordingly.

Below are the 25+ ready-to-use Easter WhatsApp templates you can use to build stronger customer relationships and improve customer sentiment. 

Easter Templates For Welcome Greeting and Relationship Building

Sending an Easter greeting is a non-promotional way to engage and ramp up customer experience by positioning yourself as a “human-centric” brand. 

Quick replies and welcome greetings assure customers that the brand acknowledges them and also help you start on the right foot.

1. The “Warm Holiday Wish” (WhatsApp Greeting Message)

Easter greeting message to spread happiness and spring vibes. 

Best For: All businesses, especially those focused on relationship building over hard selling
Goal: Stay top of mind without being transactional.

Happy Easter! {{Name}}, Wishing you and your loved ones a joyous Easter filled with love, happiness, and renewal! Enjoy the beauty of Spring and the warmth of family and friends. [Your Company Name]

Customization tip: Swap “family” for something more specific to your brand: “community,” “tribe,” or “crew,” depending on your tone.

2. The “Easter Weekend Announcement” (Pre-Holiday Teaser For Product Engagement)

Build anticipation before the holiday actually hits to ensure your brand is the first one they think of on Easter morning.

Best for: Generating hype 2-3 days before Easter Sunday.
Goal: Warm up your audience for a major product announcement.

Something big is hatching! Hi {{name}}, we’ve got a little surprise cracking open this Sunday.  We can’t tell you what it is yet, but here is a hint: It’s our biggest giveaway of the year! Keep your eyes on our WhatsApp chat this Sunday at 9 AM.” [Button: Set Reminder] [Button: Visit Website]

3. The Early Bird Deal (For Repeat Customers/Customers Who Plan)

Offer select discounts or personalized offers so people can grab deals early and beat the queue. Mostly applicable to repeat customers/fresh sign-ups who are most interested in the product. 

Best for: Businesses that want to capture Easter shoppers before the last-minute rush

Early bird gets the Easter treat, {{Name}}!  Our Easter sale has started early — and the best picks are going fast. Grab [X]% off on selected items before the crowd arrives. Offer ends Good Friday. [Button: Shop Early] [Button: See What’s On Sale]

Customization Tip: Run a personalized WhatsApp broadcast for prospects who interact with your website or ads. 

4. The Easter Giveaway/Contest Announcement (Community Engagement)

Run treasure hunts for prospects to encourage interaction and spread festive cheer throughout the community.

Best for: Brands looking to grow engagement and reach during the Easter window

Hi {{name}}, we’re giving something away this Easter — and you could win.  We’re running an Easter giveaway, and all you have to do is [simple action]. The winner is announced on Easter Sunday. Tap below to enter before it closes. [Button: Enter Now] [Button: Learn More]

Customization Tip: Create an Image carousel to announce the contest and add an RCS participation link. 

Easter WhatsApp Templates For Product Sales and Promotions

Schedule these campaigns for people who engage with CTWA ads, opt in to your communications, and frequently browse catalogs. 

5. The “Easter Savings” (Product Discount for Highly Engaged Prospects)

Send a “holiday-specific” discount to your active “WhatsApp broadcast list” consisting of interested shoppers who interact with your brand.

Best for: E-commerce brands, retail stores, online shops
Goal: Drive immediate purchases with urgency

Happy Easter Savings! Celebrate this Easter season with joy and savings!  As a token of our appreciation, we are delighted to offer you an exclusive Easter discount on all our products.  Enjoy a 20% discount on your next purchase! Use code EASTER20 at checkout to redeem your discount! [Your Company Name]

Customization tip: Pair the body text with a bright spring-themed image in the header, fresh florals, Easter eggs, or a flat-lay of your best-selling products.

6. The “Seasonal Clearance Sale” (Moving End-Of-Season Product Inventory)

Personalize a WhatsApp campaign for a specific customer segment who were unable to shop due to high prices. Clearance sales can be inviting and a fun activity to do on Easter.

Best for: Retail and e-commerce brands clearing winter or pre-spring stock before Easter

Spring is here, and it’s time to clear the shelves, {{Name}}!  Our Easter Clearance Sale is now live — up to 50% off on selected styles, home essentials, and more. Once stock is gone, it’s gone. Shop before someone else does.[Button: Shop Clearance] [Button: View All Deals]

Customization Tip: Target your “abandoned cart” or “appointment dropoffs” via WhatsApp automation workflow to get the most out of this template.

7. The New Spring Collection Just Dropped (Product Announcement)

What better way to drop your spring-summer collection than the day of Easter? Update cold/disinterested leads by dropping information about your new launch!

Best for: Fashion, beauty, and lifestyle brands launching a seasonal collection around Easter.

It’s here, {{Name}} — our Spring 2026 Collection just dropped!  Fresh styles, new arrivals, and everything you need to refresh your [wardrobe/home/routine] this season. Be one of the first to shop before the bestsellers sell out.[Button: Shop New Arrivals] [Button: See the Full Collection]

Customization Tip: Invest in an “Image catalog” or a “browser catalog” with a rich media template and variation in CTAs to replicate the brick-and-mortar experience.

8. The “Easter Bundle Offer” (Curated Packages for Active Conversations)

Brands can promote their “Easter Hampers” via bulk messaging on WhatsApp. Curating “Brand-focused” hampers is also an effective way to prove customer loyalty. 

Hi {{name}},  We put together an Easter basket, just for you. Our Spring Bundle includes [Product 1], [Product 2], and [Product 3], everything you need to make this Easter special.  Save 20% on the bundle. Offer ends Easter Sunday.  [Build My Bundle ] [Learn More]

Customization tip: Create two or three variations of the bundle template segmented by past purchase behavior; a beauty bundle for skincare buyers, a food bundle for grocery customers, and so on.

9. The “Easter Flash Sale” (Sales Urgency for At-Risk/Warm Leads)

When you have excess spring inventory or want a quick spike in revenue, a time-bound flash sale is your best tool.

Best for: Moving inventory quickly.
Goal: Create high urgency and “FOMO” (Fear Of Missing Out).

FLASH SALE: 4 Hours Only! Hurry, {{name}}! Our Easter Flash Sale is LIVE. Get 30% OFF everything in our store, but only until 4 PM today. 🕒 The clock is ticking—grab your favorites before they’re gone! Use Code: HOP30″ [Button: Shop Flash Sale] [Button: View Deals]

Why it works: The short time window compels the customer to act immediately rather than “saving it for later” and forgetting.

10. Free Shipping Offer (Low-Friction Conversion Nudge)

Target the swift purchase action by quickly offering a “free-delivery” window on all payment options for the shopper. Provide logistical convenience to encourage the customer to complete the order.

Best for: E-commerce stores running a holiday free shipping promotion

No tricks, just treats, {{name}}!  This Easter, enjoy FREE SHIPPING on every order — no minimum spend, no code needed. Offer valid until Easter Sunday midnight. Shop now before it hops away. [Button: Shop Now] [Button: View Catalog]

Customization tip: Personalize the “payment template” for customers on the checkout page to reflect the “free shipping” update. Or offer a discount/loyalty code. 

11. The Limited Edition Product Drop (Scarcity and Urgency)

Create a new “limited edition ad” to promote an exclusive offer to cater to the high demand and low supply problem.

Best for: Brands launching a limited-run Easter product

Limited Edition Alert, {{name}}! We made something special for Easter this year — and once it’s gone, it’s gone. Introducing [Product Name]. Only [X] units available. [Button: Grab Yours] [Button: Learn More]

Why does it work? People want to grab exclusive, luxury products. This positioning can help you earn that customer perception.

Customization Tip: Add a video or limited edition carousel to run your ad for a specific time frame during Easter.

12. The Loyalty Reward Offer (Exclusive Discount for VIP Customers)

Provide redeemable coupons or cash rewards to loyal customers.

Best for: Rewarding loyal customers with an exclusive Easter offer as a thank you

A little Easter treat just for you, {{name}}! Because you’re one of our most valued customers, here’s something special. Use code LOYAL20 to get 20% off your next order. Valid until Easter Monday. [Button: Claim My Reward] [Button: Browse Products]

13. The Upsell / Cross-Sell Template (Post-Purchase Recommendation)

Recommend new products/offers to existing customers to not lose customer touch.

Best for: Customers who recently made a purchase and are likely to buy again.

Hi {{name}}, great choice on your recent order! Many of our customers who bought [Product] also love [Complementary Product]. This Easter, bundle them together and save 15%. Available for a limited time only. [Button: Add to Order] [Button: See Bundle]

Customization tip: Run a personalized “soft-plug” marketing campaign for such customers. 

Easter Templates For Customer Loyalty, Event Invites, and Follow Ups 

For consumers who abandoned their carts, sending exclusive Easter re-engagement messages can help reignite old interest.

You can also build an event invite or run a gamification campaign for existing customers to stand out and offer something unique compared to competitors. 

14. The “Interactive Egg Hunt” (To Engage Existing Customers Again)

You can excite your existing customers by running a loyalty program on Easter.

Best for: Brands with a loyalty program or repeat customer base
Goal: Reward loyal customers and make them feel exclusive

[5-second Video of a cracking egg] Ready for a challenge, {{name}}?  Find the hidden egg on our homepage to reveal a secret gift! Reply with ‘FOUND IT’ once you’ve spotted it to claim your prize. [Button: Start Hunting ]

Customization tip: Segment WhatsApp leads who’ve made 3+ purchases or are on a premium tier. Sending “VIP access” to everyone dilutes the impact.

15. The “Winback Easter Gift” (Winback/Abandoned Users)

Re-target old leads that were highly interested at one time but either dropped off or left the shopping cart.

With Wati’s WhatsApp Business API, you can categorize customers based on their past actions as “Winback”. 

Best for: Brands looking to re-engage inactive customers
Goal: Bring lapsed customers back with a festive hook

Hi {{name}}, The Easter Bunny left something for you. It’s been a while, and we’ve missed you! Here’s a little something to welcome you back: 15% off your next order, to invest in self-love, this Easter! Use code: COMEBACK15 at checkout. Valid until Easter Sunday. [Claim My Gift ]

16. The “Last-Minute Reminder” ( WhatsApp Follow-Up to At-Risk customers)

If your WhatsApp prospects didn’t open your Easter Sunday text, you can automate a follow-up for Easter Monday.

Best for: Sending on Easter Monday to capture final sales.

Hi {{Name}}, Make Some Time For Our Easter Offer! Our Easter savings end at midnight. Don’t let your 20% discount expire! [Button: Redeem Code Now ]

17. The “Local Event/In-Store Invite” (For Brick-and-Mortar Shops To Increase Traffic)

If you have a physical location, use WhatsApp to bridge the gap between digital chat and foot traffic.

Best for: Retail stores, cafes, and local services.
Goal: Increase in-store visits.

Header: Join us for an Easter Brunch! Hi {{name}}, we’re hosting a special Easter celebration at [Store Name] this Saturday! Stop by for a free chocolate tasting and a special ‘egg-stra’ discount for our WhatsApp subscribers.  Show this message at the counter to claim your treat! [Button: Get Directions] [Button: See Event Schedule]

18. The “Spring Collection Showcase” (Product Discovery For Promotion)

Focus on the season of renewal by showcasing how your products fit into the spring lifestyle.

Best for: Fashion, Home Decor, and Beauty brands.
Goal: Education and browsing

Header: New Spring 2026 Collection’s Here! Take a Peek Body: “Spring has officially sprung, {{name}}!  Our new Easter Collection is here to help you refresh your [home/wardrobe/routine]. From pastel palettes to floral finishes, find your new favorite look today.” [Button: Browse Collection] [Button: See Lookbook]

Why it works: It’s less “salesy” and more inspirational, positioning your products as “things that bring moments of joy during Easter!”

19. The Abandoned Cart Recovery — Easter Hook (For Cart Abandoners)

Reach out to customers who got disengaged at a level with a fresh angle and perspective to try your shot.

Best for: E-commerce stores reminding customers of items left in their cart before Easter

Hi {{name}}, you left something behind! Your Easter picks are still in your cart — but stock is running low and the holiday is almost here. Complete your order before it’s too late. [Button: Return to Cart] [Button: View My Items]

20. The Referral Program Offer (Turn Customers into Brand Advocates)

Build affiliate/referral partnerships with referral programs to generate leads from more channels. Here is how to do it.

Best for: Brands with an active referral programme

Hi {{name}}, share the Easter joy — and earn while you do it! Refer a friend this Easter and get [X]% off your next order for every friend who signs up. Your referral code: [Code]. Valid until Easter Monday.[Button: Share My Code] [Button: Learn More]

21. The Appointment / Booking Reminder (For Service Businesses)

Automate calendar reminders for upcoming customer service bookings to remind your customers and provide a solution.

Best for: Salons, clinics, restaurants, and service-based businesses

Just a reminder, {{name}}! Your Easter appointment at [Business Name] is confirmed for [Date] at [Time].  We look forward to seeing you. Reply to this message if you need to reschedule. [Button: Confirm Appointment] [Button: Reschedule]

Why does this work?  Giving calendar updates ensures more in-person appointments and improved customer satisfaction.

Customization Tip: Create an RCS interactive template offering customers to reschedule in case they are not available.

22. The Post-Easter Thank You (Customer Appreciation)

Run a thank you survey or a feedback rating campaign to help the customers rate their experience and analyze the success of your campaign.

Best for: Building goodwill after the Easter campaign window closes

Thank you, {{name}}! Easter may be over, but we wanted to say a genuine thank you for shopping with us this season.  We loved having you, and we hope your Easter was as special as you made ours. See you next time. [Button: Shop Again] [Button: Leave a Review]

Why does it work? Don’t let customers be under the impression that you’ve forgotten them. Continue building goodwill even after the Easter window closes.

Customization Tip: Personalize thank you templates, offer the latest news and updates, and be available for queries via WhatsApp templates.

23. The Easter Feedback / Review Request (Social Proof Collection)

Gather reviews and ratings for your brand by requesting customers to leave a “review”.

Best for: Using the Easter season to gather reviews and ratings after purchase

Trick or feedback, {{name}}?  If you recently shopped with us at [Brand Name] this Easter, we’d love to hear what you thought. It takes less than a minute and helps us get better for you.[Button: Leave a Review] [Button: Share Feedback]

Why does it work? Customers who made recent purchases may have immediate thoughts that you can capture and use for decision-making.

Customization Tip: Run a 5-second questionnaire instead of telling them to leave a review on the website.

24. The Easter Donation / CSR Campaign (Purpose-Led Brands)

Promote sustainability by offering “environmentally friendly” products or promoting a donation drive.

Best for: Brands with a social impact, sustainability, or charity angle

This Easter, we’re giving back, {{name}}. For every order placed between Good Friday and Easter Monday, we’ll donate [X]% to [Cause/Charity]. Shop with us and make this Easter mean something more. [Button: Shop & Give Back] [Button: Learn About Our Mission]

Why does it work? With the current situation of global warming, customers always look forward to brands that promote sustainability.

Customization tip: Use RCS elements like images, videos, or style patterns to customize your visual graphics.

25. The Easter Order Confirmation (Utility Template for Post-Purchase Reassurance)

Customers who shop during a holiday sale need immediate reassurance that their order went through.

Happy Easter, {{name}}! Your order is confirmed. Order ID: [Order ID] Items: [Product Name(s)] Estimated Delivery: [Date] Track your order here: [Link] Thank you for shopping with [Brand Name] this Easter! [Button: Track My Order] [Button: Contact Support]

Why does it work? Wrapping a standard order confirmation in a light Easter greeting makes the transactional message feel warm without being promotional — which is exactly what a utility template should do.

Customization tip: If your brand doesn’t celebrate Easter publicly, swap the Easter greeting for a neutral opener like “Great news, {{name}}! Your order is confirmed.”

WhatsApp Easter Templates: Key Best Practices To Stay Meta Compliant 

Not every opted-in customer should receive every Easter template. 

Only relevant, high-quality messages with a clear purpose get faster Meta approvals and better engagement. Here are six best practices to follow before hitting send.

1. Time your messages right. Run your campaign from Good Friday through Easter Monday. Send your main offer on Sunday morning and automate a follow-up on Monday for customers who didn’t convert.
   
2. Stagger your broadcasts. Meta limits marketing templates per customer within 24 hours. Send too many in one day, and some won’t be delivered. Space them out and hit your highest-value segments first.
   
3. Always include an opt-out. Add “Reply STOP to unsubscribe” to every template. Customers who can leave easily are less likely to block you,  protecting your Meta lead quality score.
   
4. Use rich media. A header image, seasonal video, or product carousel outperforms plain text every time. Use a carousel for bundles, a bold image for flash sales.

Scale Your Easter Marketing with WhatsApp!

By sending a timely Easter greeting, you really come into the customer’s good books.

With platforms like WhatsApp Business API, you can automate Easter templates at scale across multiple customer segments. At the same time, you can personalize these templates to improve your marketing campaign’s success rate!

Now is the time to pick an Easter template, submit it for approval, and schedule your campaign! Festive greetings set you apart in an online market because you are thinking about the customer!

Know how to send more interactive templates to customers on Wati. Schedule a free demo today!

Frequently Asked Questions: Best WhatsApp Easter Templates

Have more questions? Refer Below!