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boost conversions, and scale customer engagement more effectively.

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See Wati in action.

A two-minute walkthrough - describe an agent in plain English, deploy on WhatsApp, watch it convert.

Wati vs Respond.io
Why Wati is your Winning Move!

Wati enables teams to respond to every comment and DM instantly, automate repetitive conversations,
and build contact lists that drive revenue across channels

Features
  • Wati AI
  • AI Copilot for human agents
  • Astra AI Agent - built as a product
  • Voice AI + voice cloning
  • Trial
  • Build from Claude / ChatGPT (MCP)
  • WhatsApp Commerce
  • Shopify abandoned cart recovery
  • In-chat payments
  • Cash-on-delivery verification
  • WhatsApp Catalog + Order management
  • Click-to-WhatsApp Ads + Attribution
  • Google Ads to WhatsApp
  • Ad-creative-level tagging
  • End-to-end CTWA ROI funnel
  • Broadcasting
  • Retargeting by read, reply or button click
  • URL click tracking
  • CRM Depth - Hubspot & Salesforce
  • HubSpot timeline logging
  • Auto-tasks from chat promises
  • Ownership + round-robin sync
  • Salesforce
  • Enterprise Operations
  • Multiple WhatsApp numbers + round-robin
  • Phone-number masking + IP whitelisting
  • Wati CDP - unified cross-channel customer profile
  • Throughput at scale
  • Included in every plan. CX Score auto-scores every chat, one-click conversation summaries, live translation (agent replies in their language, customer reads in theirs), AI Editor for reply suggestions
  • Astra Vibe - a marketer describes the agent in plain English, uploads the FAQ, ships in 30 minutes. No prompt engineering.
  • Clone any voice - founder, top sales rep, brand persona - across WhatsApp Calling and Web. Unlimited personas, no extra cost per voice. 30+ languages with mid-call language and accent switching.
  • 14-day trial of Astra, no credit card required.
  • Wati MCP - build a new agent, update its tone, connect Shopify or HubSpot, and monitor performance by typing in Claude or ChatGPT.
  • Native Shopify app with automated triggers for - abandoned cart, order confirmation, shipment, fulfilment, COD verification, post-purchase follow-up, return & exchange. Multi-channel fallback (WhatsApp → RCS → SMS).
  • Customers pay inside WhatsApp via Razorpay, PayU, Apple Pay, KPay and WhatsApp Pay APIs.
  • Auto-verify COD orders on WhatsApp before shipping - reduces return-to-origin loss.
  • Native Meta catalog with order status tracking and fulfilment templates.
  • Asia's only official Google Ads-to-WhatsApp provider. Google Click-to-Message ads route into Team Inbox with full attribution.
  • Every CTWA lead auto-tags with campaign, ad set and creative. Filter the inbox by ad source.
  • Impression → click → conversation → revenue tied per campaign, with ROI in a single view.
  • Build a follow-up campaign directly from broadcast analytics - target people who read, replied, or clicked a specific quick-reply button.
  • Native URL click tracking in WhatsApp messages, surfaced in broadcast analytics.
  • Every WhatsApp transcript and AI summary auto-logs to the HubSpot contact timeline. CRM becomes the complete record of activity.
  • When a chat ends with a commitment ("I'll send the brochure tomorrow"), Wati auto-creates a HubSpot task.
  • HubSpot lead ownership and round-robin rules mirror into Wati and vice versa.
  • Yes(Contacts + Leads Sync)
  • Native multi-number setup with round-robin chat assignment across numbers.
  • Native privacy controls - mask phone numbers, restrict access by IP.
  • Single source of truth for every customer across channels and touchpoints. Used as the CDP.
  • Up to 4,000 messages/min, and 12,000 messages/min with the Blitz add-on.
  • AI Assist exists. CX Score, transcript-level summaries, and live translation are not at parity.
  • Pick a template, write the Instructions prompt, configure Actions. Best results need prompt-engineering knowledge. Hours to days to deploy.
  • Pre-built generic voices across 32 languages. No voice cloning, no founder or brand persona voices.
  • AI Agent requires a paid plan ($159+/mo).
  • MCP is operational only - send messages, route conversations, update contacts. To change the agent you still log into the dashboard.
  • Chat widget for the storefront only. Per Respond.io's own docs, abandoned cart, order sync, and contact data automation route through Make, n8n, or Zapier.
  • No native in-chat payment gateways. Bot or agent sends an external Stripe or Shopify link to complete payment.
  • Not present.
  • Catalog supported via Meta integration. Order management not native.
  • Meta CTWA via Conversions API only.
  • Ad metadata is shown on the contact, no inbox-level tagging UI documented.
  • Lifecycle funnel is available. Dedicated ad-ROI calculator not present.
  • Broadcast replies can be detected via workflows. Native retargeting by read status or button click not present.
  • Not documented as a native feature.
  • Sidebar view of contact properties. No transcript or AI summary logging to the timeline.
  • Not present.
  • Not present.
  • Yes(Contacts Sync)
  • Achieved via multiple workspaces, which separates contacts and message histories.
  • PII masking available. IP whitelisting not documented.
  • Lifecycle stages serve as a lightweight CDP. No behavioural CDP.
  • Per-plan throughput not publicly documented.

Wati vs Respond.io
Why Wati is your Winning Move!

Wati enables teams to respond to every comment and DM instantly, automate repetitive conversations,
and build contact lists that drive revenue across channels

wati Gupshup
Features
  • Wati AI
  • AI Copilot for human agents
  • Astra AI Agent - built as a product
  • Voice AI + voice cloning
  • Trial
  • Build from Claude / ChatGPT (MCP)
  • WhatsApp Commerce
  • Shopify abandoned cart recovery
  • In-chat payments
  • Cash-on-delivery verification
  • WhatsApp Catalog + Order management
  • Click-to-WhatsApp Ads + Attribution
  • Google Ads to WhatsApp
  • Ad-creative-level tagging
  • End-to-end CTWA ROI funnel
  • Broadcasting
  • Retargeting by read, reply or button click
  • URL click tracking
  • CRM Depth - Hubspot & Salesforce
  • HubSpot timeline logging
  • Auto-tasks from chat promises
  • Ownership + round-robin sync
  • Salesforce
  • Enterprise Operations
  • Multiple WhatsApp numbers + round-robin
  • Phone-number masking + IP whitelisting
  • Wati CDP - unified cross-channel customer profile
  • Throughput at scale
  • Included in every plan. CX Score auto-scores every chat, one-click conversation summaries, live translation (agent replies in their language, customer reads in theirs), AI Editor for reply suggestions
  • Astra Vibe - a marketer describes the agent in plain English, uploads the FAQ, ships in 30 minutes. No prompt engineering.
  • Clone any voice - founder, top sales rep, brand persona - across WhatsApp Calling and Web. Unlimited personas, no extra cost per voice. 30+ languages with mid-call language and accent switching.
  • 14-day trial of Astra, no credit card required.
  • Wati MCP - build a new agent, update its tone, connect Shopify or HubSpot, and monitor performance by typing in Claude or ChatGPT.
  • Native Shopify app with automated triggers for - abandoned cart, order confirmation, shipment, fulfilment, COD verification, post-purchase follow-up, return & exchange. Multi-channel fallback (WhatsApp → RCS → SMS).
  • Customers pay inside WhatsApp via Razorpay, PayU, Apple Pay, KPay and WhatsApp Pay APIs.
  • Auto-verify COD orders on WhatsApp before shipping - reduces return-to-origin loss.
  • Native Meta catalog with order status tracking and fulfilment templates.
  • Asia's only official Google Ads-to-WhatsApp provider. Google Click-to-Message ads route into Team Inbox with full attribution.
  • Every CTWA lead auto-tags with campaign, ad set and creative. Filter the inbox by ad source.
  • Impression → click → conversation → revenue tied per campaign, with ROI in a single view.
  • Build a follow-up campaign directly from broadcast analytics - target people who read, replied, or clicked a specific quick-reply button.
  • Native URL click tracking in WhatsApp messages, surfaced in broadcast analytics.
  • Every WhatsApp transcript and AI summary auto-logs to the HubSpot contact timeline. CRM becomes the complete record of activity.
  • When a chat ends with a commitment ("I'll send the brochure tomorrow"), Wati auto-creates a HubSpot task.
  • HubSpot lead ownership and round-robin rules mirror into Wati and vice versa.
  • Yes(Contacts + Leads Sync)
  • Native multi-number setup with round-robin chat assignment across numbers.
  • Native privacy controls - mask phone numbers, restrict access by IP.
  • Single source of truth for every customer across channels and touchpoints. Used as the CDP.
  • Up to 4,000 messages/min, and 12,000 messages/min with the Blitz add-on.
  • AI Assist exists. CX Score, transcript-level summaries, and live translation are not at parity.
  • Pick a template, write the Instructions prompt, configure Actions. Best results need prompt-engineering knowledge. Hours to days to deploy.
  • Pre-built generic voices across 32 languages. No voice cloning, no founder or brand persona voices.
  • AI Agent requires a paid plan ($159+/mo).
  • MCP is operational only - send messages, route conversations, update contacts. To change the agent you still log into the dashboard.
  • Chat widget for the storefront only. Per Respond.io's own docs, abandoned cart, order sync, and contact data automation route through Make, n8n, or Zapier.
  • No native in-chat payment gateways. Bot or agent sends an external Stripe or Shopify link to complete payment.
  • Not present.
  • Catalog supported via Meta integration. Order management not native.
  • Meta CTWA via Conversions API only.
  • Ad metadata is shown on the contact, no inbox-level tagging UI documented.
  • Lifecycle funnel is available. Dedicated ad-ROI calculator not present.
  • Broadcast replies can be detected via workflows. Native retargeting by read status or button click not present.
  • Not documented as a native feature.
  • Sidebar view of contact properties. No transcript or AI summary logging to the timeline.
  • Not present.
  • Not present.
  • Yes(Contacts Sync)
  • Achieved via multiple workspaces, which separates contacts and message histories.
  • PII masking available. IP whitelisting not documented.
  • Lifecycle stages serve as a lightweight CDP. No behavioural CDP.
  • Per-plan throughput not publicly documented.

Six Reasons Why Teams
Switch to Wati

Build an AI Agent in 30 minutes, not days

With Astra Vibe, a marketer describes the agent in plain English, uploads the FAQ and ships it. No prompt engineering, no consultant. Respond.io's path is template plus Instructions prompt plus Actions configuration - hours to days.

Build an AI Agent in 30 minutes, not days
Clone any voice in two minutes

Clone any voice
in two minutes

Record a script, deploy a cloned founder, sales-rep or brand-persona voice across WhatsApp Calling and Web. No extra cost per voice, unlimited personas. Respond.io has no voice cloning.

One AI brain across Web,
WhatsApp and Voice

A buyer who chats on the website, follows up over WhatsApp and finishes on a voice call never re-explains. Astra remembers the whole journey. Respond.io's agent memory is inbox-level and channel-bound.

One AI brain across Web, WhatsApp and Voice
WhatsApp commerce that closes the loop

WhatsApp commerce
that closes the loop

Shopify abandoned cart, COD verification, Catalog and in-chat payments via Razorpay, PayU and WhatsApp Pay - customers pay inside the chat. Respond.io routes Shopify through Zapier and sends customers to an external link to pay.

HubSpot and Salesforce
as the record of truth

Wati auto-logs full WhatsApp transcripts and AI summaries to the HubSpot timeline, auto-creates tasks from chat promises, and mirrors HubSpot ownership both ways. Salesforce pulls Account and Opportunity data into Inbox.

HubSpot and Salesforce as the record of truth
Manage agents from Claude or ChatGPT

Manage agents from
Claude or ChatGPT

Wati's Astra MCP lets your team build a new agent, change its tone, connect Shopify or HubSpot, and monitor performance - all by typing in Claude or ChatGPT. Respond.io's MCP is operational only.

Customer story: 21K School grew customer
acquisition by 72% with Wati.

EdTech - Online Wellness

India + APAC · Lead capture, qualification, parent comms

21K School moved their entire admissions journey onto WhatsApp with Wati - Click-to-WhatsApp Ads into Astra-led qualification, lifecycle-stage tagging, and broadcast retargeting for parents who didn't book. Astra now handles the first 60% of every conversation; counsellors only see qualified parents.

"Astra handles everything before counsellors see the parent, and HubSpot has the full transcript. Acquisition is up 72% in 11 months."

- Head of Growth, 21K School

+72%

customer acquisition
in 11 months

98%

WhatsApp open rates

60%

of chats handled by Astra

Read full story

What makes Wati's AI different from Respond.io's?

Wati AI is three products layered together: Astra AI Agent for autonomous conversations, AI Copilot for human-agent assistance (in every plan), and Connect Your Own AI for plugging in OpenAI, Claude, Gemini, or custom models. Respond.io ships AI Agents as a feature inside the inbox, configured through prompts and Actions.

Can my team build agents without a developer?

Yes. Astra Vibe builds the agent from plain-English instructions and an uploaded FAQ. Marketers, founders and ops leads ship working agents in 30 minutes - no prompt engineering needed.

We already use Respond.io as our team inbox. Why switch?

Respond.io is a solid multi-channel inbox. Wati's a solid multi-channel inbox plus AI Copilot in every plan, Astra AI Agent as a product, native Shopify and in-chat payments, official Google Ads attribution, and CRM that writes back to the timeline - without bolting on Make, n8n, or Zapier.

Does Wati handle WhatsApp commerce end-to-end?

Yes - Shopify abandoned cart, COD verification, native Meta Catalog, and in-chat payments via Razorpay, PayU, KPay, Apple Pay, and WhatsApp Pay. Customers pay inside the chat without leaving WhatsApp.

How deep are Wati's HubSpot and Salesforce integrations?

Full WhatsApp transcripts and AI summaries log to the HubSpot timeline, tasks auto-create from chat promises, and HubSpot ownership mirrors both ways. Salesforce pulls Account and Opportunity context into the Team Inbox.

Can I attribute revenue back to ads?

Yes - end to end. Wati is the only platform with official Google and TikTok Click-to-Message integrations. CTWA Team Inbox tags every lead by ad creative and a single funnel ties impression to revenue per campaign.

Can I manage agents from Claude or ChatGPT?

Yes. Wati MCP lets your team build a new agent, update its tone, connect Shopify, HubSpot, Slack or Notion, and monitor performance - all by typing in Claude or ChatGPT. Respond.io's MCP is operational only.

What happens to our existing Respond.io data when we switch?

WhatsApp contacts and conversation history live with Meta, not with either platform - they don't move when you switch. Wati's migration team handles CRM data, custom workflow rebuilds, and template approvals.

Turn WhatsApp into your highest-ROI revenue channel.

Book a demo or try Astra on a free tier - no credit card required.

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