How can you leverage WhatsApp Business to up your marketing game? What sort of WhatsApp promotional messages can you send and what should you write? Here are the top WhatsApp advertising messages your business needs to be using and templates you can use.
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As the Peter Parker principle goes: With great power comes great responsibility.
WhatsApp business marketing is certainly no exception to this.
Armed with powerful text marketing features that can help to boost sales, the popular business chat app has the potential to be responsible for a business’s unstoppable growth.
Creatively drafted WhatsApp promotional messages are one way to do that. In fact, they’re so effective that – as you may have noticed – this isn’t our first post on WhatsApp templates.
We’ve previously already provided a range of WhatsApp templates in two of our previous posts (if you haven’t already done so, we highly recommend that you hop on over to give them a read):
- WhatsApp Templates: Automated Messages For Businesses [The Ultimate 2021 Guide]
- The Most Useful WhatsApp Message Templates for Ecommerce
In this post, however, we’ll focus exclusively on WhatsApp advertising and promotion messages.
Let’s dive straight into what these are, how and when you can use them, and also give you some WhatsApp templates you can adapt for your brand.
Note: As per the WhatsApp Business Policy, sending WhatsApp marketing messages to your customers requires you to get prior consent from them. Going forward, we shall assume you’ve already done so.
WhatsApp Promotion Message: Back-in-Stock Notification
The first WhatsApp marketing message template we have for you works as a follow-up as opposed to an initial outreach.
These are sent to users who’d previously gotten in touch with you to enquire about a specific item – usually your best-selling product – that was out of stock.
Be it texting your business on WhatsApp or filling out a form and giving consent for you to send them WhatsApp marketing messages, you will have gotten their contact details one way or another.
Once the item is back in stock, it’d be a shame to not cash in on the user’s expressed interest to encourage a sale.
This is where you’d reach out to them to send them a back-in-stock notification.
BACK BY POPULAR DEMAND… OUR [ITEM NAME] IS BACK! FIRST 10 BUYERS GET [INSERT DISCOUNT VALUE] OFF!
Hello [user name], we’re [brand name] and the bearer of good news!
Remember our [item name] you checked out/enquired about a while ago that was, unfortunately, sold out? We’re happy to announce that it’s back in stock and is available in [number] different colors!
That’s not all – as a show of appreciation from us to you, we’re offering the first ten buyers a 5% discount. 🤗
🔗 What are you waiting for? Shop them now on our website:
🛍️ Or, visit any of our retail stores to – quite literally – get your hands on them! We’re located at:
[list of store locations]
WhatsApp marketing tip: Pair your message with a graphic! Content on images is better absorbed and retained as you have all the information you need in one glance. Plus, it makes for easy sharing!
WhatsApp Promotion Message: New Item Launch
You’ve marketed it, publicized it, and now it’s finally here.
New item launches are another great reason to send out WhatsApp marketing messages.
Think about it – if a user’s purchased from your store before, he or she is already aware of your store and is very likely to be interested in anything else you may have to offer.
So why not reach out to them by sending out WhatsApp advertising messages to inform them of new products? This is fairly straightforward and can also easily be part of a larger product launch campaign.
[Insert an attention-grabbing, punchy line about your new product – ideally something with a pun.]
Introducing… our brand new [item name]! 😍
You bought, you commented, and we heard you. 👂
We know how popular our [other items] have been with you, which is why we’ve brought together the best features of all of our products to give you our all-new [item name]!
Excited as we are about this launch? Hop on over to our website and check them out 👉 [link]
If you have any questions, feel free to hit us up here! 😀
WhatsApp marketing tip: You can also inject a little bit of urgency with incentives. These can be bundles like “buy three for the price of two” or offer refer-a-friend discounts, both of which are great word-of-mouth marketing tactics!
WhatsApp Promotion Message: Collaboration Announcement
Product announcements aside, brands can also use WhatsApp Business to send out marketing messages related to partnerships.
Whether it’s a combined product give-away with another business, a collaboration with a renowned designer, or a commitment to a social cause, you’ll want to inform your customers.
This is especially so for the latter as corporate social responsibility becomes increasingly important. Recent data shows that nearly 80% of consumers feel more motivated to buy from brands that are committed to making the world a better place.
Though there are many different collaboration opportunities, in this WhatsApp template, we’ll focus on social responsibility partnerships.
[Insert eye-opening statistics about the social aspect your brand is committed to changing.]
At [brand name], we believe in doing our part to change that/we want to be a part of this change. 💪
That’s why we’ve partnered up with [name of organization and what it does]. From today onwards, every single purchase from our [collection name] goes towards helping [cause]. 10% of our proceeds will be donated to [name of organization]. 🤗
We hope you’ll join us in our journey and support [organization name] and their cause.
Check out our [collection name] here 👉 [link]
WhatsApp marketing tip: To get more eyes on this, speak with the organization you’re collaborating with to see if they’re able to publicize the partnership as well. Don’t forget to sync your marketing messages to go out at the same time.
WhatsApp Promotion Message: Rebranding
All brands need a facelift every now and then. If not to keep things fresh, it helps to steer the business back on track if it’s gone a little off the rails.
The biggest brands in the world have rebranded. If you recall, more recently, Facebook announced it’s changing its company name to Meta as part of its rebrand.
If you’re planning a rebrand for your business, it’d do you well to inform your customers about it.
Whether it’s a company rename, launching a new store look, an anniversary, or anything else, keeping your buyers informed helps them stay up-to-date with what’s going on with your business. This way, they’re not caught off-guard the next time they check out your store.
That said, the best part of a rebrand is that it’s the perfect opportunity to launch a promotion, which creates touchpoints with your customers as you send out WhatsApp promotional messages.
Here’s a sample message for a new store look you can use and adapt.
WE’RE EVOLVING… 🐛🦋
Out with the old, in with the new! We’re excited to announce that we’ve launched a brand new look for our [brand name] online store! 😍
But some things have been moved around and changed.
We’ve done this to introduce a more intuitive way to browse our store and we hope it’ll provide you with a more enjoyable shopping experience with us! 😊
What do you think of our new look? Let us know through WhatsApp here – we’d love to get your feedback!
❤️ the [brand name] team
WhatsApp marketing tip: As part of the rebrand, consider including a short promotion to give away product samples. This helps to spur interest among your buyers and can also help you to get rid of any old stock you may have lying around!
There are multiple ways to promote your services using WhatsApp API. But it is your duty to keep a healthy user experience as priority.
Businesses that try to build customer friendly communication, get the most out of it.
If you have any questions regarding WhatsApp API Automation & WhatsApp Promotional Messages, feel free To drop a mail at [email protected].
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