How to Send a Link in WhatsApp and Get People to Click

Do you still copy and paste links every time you share on WhatsApp? Plain or messy links often get ignored. 

If the business links you send on WhatsApp don’t stand out, your audience might skip them. That means fewer clicks, less traffic, and missed opportunities. 

In this guide, you’ll learn how to send a link in WhatsApp that people can’t ignore, including clickable previews, tracking clicks, and getting more engagement.

Get Better Results by Sharing Attention-Capturing Links

You’ve just published a new product page or event registration link, and you’re excited to share it on WhatsApp. 

So, you copy the link and send it to your customers or groups, hoping they’ll click and check it out. However, you notice only a few people actually open it. 

That is because the links look plain and aren’t clickable enough to grab attention.

When you share links the right way, you can bring in more traffic, get people to engage, and make communication easier for everyone. It’s a simple way to get better results for your business.

1. Traffic and Lead Generating Magnets

Business links can do more than share information. When used strategically, they guide customers and generate results. 

• Send customers your product-related information or content: Drive traffic to product pages, blogs, or websites

• Offer instant support: Share a WhatsApp Business link so customers can start a support conversation immediately

• Generate leads: Use direct messaging links to capture interest and follow up quickly

Bonus Resource 👉: How to Create a WhatsApp Business Account: A Step-by-Step Guide

2. Increase Engagement with WhatsApp Links

A well-placed clickable WhatsApp promotional link encourages users to take action. 

• Clickable previews: Links with previews look more appealing and build trust.

• CTA links: Adding clear calls-to-action like “Click to chat” or “View more” makes links more effective.

Make It Easy for Customers to Reach You 👇

Tools like a WhatsApp link generator let you create clickable links in seconds.

With just one tap, customers can start a conversation. 

Sharing links this way makes chats smoother, boosts engagement, and helps your business get better results on WhatsApp.

Best Practices for Sending Links on WhatsApp

Sharing links on WhatsApp is easy, but doing it the right way can make a big difference. 

Small changes, such as how you format your links or add context, can encourage people to click more.

1. Format Your Links for More Clicks

Always ensure that your WhatsApp business links are clean and properly formatted. A clickable WhatsApp link should be easy to read and open instantly. 

• Use the full URL: Instead of just pasting a bare link, add a short introduction to make it more inviting.

• Avoid broken links: Double-check your link to ensure it works before sending it.

• Enable link previews: WhatsApp automatically generates previews for most links, but if it doesn’t, try adding “https://” at the beginning.

2. Use URL Shorteners for Cleaner Links

Long URLs can look cluttered and unprofessional. Consider using a WhatsApp link generator or a URL shortener like Bitly to make your messages more organized. 

Here’s why it helps:

• Shorter links look better: A trimmed-down URL is easier to read and share.

• They take up less space: It is useful when adding multiple links in a single message.

• You can track clicks: Many shorteners offer analytics, helping you measure link performance.

For businesses, a WhatsApp Business link generator makes it easy to create clickable links that take customers straight to a chat or product page.

3. Add Context for Higher Engagement

Just sharing a link in a chat isn’t enough. Adding a bit of context helps people see why it’s worth clicking. 

Here’s how you can do it.

• Provide a short description: Instead of just sending a link, add a line explaining what it’s about.

• Use a call to action (CTA): Phrases like “Check this out!” or “Tap the link to learn more” can boost engagement. 

• Include relevant emojis: A simple 📢 or 🔗 can make your message more visually appealing.

For example, instead of sending:
👉 https://example.com/product-page

Try this:
👉 Looking for the perfect gift? 🎁 Check out our top picks here: [Product Link]

Advanced Tips for Sending Links Professionally

A few smart tweaks can make your links more clickable, trustworthy, and engaging. Here are advanced strategies to help your links stand out and get noticed.

Tip 1: Make Your Links Pop with Rich Media 

A simple text link might get ignored. However, pairing it with rich media such as images, videos, or GIFs can instantly make it more appealing. 

When sharing a WhatsApp link, consider adding a relevant image or video that provides context. 

For example, if you’re promoting a product, a short demo video or an eye-catching image can significantly increase clicks.

Another great approach is embedding a clickable image for WhatsApp, which allows users to tap on an image and be redirected to a webpage or chat. 

This makes the experience more engaging and improves the chances of users interacting with your content.

Don’t Miss This 🙌: WhatsApp Marketing Messages Examples: WhatsApp Promotional Messages

Tip 2: Keep Your Links Safe from Spam Filters

WhatsApp monitors messages to prevent spam. Sending too many links too quickly can flag your number. Here’s how to stay safe while sharing links. 

• Personalize your messages: Avoid sending the same generic link to multiple users. Add a short, custom message to make it feel personal.

• Don’t blast links in bulk: Space out your messages instead of sending a flood of links at once.

• Mix content types: Share links alongside images, text, or quick tips to keep messages natural and less spammy.

Tip 3: Send Links at the Right Time for Maximum Clicks

Timing plays a crucial role in how well your links perform. Sending a clickable WhatsApp link when your audience is most active increases the chances of it being seen and clicked. 

Analyzing customer behavior can help determine the right timing. For promotional messages, mornings or lunchtime usually work well since people check their phones more often then.

Scheduling messages to align with customer time zones can improve engagement rates.

Related Read 📘: WhatsApp Scheduler: How To Schedule WhatsApp Messages?

Sending Links via WhatsApp Business API

If you want to take your link-sharing a step further, the WhatsApp Business API can help. 

It lets you share product pages, booking links, or support chats automatically and at scale. You can schedule messages, target the right audience, and track clicks to see what’s working. 

It’s a smarter way to make every link count.

Automating Link Sharing with Message Templates

Manually sending links to customers can be time-consuming. The WhatsApp Business API allows you to automate this process using message templates. 

WhatsApp business message templates help maintain consistency while ensuring links are formatted correctly for easy access. 

For example, an e-commerce business can automatically send order confirmation messages with a clickable WhatsApp link directing customers to their tracking page. 

Using Click-to-WhatsApp Ads for Seamless Link Sharing

Click-to-WhatsApp ads are a powerful way to drive engagement by integrating WhatsApp links directly into advertisements. 

These ads, run on platforms like Facebook and Instagram, allow users to click a button that opens a WhatsApp Business link, instantly starting a conversation. 

This eliminates friction in the customer journey and makes it easier for potential buyers to connect with a brand.

Businesses can further optimize these ads by using WhatsApp link generators to create specific tracking URLs. This allows marketers to measure which campaigns drive the most interactions and refine their messaging accordingly. 

When you pair it with personalized auto-replies, it can really boost your conversion rates.

Bonus Resource ⬇️

Tracking Link Performance via WhatsApp Business API Analytics

Sharing links is only part of the equation. Tracking their performance is what makes a strategy genuinely effective. 

With the WhatsApp Business API, you can track key metrics like message delivery, read status, and link clicks. 

Pair that with external analytics tools, and you’ll get a clear picture of what’s working and what’s not. 

For example, an e-commerce brand can see how many people clicked a product link and went on to buy. 

If engagement seems low, it can tweak the message, test new link formats, or try sending it at a different time to boost results.

Note 💡: Learning to send links with the WhatsApp Business API can really help your business. You can automate messages, engage customers better, and track performance.

Using message templates, click-to-WhatsApp ads, and analytics makes WhatsApp a powerful tool for marketing and support. Not on WhatsApp API yet? Try Wati for free by signing up for a trial. 

Making Every Link Count on WhatsApp

Sharing links on WhatsApp may seem simple, but doing it correctly can significantly improve how people engage with your messages. 

A clean, well-written link with a short note or image gives people a reason to click. For businesses, using features like automation, click-to-WhatsApp ads, and analytics can make a big difference. 

They help you share links that reach the right people at the right time without feeling pushy or spammy.

With a few smart tweaks, every link you share can spark better conversations and stronger results.

FAQs