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The End‑To‑End WhatsApp API Platform for Revenue Growth

No coding needed, unlimited automations, multi-agent access and deep CRM integrations turn every chat into revenue. Start free, scale seamlessly.

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4.6/5 on G2

Meta Business Partner

World’s Best Brands Use Wati for WhatsApp Business API

What is WhatsApp Business API

And why do you need it?

Watch how Wati is making WhatsApp work smarter for people

WhatsApp Business API unlocks the full power of WhatsApp for brands.

Unlike the standard WhatsApp Business app, the API version allows for automation, integration with your existing business systems, and the ability to handle high-volume messaging efficiently.

What can Wati help you with?

Support

Let AI handle common queries instantly, while your team focuses on complex issues. Combine automation with the human touch to reduce ticket volumes and support costs by up to 50%.

Book a free trial

Sales

Your sales reps can keep the personal touch & broadcast at scale. Managers get full visibility across multiple rep numbers through Wati’s Team Inbox

Book a free trial

Marketing

Use chatbots and automation to engage customers at scale. Share product catalogs, recover abandoned carts, and turn every interaction into a personalised WhatsApp conversation.

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200M+

Monthly Messages

95%+

Open Rates

More Conversions

Lower CACs

How is WhatsApp Business API Different?

Who it's for

Setup

Devices / Agents

Message volume

Automation

Integrations

Compliance & Templates

Pricing model

Analytics & Reporting

Reliability & Scale

WhatsApp Business API

- by

Medium-to-large brands with high ticket & lead volumes

Verify your number once, then connect the API to the Wati dashboard or your own backend

Unlimited agents, work on unlimited devices

Built for bulk sends and handles large volumes

End-to-end automation, chatbots, WhatsApp flows, catalogue, webhooks, and AI features

Plug-and-play with CRM, analytics, payment links, ticketing, and more

Official BSP connection: template pre-approval, quality scoring, opt-in management

Meta’s conversation-based fees; pay only for what you use

Granular dashboards, funnel analytics, messaging insights, agent SLAs, exportable data

Cloud-hosted backbone with SLAs, fail-over, and dedicated support

WhatsApp Business App

Solo owners & small teams that chat manually

Install the free mobile/desktop app and verify your number

Up to 5 linked devices, but one phone remains the “primary”

1-to-1 chats and broadcast lists capped at 256 contacts each

Quick-replies & labels only

None (manual copy-paste into other tools)

Follows WhatsApp policies; template approval happens inside the app

Free (data charges only)

Basic message counts and read receipts

Depends on the phone’s battery and network

How to get started with Wati’s WhatsApp Business API provider

Get Wati

Sign up for a free 7-day trial — no credit card needed. Choose a plan that fits your business size, from startups to enterprise teams.

Set up your Wati account

Complete a few prerequisites — verify your Meta Business account, have your website and phone number ready.

Launch your campaigns

Send bulk broadcasts, automate replies, qualify leads, and track performance — all from one dashboard. Your first campaign can go live in under 10 minutes<

All the features you need, all in one place

Click to WhatsApp Ads

Turn ad clicks into revenue-driving conversations by capturing verified leads from Meta and Google, engaging them instantly, and sending conversion signals back to improve ad targeting and ROAS.

Broadcast & Bulk Messages

Drive higher engagement than email & SMS. Reach thousands instantly with ready-to-use message templates across different languages.

WhatsApp Flows

Effortlessly capture customer interests with WhatsApp flows. Create frictionless surveys, interactive experiences, and registrations to collect customer preferences, enabling targeted promotions and personalized engagement.

WhatsApp Catalog

Let people browse, ask and buy, right inside WhatsApp. Use your catalog to highlight offers, share updates and keep customers coming back.

No-code Chatbot

Build flows in minutes, not hours. Answer FAQs, guide purchases, or route chats, all while staying available 24/7 across marketing, support, and sales.